Crackle (streaming service)

Crackle is an over-the-top video streaming platform that is a joint venture between Chicken Soup for the Soul Entertainment and Sony Pictures Television.[1] Its library consists of original content as well as programming acquired from other companies. The service is available in 21 countries on connected devices including mobile, tablets, smart TVs, desktop, and gaming consoles. Crackle is also available as in-flight entertainment and in selected hotel chains.

Crackle, LLC
Subsidiary
IndustryEntertainment
FoundedMay 4, 2007 (2007-05-04)
FoundersJosh Felser, Dave Samuel, Mike Sitrin, and Aviv Eyal
Headquarters
Culver City, California
,
United States
Area served
United States
ServicesDigital streaming
OwnersChicken Soup for the Soul Entertainment
(majority)
Sony Pictures Television
(minority)
Websitewww.crackle.com

Founded as an independent company and originally known as Grouper, the streaming service was purchased by Sony Pictures in 2006 who renamed it to Crackle in July 2007, then to Sony Crackle in January 2018. Sony then sold majority of it to Chicken Soup for the Soul in March 2019, which immediately renamed it back to Crackle. On July 14, 2020 it was announced the streaming service would rebrand to NX Streaming in 2021.

History

2004–2006

Josh Felser, Dave Samuel, Mike Sitrin, and Aviv Eyal founded the online video site Grouper in 2004. In August 2006, Sony purchased Grouper for $65 million, later renaming it to Crackle.[2][3]

2007–2013

In July 2007, Sony rebranded Grouper as Crackle, a multi-platform video-entertainment network and studio. Early features included movies and television shows from Sony's library, and original content made for the Internet[4][5][2][3] In late 2008, Crackle was moved to Sony's Culver City base, to be included in the studio's digital content operations.[3]

In March 2011, Crackle launched streaming services on Bravia TVs, PS3, Roku boxes, and Sony Blu-ray players.[6] The following month, Crackle announced that it would release apps for Android and iOS systems later that June.[7][8][9] Crackle also partnered with Xbox Live, making its content available for Xbox 360.[9] In June 2013, Crackle released an app for the BlackBerry 10 platform.[10][11] In December 2013, Crackle made its content available for the Apple TV set-top box.[12][13]

Logo used from 2008 to 2018

In January 2012, Crackle added Animax to its content, available to viewers in the US and Canada.[9][14] Towards the end of 2013, the Animax branding was removed. In Australia, Crackle became the free-to-air home of Sony's popular American soap opera Days of Our Lives, after the television broadcaster Nine Network axed the series after 45 years.[15]

Several anime shows from Funimation (some outsourced from Animax and others, since November 20, 2013, directly from Funimation) are streamed on Crackle.[16]

2014–2017

On April 1, 2014, Sony Pictures Television ceased its Crackle operations in the UK and Australia without prior notice.[17][18] Crackle UK had struggled against competitors like LoveFilm and Netflix.[17] NBCUniversal Television & New Media Distribution struck a deal with Crackle to add over 140 NBCUniversal movies to the Crackle library.[19][20] [21]

On April 30, 2014, Crackle announced it would begin carrying Sports Jeopardy!, a sports-themed version of the game show Jeopardy!. Dan Patrick will host the series.[22] Approximately one week after the cancellation of the theatrical release of The Interview, in the aftermath of the Sony hack, the New York Post reported that Sony would release the movie for free, on Crackle.[23]

On April 14, 2015, Crackle announced a new feature dubbed "Always On"; an ad-supported, internet television channel similar to Vevo TV. Crackle announced its first animated series, SuperMansion; their first hour-long scripted drama, The Art of More; and Joe Dirt 2: Beautiful Loser, a sequel to 2001's Joe Dirt.[24]

On October 8, 2015, Crackle premiered SuperMansion, a stop-motion animated comedy television series created by Matthew Senreich and Zeb Wells. The series stars Bryan Cranston, Heidi Gardner, Tucker Gilmore, Keegan-Michael Key, Tom Root, Yvette Nicole Brown, Wells, and Jillian Bell.

In 2017, Crackle announced that the platform would greenlight an original drama The Oath, written and created by former Los Angeles County Sheriff's deputy Joe Halpin. Executive produced by Curtis "50 Cent" Jackson and his G-Unit Film & Television Inc., the drama series stars Sean Bean, Ryan Kwanten, Cory Hardrict, Arlen Escarpeta, Katrina Law, and J.J. Soria, and premiered on March 8, 2018.

In November 2017, Eric Berger became Sony Pictures Television Networks' chief digital officer in addition to his role as GM at Crackle.[25]

2018–present
Sony Crackle logo used from 2018 to 2019

On January 14, 2018, the company announced that the name of the service would be changed to Sony Crackle in spring 2018.[26]

On March 28, 2019, it was announced that Sony would sell its stake of Sony Crackle to Chicken Soup for the Soul Entertainment, with the service rebranded as "Crackle" again.[27]

On May 30, 2019, Crackle shut down its operations in Australia, pulling the app from stores.

In January of 2020, Crackle moved offices from the Sony lot in Culver City to Santa Monica, California. On July 14, 2020 the service announced that it would rebrand as NX Streaming in 2021.

Programming

Crackle is owned by Crackle Plus, a joint venture between Chicken Soup for the Soul Entertainment and Sony Picture Television. Other Crackle Plus VOD platforms include Popcornflix (AVOD), Truli (faith-based content), and Pivotshare (SVOD platform). Crackle features programming in the following genres: action, comedy, crime, drama, horror, and sci-fi.

Original programming
Further information: List of Crackle original programming

Movie and TV library

Crackle features many films and TV shows, some of them on an exclusive basis, mainly from Sony Pictures and its subsidiaries, including Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Classics, Funimation, and Sony Pictures Worldwide Acquisitions.

Crackle also features “Crackle Original” series such as On the Ropes, Going from Broke, Hidden Heroes, The Oath, and Snatch. Crackle's content changes each month as titles are added and taken down.

Content partners

Availability

Crackle is available in 21 countries and in three languages: English, Portuguese, and Spanish.[36][11] In other countries, it is possible to access the service using a virtual private network, although this is not a practice that is authorized by the company which can result in the same type of fines for using illegal streaming software.[37]

Crackle was launched in Canada in September 2010.[38] Beginning in late 2015, several of the service's original series were made available only through the local services Crave TV and Shomi.[39][40] Following the closure of Shomi in fall 2016, new productions continued to be released exclusively on Crave TV, as well as Amazon Prime Video and Super Channel (Canada).[41][42][43] Crackle's Canadian operations were shut down on June 28, 2018, and its content was moved to Bell Media's CTV Movies and CTV Throwback services.[44] Despite Crackle being a Sony owned service, the successor CTV app has not launched on Sony's PlayStation or Smart TV platforms, but ironically has become available on competitor Microsoft's Xbox One console and Samsung's Smart TVs.

As of late 2016, Crackle in Latin America is only available as an ad-free paid service.[45][46] Subscribers must have a pay-TV service provider that has partnered with Sony Crackle in order to access the service.[47] Crackle was discontinued in Latin America in April 30, 2019.[48]

gollark: What if we redefine BEES?
gollark: Guess Olivia inevitably defeats all.
gollark: Oh yes, right, you have multiple strings.
gollark: 2**61 didn't work.
gollark: I don't think it beats me just hardcoding `2**61-1`.

See also

References
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  3. "Sony restructuring Crackle online video hub". Reuters. 29 October 2008. Retrieved 20 November 2013.
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  5. "Sony Pictures Bringing Online Video to Boxee". Mashable. Retrieved 20 November 2013.
  6. Lawler, Richard (2011-04-18). "Crackle starts streaming all of its free movies to Roku, PS3, Sony TVs and Blu-ray players". Engadget. AOLtech. Retrieved 2011-10-21.
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