Hoopla (digital media service)

Hoopla is a web and mobile (Android/iOS[1]) library media streaming platform for audio books, comics, e-books, movies, music, and TV. Hoopla allows library patrons to download or stream media content.[2]

Hoopla
IndustryeBooks, Library Services, School Services, Software and App Development, Digital Content Management, Publishing
GenreSoftware, app, media playback
Headquarters
Holland, OH
,
United States
Area served
US and Canada
Productshoopla digital
ParentMidwest Tape (2013–present)
Websitewww.hoopladigital.com

Hoopla Digital is a division of the Holland, Ohio–based company Midwest Tape[3][4] and is housed in the same facility.[5]

Business model

Hoopla is free-of-charge for patrons of participating libraries. The content is paid for by library systems, using a "per circulation transaction model"[6][7]

Content

Hoopla claims to have over 500,000 content titles across six formats.[6][8] As of November 2016, Hoopla's circulations comprise: 35% audiobooks (for which Hoopla has contracts with publishers such as Blackstone Audio,[9] HarperCollins,[10] Simon & Schuster Audio,[11] Tantor Audio,[12] and others), followed by 22% movies (for which Hoopla has motion picture contracts with publishers such as Disney,[13] Lionsgate,[14] Starz,[15] Warner Bros.,[16] and others), 19% music, 12% ebooks, 6% comics, and 6% television.[8]

Technology

Hoopla content can be borrowed and consumed on the web, or via native Android or iOS apps.[1] For comics, Hoopla developed the "Action View" viewer feature in the app, which allows for increased convenience for users reading comic books in a digital format.[17]

Parent company

John Eldred and Jeff Jankowski founded Hoopla's parent company, Midwest Tape LLC, in 1989. Midwest Tape is a library vendor of physical media such as audiobooks, CDs, and DVD/Blu-ray.[18] John Eldred has been Hoopla's president since its inception.[19][20]

gollark: I can't actually find the code for this, anyway.
gollark: It would make the build process so mildly irritating.
gollark: Do I *really* have to make some kind of automated potatOS obfuscator?
gollark: You should make it allow URLs like `https://your-site.com/username/paste-name` instead of always random IDs, for easier-to-remember URLs.
gollark: Yes.

See also

References
  1. "Magazines, movies and more". Holland Sentinel. December 6, 2013.
  2. Meadows, Chris (2016-02-13). "Review: Hoopla Digital is a great 'add-on' for your library". TeleRead News: E-books, publishing, tech and beyond. Retrieved 2017-04-12.
  3. "Netflix-style on demand streaming movies, TV & audio coming to the Los Angeles Public Library". 89.3 KPCC. Southern California Public Radio. March 5, 2013.
  4. "Reviews: Beta Testers Weigh In On Hoopla". Library Journal. April 29, 2013.
  5. "Midwest Tape grows with new HQ, warehouse". The Blade. 2015-09-25. Retrieved 2017-04-11.
  6. "Hoopla". vendor.hoopladigital.com. Retrieved 2017-04-17.
  7. "Midwest Tape Launches Hoopla Pilot for Pay-Per-Circ Streaming Media". Digital Shift. Media Source Inc. March 4, 2013.
  8. "eAudiobooks are in High Demand!". hub.hoopladigital.com. Hoopla Library Admin Site. Retrieved 2017-04-12.
  9. "Blackstone Audio on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  10. "Harper Collins on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  11. "Simon & Schuster Audio on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  12. "Tantor Audio on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  13. "Walt Disney Pictures on hoopla digital". HooplaDigital.com. Archived from the original on 2017-04-13. Retrieved 2017-04-12.
  14. "Lionsgate Entertainment on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  15. "Starz on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  16. "Warner Brothers on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  17. "hoopla Adds Ebooks and Comics, Develops "Action View" Technology for App". Library Journal. Retrieved 2017-04-17.
  18. Enis, Matt (May 21, 2015). "hoopla Adds Ebooks and Comics, Develops "Action View" Technology for App". Library Journal.
  19. "Holland firm repacks, sells DVDs, CDs, audio books". Toledo Blade. May 20, 2012.
  20. "Midwest Tape". Toledo, Ohio: Toledo Regional Chamber of Commerce. Archived from the original on 2015-03-29.
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