Sony Max
Sony Max is an Indian pay television entertainment channel which is a sister channel to Sony Entertainment Television, operated by Sony Pictures Networks. The channel started broadcasting on 20 July 1999[1] and is available internationally. It launched a HD simulcast version on 25 December 2015.[2][3]
| Sony Max | |
|---|---|
 | |
| Launched | 20 July 1999 |
| Owned by | Sony Pictures Networks |
| Picture format | 1080i HDTV (downscaled to letterboxed 576i for the SDTV feed) |
| Audience share | 5,32,742 (July 2020, BARC India) |
| Slogan | Deewana bana de |
| Country | India |
| Broadcast area | India South Africa United Kingdom Ireland Nepal Singapore Macau Hong Kong Canada Malaysia United States |
| Headquarters | Mumbai, Maharashtra, India |
| Sister channel(s) | |
| Website | www |
Availability | |
| Satellite | |
| Sky (UK & Ireland) | Channel 715 (HD) Channel 886 (SD) |
| Airtel Digital TV | Channel 201 (SD) Channel 202 (HD) |
| Dish TV | Channel 343 (SD) Channel 342 (HD) |
| Reliance Digital TV | Channel 305 (SD) Channel 331 (HD) |
| Sun Direct | Channel 330 (SD) |
| Tata Sky | Channel 314 (SD) Channel 312 (HD) |
| Videocon d2h | Channel 201 (SD) Channel 921 (HD) |
| Dish Home (Nepal) | Channel 241 (SD) Channel 923 (HD) |
| Dish Network (United States) | Channel 704 (HD/SD) |
| CANAL+ (Myanmar) | Channel 26 |
| DStv | Channel 457 |
| Parabole Maurice (Mauritius) | Channel 142 |
| Parabole Madagascar (Madagascar) | Channel 142 |
| Parabole Réunion (Réunion) | Channel 142 |
| Cable | |
| Virgin Media (UK) | Channel 806 (HD) |
| Asianet Digital | Channel 561 (SD) Channel 836 (HD) |
| Macau Cable TV (Macau) | Channel 521 (SD) |
| First Media (Indonesia) | Channel 179 |
| IPTV | |
| Now TV (Hong Kong) | Channel 772 (SD) |
| VMedia (Canada) | Channel 836 (SD) |
| Singtel TV (Singapore) | Channel 668 (SD) |
| Starhub TV (Singapore) | Channel 131 (SD) |
| Unifi TV (Malaysia) | Channel 331 |
| My.T (Mauritius) | Channel 31 (SD) |
Its main audience attraction, other than Hindi-language movies, was the Twenty20 cricket tournament Indian Premier League (IPL),[4] which the channel had been broadcasting since the tournament's launch in 2008 till 2017, after which it sold the broadcasting rights to Star Sports. It also airs complimentary cricket talk show programmes like Extraaa Innings T20. It occasionally airs Hollywood movies and WWE matches in Hindi. Sony Max is one of the most watched television channels of India,[5] as of July 2018 the second most popular in the country,[5] as well as the top Bollywood channel in the UK that month, ahead of rivals like Zee Cinema.[6]
Availability
Outside India
An HD simulcast feed of the European version was launched on Sky in UK on 1 August 2017.
An SD Feed is Available Across all Countries such as United States, Canada (Distribution by Asian Television Network), Caribbean, United Kingdom, Europe, Mauritius, South Africa, Middle East, Sri Lanka, Maldives, Bangladesh, Hong Kong, Singapore, Australia, New Zealand and South Korea.
References
- ""We are getting into an aggressive growth mode now"- N.P. Singh". www.afaqs.com. 11 October 2015.
- "Sony Max HD looks to carve out its own niche - TelevisionPost.com".
- "Sony Pictures Networks launches Max HD, targets urban movie buffs". Indian Television Dot Com. 22 December 2015.
- Desk, InsideSport (21 April 2017). "High IPL ratings make Sony Max most watched channel".
- "Sony Max tops Hindi channels; four Star India channels in across genres list". Indian Television Dot Com. 10 August 2018.
- Baddhan, Raj (23 July 2018). "UK TV Reach: Sony MAX remains UK's top Bollywood film channel".