Taiwan External Trade Development Council

The Taiwan External Trade Development Council (TAITRA; Chinese: 中華民國對外貿易發展協會; pinyin: Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì) is a non-profit government co-sponsored[1] trade promotion organization in Taiwan.

Taiwan External Trade Development Council
中華民國對外貿易發展協會
MottoCooperation, Commitment, Concentration, Creativity
Formation1 July 1970
TypeJuridical Person / Trade
HeadquartersTaipei City, Taiwan
Official language
Traditional Chinese & English
Key people
James C. F. Huang (Chairman)
Walter Yeh (President & CEO)
Simon Wang (Executive Vice President)
Websitewww.taitra.org.tw/index.asp (in English)

It was founded in 1970 as China External Trade Development Council (CETRA).[2] However, it changed its English name in January 2004.[3] This was in order to avoid confusion with bodies representing the People's Republic of China.[4]

TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets.

Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions.

Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.

Organizational structure
  • Board of Directors
  • Chairman
    • Auditing Office
  • Deputy Chairman
  • President and CEO
    • Research and Evaluation Committee
    • Executive Vice Presidents
      • Market Development Department
      • Market Research Department
      • Trade Net Center
      • International Trade Institute
      • Planning and Finance Department
      • 4 Domestic Branch Offices
      • 60 Overseas Branch Offices and 8 Points of Contact in Mainland China
      • Strategic Marketing Department
      • Service Industry Promotion Center
      • Exhibition Department
      • Taipei International Exhibition Center
      • Nangang International Exhibition Center
      • Taipei International Convention Center
      • General Administration Department

Offices
TAITRA headquarter office at International Trade Building.

Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices[5] worldwide:

Country or RegionCities
 TaiwanTaipei (headquarters), Hsinchu, Kaohsiung, Taichung, Tainan
 AlgeriaAlgiers
 AustraliaSydney
 BangladeshDhaka
 BulgariaSofia [6]
 BrazilSão Paulo
 CanadaToronto, Vancouver
 Mainland ChinaBeijing, Chengdu, Dalian, Guangzhou, Nanjing, Nanning, Qingdao, Shanghai, Wuhan, Xiamen
 EgyptCairo
 FranceParis
 GermanyDüsseldorf, Munich
 Hong KongWan Chai
 HungaryBudapest
 IndiaChennai, Kolkata, Mumbai, New Delhi
 IndonesiaJakarta
 IranTehran
 ItalyMilan
 JapanFukuoka, Osaka, Tokyo
 KazakhstanAlmaty
 KenyaNairobi
 KuwaitKuwait City
 MalaysiaKuala Lumpur
 MexicoMexico City
 MyanmarYangon
 NetherlandsRotterdam
 NigeriaLagos
 PhilippinesManila
 PolandWarsaw
 RomaniaBucharest[7]
 RussiaMoscow, Saint Petersburg
 SingaporeSuntec City
 South AfricaJohannesburg
 South KoreaSeoul
 SpainBarcelona
 ThailandBangkok
 TurkeyIstanbul
 UkraineKiev
 United Arab EmiratesDubai
 United KingdomLondon
 United StatesChicago, Los Angeles, Miami, New York, San Francisco
 VietnamHo Chi Minh City
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See also

[8]

References
  1. Tan, Jason (2006-01-05). "TAITRA looking to open another five branches this year". Taipei Times. Retrieved 2006-12-23.
  2. CETRA Celebrates Past, Sets Sights, Taiwan Today, July 9, 1990
  3. CETRA drops `China' from name, Taipei Times, January 6, 2004
  4. CETRA to change its name, using `Taiwan' in title, Taipei Times, December 19, 2003
  5. http://taipei.taiwantrade.com.tw/flash/big/unitList.jsp?lang=en_US
  6. http://sofia.taiwantrade.com.tw/
  7. http://bucharest.taiwantrade.com.tw/
  8. http://budapest.taiwantrade.com.tw/
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