1988 United States presidential election

The 1988 United States presidential election was the 51st quadrennial presidential election. It was held on Tuesday, November 8, 1988. Incumbent Vice President George H. W. Bush, the Republican nominee, defeated Democratic Massachusetts Governor Michael Dukakis. This was the first presidential election since 1940 in which a party won the presidency three consecutive times.

For related races, see 1988 United States elections.

1988 United States presidential election

November 8, 1988
538 members of the Electoral College 270 electoral votes needed to win
Turnout	50.2%[1] 3.1 pp
Nominee George H. W. Bush Michael Dukakis Party Republican Democratic Home state Texas Massachusetts Running mate Dan Quayle Lloyd Bentsen Electoral vote 426 111[2] States carried 40 10 + DC Popular vote 48,886,597 41,809,074 Percentage 53.4% 45.6%
Presidential election results map. Red denotes states won by Bush/Quayle and blue denotes those won by Dukakis/Bentsen. Light blue is the electoral vote for Bentsen/Dukakis by a West Virginia faithless elector. Numbers indicate electoral votes cast by each state and the District of Columbia.
President before election Ronald Reagan Republican Elected President George H. W. Bush Republican

The incumbent in 1988, Ronald Reagan. His second term expired at noon on January 20, 1989.

Incumbent President Ronald Reagan was ineligible to seek a third term. Bush entered the Republican primaries as the front-runner, defeating U.S. Senator Bob Dole and televangelist Pat Robertson to win the nomination. He selected U.S. Senator Dan Quayle of Indiana as his running mate. Dukakis won the Democratic primaries after Democratic leaders such as Gary Hart and Ted Kennedy withdrew or declined to run. He selected U.S. Senator Lloyd Bentsen of Texas as his running mate.

Running an aggressive campaign, Bush concentrated on the economy and continuing Reagan's policies. He attacked Dukakis as an elitist "Massachusetts liberal", and Dukakis appeared to fail to respond effectively to Bush's criticism. Despite Dukakis's initial lead, Bush pulled ahead in opinion polling conducted in September and won by a substantial margin in both the popular and electoral vote. No candidate since 1988 has managed to equal or surpass Bush's share of the electoral or popular vote. Bush became the first sitting vice president to be elected president since Martin Van Buren in 1836.

Republican Party nomination

Main article: 1988 Republican Party presidential primaries

Republican candidates

• George H. W. Bush, Vice President [3]
• Bob Dole, U.S. senator from Kansas[4]
• Pat Robertson, televangelist from Virginia[5]
• Jack Kemp, U.S. representative from New York[6]
• Pierre S. du Pont, IV, former governor of Delaware[7]
• Alexander Haig, former Secretary of State, from Pennsylvania[8]
• Ben Fernandez, former Special Ambassador to Paraguay, from California[9]
• Paul Laxalt, former United States Senator from Nevada[10]
• Donald Rumsfeld, former Secretary of Defense, from Illinois[11]
• Harold E. Stassen, former Governor of Minnesota[12]

Republican Party (United States) 1988 Republican Party ticket
George H. W. Bush	Dan Quayle
for President	for Vice President
43rd Vice President of the United States (1981–1989)	U.S. Senator from Indiana (1981–1989)
Campaign

Vice President George H. W. Bush pledged to continue President Ronald Reagan's policies, but also vowed a "kinder and gentler nation" in an attempt to win over some more moderate voters. The duties delegated to him during Reagan's second term (mostly because of the President's advanced age, Reagan turning 78 just after he left office) gave him an unusually high level of experience for a vice president.

Bush unexpectedly came in third in the Iowa caucus, which he had won in 1980, behind Dole and Robertson. Dole was also leading in the polls of the New Hampshire primary, and the Bush camp responded by running television commercials portraying Dole as a tax raiser, while Governor John H. Sununu campaigned for Bush. Dole did nothing to counter these ads and Bush won, thereby gaining crucial momentum, which he called "Big Mo".[13]

Once the multiple-state primaries such as Super Tuesday began, Bush's organizational strength and fund raising lead were impossible for the other candidates to match, and the nomination was his. The Republican Party convention was held in New Orleans, Louisiana. Bush was nominated unanimously. Bush selected U.S. Senator Dan Quayle of Indiana as his running mate. This marked the most recent presidential election in which a sitting US Senator became a Republican vice presidential nominee.

In his acceptance speech, Bush made the pledge "Read my lips: No new taxes", a comment that would come to haunt him constantly as the economy collapsed in early to mid 1990, which contributed to his loss in the 1992 election.

Democratic Party nomination

Main article: 1988 Democratic Party presidential primaries

The candidates seeking the Democratic party nomination were:

• Michael Dukakis, governor of Massachusetts[14]
• Jesse Jackson, clergyman and civil rights leader from Illinois[15]
• Al Gore, U.S. senator from Tennessee[16]
• Dick Gephardt, U.S. representative from Missouri[17]
• Paul Simon, U.S. senator from Illinois[18]
• Gary Hart, former U.S. senator from Colorado[19]
• Bruce Babbitt, former governor of Arizona[20]
• Joe Biden, U.S. senator from Delaware[21]
• Lyndon LaRouche, economist from Virginia[22]
• James Traficant, U.S. representative from Ohio[23]
• Douglas Applegate, U.S. representative from Ohio[24]

Democratic Party (United States) 1988 Democratic Party ticket
Michael Dukakis	Lloyd Bentsen
for President	for Vice President
65th and 67th Governor of Massachusetts (1975–1979, 1983–1991)	U.S. Senator from Texas (1971–1993)
Campaign

In the 1984 presidential election the Democrats had nominated Walter Mondale, a traditional New Deal-type liberal as their candidate. When Mondale was defeated in a landslide, party leaders became eager to find a new approach to get away from the 1980 and 1984 debacles. After Bush's image was affected by his involvement on the Iran-Contra scandal much more than Reagan's, and after the Democrats won back control of the U.S. Senate in the 1986 congressional elections following an economic downturn, the party's leaders felt optimistic about having a closer race with the GOP in 1988, although probabilities of winning the presidency were still marginal given the climate of prosperity.

One goal of the party was to find a new, fresh candidate who could move beyond the traditional New Deal-Great Society ideas of the past and offer a new image of the Democrats to the public. To this end party leaders tried to recruit the New York Governor Mario Cuomo, to be a candidate. Cuomo had impressed many Democrats with his keynote speech at the 1984 Democratic Convention, and they believed he would be a strong candidate.[25] After Cuomo chose not to run, the Democratic frontrunner for most of 1987 was former Colorado Senator Gary Hart.[26] He had made a strong showing in the 1984 presidential primaries and, after Mondale's defeat, had positioned himself as the moderate centrist many Democrats felt their party would need to win.[27]

But questions and rumors about extramarital affairs and past debts dogged Hart's campaign.[28] Hart had told New York Times reporters who questioned him about these rumors that, if they followed him around, they would "be bored". In a separate investigation, the Miami Herald had received an anonymous tip from a friend of Donna Rice that Rice was involved with Hart. After his affair emerged, the Herald reporters found Hart's quote in a pre-print of The New York Times magazine.[29] After the Herald's findings were publicized, many other media outlets picked up the story and Hart's ratings in the polls plummeted. On May 8, 1987, a week after the Rice story broke, Hart dropped out of the race.[28] His campaign chair, Representative Patricia Schroeder, tested the waters for about four months after Hart's withdrawal, but decided in September 1987 that she would not run.[30] In December 1987, Hart surprised many pundits by resuming his campaign,[31] but the allegations of adultery had delivered a fatal blow to his candidacy, and he did poorly in the primaries before dropping out again.[32]

Senator Ted Kennedy of Massachusetts had been considered a potential candidate, but he ruled himself out of the race in the fall of 1985. Two other politicians mentioned as possible candidates, both from Arkansas, did not join the race: Senator Dale Bumpers and Governor and future President Bill Clinton.

Joe Biden's campaign also ended in controversy after he was accused of plagiarizing a speech by Neil Kinnock, then-leader of the British Labour Party.[33] The Dukakis campaign secretly released a video in which Biden was filmed repeating a Kinnock stump speech with only minor modifications.[34] This ultimately led him to drop out of the race. Dukakis later revealed that his campaign was responsible for leaking the tape, and two members of his staff resigned. The Delaware Supreme Court's Board on Professional Responsibility would later clear Biden of the law school plagiarism charges.[35]

Al Gore, a Senator from Tennessee, also chose to run for the nomination. Turning 40 in 1988, he would have been the youngest man to contest the Presidency on a major party ticket since William Jennings Bryan in 1896, and the youngest president ever if elected, younger than John F. Kennedy at election age and Theodore Roosevelt at age of assumption of office. He eventually became the 45th Vice President of the United States under Bill Clinton, then the Democratic presidential nominee in 2000. Gore was later defeated by George W. Bush, George H.W.'s son, in 2000.

Primaries

After Hart withdrew from the race, no clear frontrunner emerged before the primaries and caucuses began. The Iowa caucus was won by Dick Gephardt, who had been sagging heavily in the polls until, three weeks before the vote, he began campaigning as a populist and his numbers surged. Illinois Senator Paul M. Simon finished a surprising second, and Massachusetts Governor Michael Dukakis finished third. In the New Hampshire primary, Dukakis came in first, Gephardt fell to second, and Simon came in third. In an effort to weaken Gephardt's candidacy, both Dukakis and Gore ran negative television ads against Gephardt. The ads convinced the United Auto Workers, which had endorsed Gephardt, to withdraw their endorsement; this crippled Gephardt, as he relied heavily on the support of labor unions.

In the Super Tuesday races, Dukakis won six primaries, to Gore's five, Jesse Jackson five and Gephardt one, with Gore and Jackson splitting the Southern states. The next week, Simon won Illinois with Jackson finishing second. 1988 remains the race with the most candidates winning primaries since the McGovern reforms of 1971. Jackson captured 6.9 million votes and won 11 contests: seven primaries (Alabama, the District of Columbia, Georgia, Louisiana, Mississippi, Puerto Rico and Virginia) and four caucuses (Delaware, Michigan, South Carolina and Vermont). He also scored March victories in Alaska's caucuses and Texas's local conventions, despite losing the Texas primary. Briefly, after he won 55% of the vote in the Michigan Democratic caucus, he had more pledged delegates than all the other candidates.

Jackson's campaign suffered a significant setback less than two weeks later when he was defeated in the Wisconsin primary by Dukakis. Dukakis's win in New York and then in Pennsylvania effectively ended Jackson's hopes for the nomination.

Democratic Convention

The Democratic Party Convention was held in Atlanta, Georgia from July 18–21. Arkansas Governor Bill Clinton placed Dukakis's name in nomination, but the nominating speech lasted for so long that some delegates began booing to get him to finish, and he received great cheering when he said, "In closing...".[36]

Texas State Treasurer Ann Richards, who was elected the state governor two years later, gave a speech attacking George Bush, including the line "Poor George, he can't help it, he was born with a silver foot in his mouth."

With only Jackson remaining as an active candidate to oppose Dukakis, the tally for president was:

Balloting

Presidential ballot		Vice Presidential ballot
Michael S. Dukakis	2,876.25	Lloyd M. Bentsen	4,162
Jesse L. Jackson	1,218.5
Richard H. Stallings	3
Joe Biden	2
Richard A. Gephardt	2
Gary W. Hart	1
Lloyd M. Bentsen	1

Jackson's supporters said that since their candidate had finished in second place, he was entitled to the vice-presidential spot. Dukakis disagreed, and instead selected Senator Lloyd Bentsen from Texas. Bentsen's selection led many in the media to dub the ticket the "Boston-Austin" axis, and to compare it to the pairing of John F. Kennedy and Lyndon B. Johnson in the 1960 presidential campaign. Like Dukakis and Bentsen, Kennedy and Johnson were from Massachusetts and Texas respectively.

Other nominations

Libertarian Party

Former Representative Ron Paul ran on the Libertarian ticket. He returned to the House of Representatives in 1997 as a Republican.

Ron Paul and Andre Marrou formed the ticket for the Libertarian Party. Their campaign called for the adoption of a global policy on military nonintervention, advocated an end to the federal government's involvement with education, and criticized Reagan's "bailout" of the Soviet Union. Paul was a former member of the U.S. House of Representatives, first elected as a Republican from Texas in an April 1976 special election. He protested the War on Drugs in a letter to Drug Czar William Bennett.

New Alliance Party

Lenora Fulani ran for the New Alliance Party, and focused on issues concerning unemployment, healthcare, and homelessness. The party had full ballot access, meaning Fulani and her running mate, Joyce Dattner, were the first women to receive ballot access in all 50 states.[37] Fulani was the first African American to do so.

Socialist Party

Willa Kenoyer and Ron Ehrenreich ran for the Socialist Party, advocating a decentralist government approach with policies determined by the needs of the workers.

Populist Party

Main article: David Duke 1988 presidential campaign

David E. Duke stood for the Populist Party. A former leader of the Louisiana Ku Klux Klan, he advocated a mixture of White nationalist and separatist policies with more traditionally conservative positions, such as opposition to most immigration from Latin America and to affirmative action.

General election

Campaign

During the election, the Bush campaign sought to portray Governor Dukakis as an unreasonable "Massachusetts liberal." Dukakis was attacked for such positions as opposing mandatory recitation of the Pledge of Allegiance in schools, and being a "card-carrying member of the ACLU" (a statement Dukakis made himself early in the primary campaign). Dukakis responded by saying that he was a "proud liberal" and that the phrase should not be a bad word in America. Bush, a graduate of Yale University, derided Dukakis for having "foreign-policy views born in Harvard Yard's boutique."[38] New York Times columnist Maureen Dowd asked "Wasn't this a case of the pot calling the kettle elite?" Bush said that, unlike Harvard, Yale's reputation was "so diffuse, there isn't a symbol, I don't think, in the Yale situation, any symbolism in it.... Harvard boutique to me has the connotation of liberalism and elitism," and said Harvard in his remark was intended to represent "a philosophical enclave" and not a statement about class.[39] Columnist Russell Baker opined that "Voters inclined to loathe and fear elite Ivy League schools rarely make fine distinctions between Yale and Harvard. All they know is that both are full of rich, fancy, stuck-up and possibly dangerous intellectuals who never sit down to supper in their undershirt no matter how hot the weather gets."[40]

Michael Dukakis on tank

Governor Dukakis attempted to quell criticism that he was ignorant on military matters by staging a photo op in which he rode in an M1 Abrams tank outside a General Dynamics plant in Sterling Heights, Michigan.[41] The move ended up being regarded as a major public relations blunder, with many mocking Dukakis's appearance as he waved to the crowd from the tank. Footage of Dukakis was used by the Bush campaign as evidence he would not make a good commander-in-chief, and the incident remains a commonly cited example of backfired public relations outings.[42][43]

Michael Dukakis at a campaign rally at UCLA's Pauley Pavilion on the eve of the 1988 election

One reason for Bush's choice of running mate, Senator Dan Quayle, was to appeal to a younger generation of Americans identified with the "Reagan Revolution". Quayle's looks were praised by Senator John McCain: "I can't believe a guy that handsome wouldn't have some impact."[44] Quayle was not a seasoned politician, however, and made a number of embarrassing statements. The Dukakis team attacked Quayle's credentials, saying he was "dangerously inexperienced to be first-in-line to the presidency."[45]

During the Vice Presidential debate, Quayle attempted to dispel such allegations by comparing his experience with that of former Senator John F. Kennedy, who had also been a young political rookie when running for the presidency (Kennedy had served fourteen years in Congress to Quayle's twelve). Quayle said, "I have as much experience in the Congress as Jack Kennedy did when he sought the presidency." "Senator, I served with Jack Kennedy. I knew Jack Kennedy," Dukakis's running mate, Lloyd Bentsen, responded. "Jack Kennedy was a friend of mine. Senator, you're no Jack Kennedy."[46]

Quayle responded, "That was really uncalled for, Senator," to which Bentsen said, "You are the one that was making the comparison, Senator, and I'm one who knew him well. And frankly I think you are so far apart in the objectives you choose for your country that I did not think the comparison was well-taken."

Quayle's reaction to Bentsen's comment was played and replayed by the Democrats in subsequent television ads as an announcer intoned, "Quayle: just a heartbeat away." Despite much press about the Kennedy comments, this did not reduce the Bush-Quayle lead in the polls. Quayle had sought to use the debate to criticize Dukakis as too liberal rather than go point for point with the more seasoned Bentsen. Bentsen's attempts to defend Dukakis received little recognition, with greater attention on the Kennedy comparison.

During the course of the campaign, Dukakis fired his deputy field director Donna Brazile after she spread rumors that Bush had an affair with his assistant Jennifer Fitzgerald.[47] The relationship of George H.W. Bush and Jennifer Fitzgerald would be briefly rehashed during the 1992 campaign.[48][49]

Dukakis was badly damaged by the Republicans' campaign commercials, including "Boston Harbor",[50] which attacked the governor's failure to clean up environmental pollution in the harbor, and especially by two commercials -which were accused of being racially charged- ("Revolving Door" and "Weekend Passes"/aka "Willie Horton"[51]) that portrayed him as "soft on crime". Dukakis was a strong supporter of Massachusetts's prison furlough program, which had begun before he was governor. As governor, Dukakis had vetoed a 1976 plan to bar inmates convicted of first-degree murder from the furlough program. In 1986, the program had resulted in the release of convicted murderer Willie Horton, an African American man who committed a rape and assault in Maryland while out on furlough.

A number of false rumors about Dukakis were reported in the media, including the claim by Idaho Republican Senator Steve Symms that Dukakis's wife Kitty had burned an American flag to protest the Vietnam War,[52] as well as the claim that Dukakis himself had been treated for a mental illness.[53]

Voters were split as to who won the first presidential debate.[54] Bush improved in the second debate. Before the second debate, Dukakis had been suffering from the flu and spent much of the day in bed. His performance was generally seen as poor and played to his reputation of being intellectually cold. Reporter Bernard Shaw opened the debate by asking Dukakis whether he would support the death penalty if Kitty Dukakis were raped and murdered; Dukakis said "no" and discussed the statistical ineffectiveness of capital punishment. Some commentators thought the question itself was unfair, in that it injected an overly emotional element into the discussion of a policy issue, but many observers felt Dukakis's answer lacked the normal emotions one would expect of a person talking about a loved one's rape and murder.[55] Tom Brokaw of NBC reported on his October 14 newscast, "The consensus tonight is that Vice President George Bush won last night's debate and made it all the harder for Governor Michael Dukakis to catch and pass him in the 25 days remaining. In all of the Friday morning quarterbacking, there was common agreement that Dukakis failed to seize the debate and make it his night."[56]

Debates

There were two presidential debates and one vice presidential debate during the 1988 general election.[57]

Debates among candidates for the 1988 U.S. presidential election

No.	Date	Host	Location	Panelists	Moderator	Participants	Viewership (Millions)
P1	Sunday, September 25, 1988	Wake Forest University	Winston-Salem, North Carolina	John Mashek Peter Jennings Anne Groer	Jim Lehrer	George H. W. Bush Michael Dukakis	65.1[57]
VP	Wednesday, October 5, 1988	Omaha Civic Auditorium	Omaha, Nebraska	Tom Brokaw Jon Margolis Brit Hume	Judy Woodruff	Dan Quayle Lloyd Bentsen	46.9[57]
P2	Thursday, October 13, 1988	University of California, Los Angeles	Los Angeles, California	Andrea Mitchell Ann Compton Margaret Warner	Bernard Shaw	George H. W. Bush Michael Dukakis	67.3[57]

Polling

Poll source	Date(s) administered	Sample size	Margin of error	George Bush (R)	Michael Dukakis (D)	Other	Undecided
NBC News/Wall Street Journal	October 23–26, 1988	1,285 LV	± 46%	51%	42%	—	—
NBC News/Wall Street Journal	October 14–16, 1988	1,378 LV	± 3%	55%	38%	—	—
Gallup	September 14–19, 1988	1,020 RV	± 3%	47%	42%	—	—
ABC News/Washington Post	September 14–19, 1988	1,271 LV	± 3%	50%	46%	—	—
Wall Street Journal/NBC News	August 20-22, 1988	1,762 RV	± 3%	44%	39%	—	—
Gallup	July 21–22, 1988	948 RV	± 4%	38%	55%	—	—
New York Times/CBS News	July 8–10, 1988	1,001 RV	± %	41%	47%	—	—
Gallup	June 24–26, 1988	1,056 RV	± 3%	41%	46%	—	—
New York Times/CBS News	May 9–12, 1988	1,056 RV	± %	39%	49%	—	—

Results

Chief Justice William Rehnquist administering the oath of office to President George H. W. Bush on January 20, 1989 at the United States Capitol

Election results by county.

  George H.W. Bush

  Michael Dukakis

Results by congressional district

In the November 8 election, Bush won a majority of the popular vote and a lopsided majority (40) of states in the Electoral College.[58]

Bush performed very strongly among suburban voters, perhaps owing to his campaign themes of law and order, punctuated by his criticisms of the Massachusetts furlough program, as well as his "read my lips, no new taxes" pledge. This was a boon in several swing states. In Illinois, Bush won 69% in DuPage County and 63% in Lake County, suburban areas which adjoin Chicago's Cook County. In Pennsylvania, he swept the group of suburban counties that surround Philadelphia, including Bucks, Delaware, Chester, and Montgomery. Bush also won most of the counties in Maryland. New Jersey, known at the time for its many suburban voters and its moderate Republicanism, went easily for Bush.

In contrast to the suburbs, Bush's percentage of votes in rural counties was significantly below the support they gave Reagan in 1980 and 1984. In Illinois, Bush lost a number of downstate counties that previously went for Reagan. He lost the state of Iowa by a surprisingly wide margin, losing counties all across the state even in traditionally Republican areas. The rural state of West Virginia narrowly flipped back into the Democratic column. Bush also performed weaker in the northern counties of Missouri, narrowly winning that state. In three typically solid Republican states, Kansas, South Dakota, and Montana, the vote was much closer than usual. The farm states had fared poorly since the recession of the mid-to-late 1970s and early 1980s, and Dukakis was the beneficiary of these agricultural problems.[59][60] Probably as a result of this, 1988 is the only election since 1916 when Blaine County, Montana supported a losing presidential candidate,[61] the only occasion since 1948 when Sargent County, North Dakota did not support the winning candidate,[62] and the last occasion as of 2016 when neighbouring Marshall County, South Dakota did not predict the winner.[63]

Bush's greatest area of strength was in the South, where he won most states by wide margins. He also performed very well in the Northeast, winning Maine (where he had a residence), New Hampshire (a Republican stronghold), Vermont (a bastion of liberal and moderate Republicanism), and Connecticut (where his father Prescott Bush had been a senator). Bush lost New York by a margin of just over 4%. He also won Delaware, a swing state at the time. Despite the presence of Lloyd Bentsen on the Democratic ticket (and other Texans getting prominent roles at the Democratic convention), Bush won Texas by 12 points. He lost the Pacific northwestern states but kept California in the Republican column for the sixth straight time, however the margin was rather narrow as he won it by 3.57% a sign of the state moving more to the left. This was, to date, the last presidential election in which a Republican candidate won California, Connecticut, Delaware, Illinois, Maryland, New Jersey and Vermont.

Bush carried other states or congressional districts that have rarely voted for a Republican since: Michigan and Pennsylvania would not vote Republican again until 2016, as did Maine's 2nd congressional district. New Mexico wouldn't vote Republican again until 2004, and Arkansas, Kentucky, Louisiana, Missouri, Nevada, New Hampshire, Ohio, and Tennessee wouldn't vote Republican again until 2000. This election was the last time that a Republican was elected president without winning West Virginia. Neither his victory percentage (53.4%) nor his total electoral votes (426) have been surpassed in any subsequent presidential election. Barack Obama came closest in the former with 52.9% in 2008, and Bill Clinton closest in the latter with 379 electoral votes in 1996. Bush was the last candidate to receive an absolute majority of the popular vote until his son George W. Bush's 2004 election. This was the last election to date in which a Republican presidential nominee won a majority of Northern electoral votes, and was also the first election since 1960 when the state of Wisconsin backed the losing candidate as well. This was also the last election until 2016 in which Wisconsin did not vote the same as Illinois. This is the first time a Republican won presidential election without carrying Iowa (the only other time being the 2000 election), the second time a Republican was elected without carrying Oregon (the first was in the 1868 election) and the last time a Republican carried any of the contiguous states on the West Coast. The two most closely contested states were Washington, where Dukakis won by less than 2% of the vote, and Illinois, which Bush won by slightly more than 2%.

Bush's campaign was also the last time to date that a Republican presidential campaign won a majority or plurality among women voters.[64]

Statistics

Electoral results

Presidential candidate	Party	Home state	Popular vote		Electoral vote	Running mate
			Count	Percentage		Vice-presidential candidate	Home state	Electoral vote
George Herbert Walker Bush	Republican	Texas	48,886,597	53.37%	426	James Danforth Quayle	Indiana	426
Michael Stanley Dukakis	Democratic	Massachusetts	41,809,476	45.65%	111	Lloyd Millard Bentsen, Jr.	Texas	111
Lloyd Millard Bentsen, Jr.	Democratic	Texas	—^(a)	—^(a)	1	Michael S. Dukakis	Massachusetts	1
Ronald Ernest Paul	Libertarian	Texas	431,750	0.47%	0	Andre Verne Marrou	Alaska	0
Lenora Branch Fulani	New Alliance	Pennsylvania	217,221	0.24%	0	—^(b)	—	0
Other			249,642	0.27%	—	Other		—
Total			91,594,686	100%	538			538
Needed to win					270			270

Source (popular vote): "Electoral College Box Scores 1789–1996". National Archives and Records Administration. Retrieved August 7, 2005., Leip, David. "1988 Presidential Election Results". Dave Leip's Atlas of U.S. Presidential Elections. Retrieved August 7, 2005.

Source (electoral vote): "Electoral College Box Scores 1789–1996". National Archives and Records Administration. Retrieved August 7, 2005.
^(a) West Virginia faithless elector Margarette Leach voted for Bentsen as president and Dukakis as vice president in order to make a statement against the U.S. Electoral College.
^(b) Fulani's running mate varied from state to state.[65] Among the six vice presidential candidates were Joyce Dattner, Harold Moore,[66] and Wynonia Burke.[67]

Popular vote Bush   53.37% Dukakis   45.65% Paul   0.47% Others   0.51%

Electoral vote Bush   79.18% Dukakis   20.63% Bentsen   0.19%

• 
  Results by county, shaded according to winning candidate's percentage of the vote

Results by state

Source:[68]

States/districts won by Bush/Quayle

States/districts won by Dukakis/Bentsen

		George H.W. Bush Republican			Michael Dukakis Democratic			Ron Paul Libertarian			Lenora Fulani New Alliance			Margin		State Total
State	electoral votes	#	%	electoral votes	#	%	electoral votes	#	%	electoral votes	#	%	electoral votes	#	%	#
Alabama	9	815,576	59.17	9	549,506	39.86	–	8,460	0.61	–	3,311	0.24	–	266,070	19.30	1,378,476	AL
Alaska	3	119,251	59.59	3	72,584	36.27	–	5,484	2.74	–	1,024	0.51	–	46,667	23.32	200,116	AK
Arizona	7	702,541	59.95	7	454,029	38.74	–	13,351	1.14	–	1,662	0.14	–	248,512	21.21	1,171,873	AZ
Arkansas	6	466,578	56.37	6	349,237	42.19	–	3,297	0.40	–	2,161	0.26	–	117,341	14.18	827,738	AR
California	47	5,054,917	51.13	47	4,702,233	47.56	–	70,105	0.71	–	31,180	0.32	–	352,684	3.57	9,887,064	CA
Colorado	8	728,177	53.06	8	621,453	45.28	–	15,482	1.13	–	2,539	0.19	–	106,724	7.78	1,372,394	CO
Connecticut	8	750,241	51.98	8	676,584	46.87	–	14,071	0.97	–	2,491	0.17	–	73,657	5.10	1,443,394	CT
Delaware	3	139,639	55.88	3	108,647	43.48	–	1,162	0.47	–	443	0.18	–	30,992	12.40	249,891	DE
D.C.	3	27,590	14.30	–	159,407	82.65	3	554	0.29	–	2,901	1.50	–	−131,817	−68.34	192,877	DC
Florida	21	2,618,885	60.87	21	1,656,701	38.51	–	19,796	0.46	–	6,655	0.15	–	962,184	22.36	4,302,313	FL
Georgia	12	1,081,331	59.75	12	714,792	39.50	–	8,435	0.47	–	5,099	0.28	–	366,539	20.25	1,809,672	GA
Hawaii	4	158,625	44.75	–	192,364	54.27	4	1,999	0.56	–	1,003	0.28	–	−33,739	−9.52	354,461	HI
Idaho	4	253,881	62.08	4	147,272	36.01	–	5,313	1.30	–	2,502	0.61	–	106,609	26.07	408,968	ID
Illinois	24	2,310,939	50.69	24	2,215,940	48.60	–	14,944	0.33	–	10,276	0.23	–	94,999	2.08	4,559,120	IL
Indiana	12	1,297,763	59.84	12	860,643	39.69	–	–	–	–	10,215	0.47	–	437,120	20.16	2,168,621	IN
Iowa	8	545,355	44.50	–	670,557	54.71	8	2,494	0.20	–	540	0.04	–	−125,202	−10.22	1,225,614	IA
Kansas	7	554,049	55.79	7	422,636	42.56	–	12,553	1.26	–	3,806	0.38	–	131,413	13.23	993,044	KS
Kentucky	9	734,281	55.52	9	580,368	43.88	–	2,118	0.16	–	1,256	0.09	–	153,913	11.64	1,322,517	KY
Louisiana	10	883,702	54.27	10	734,281	44.06	–	4,115	0.25	–	2,355	0.14	–	166,242	10.21	1,628,202	LA
Maine	4	307,131	55.34	4	243,569	43.88	–	2,700	0.49	–	1,405	0.25	–	63,562	11.45	555,035	ME
Maryland	10	876,167	51.11	10	826,304	48.20	–	6,748	0.39	–	5,115	0.30	–	49,863	2.91	1,714,358	MD
Massachusetts	13	1,194,644	45.38	–	1,401,406	53.23	13	24,251	0.92	–	9,561	0.36	–	−206,762	−7.85	2,632,805	MA
Michigan	20	1,965,486	53.57	20	1,675,783	45.67	–	18,336	0.50	–	2,513	0.07	–	289,703	7.90	3,669,163	MI
Minnesota	10	962,337	45.90	–	1,109,471	52.91	10	5,109	0.24	–	1,734	0.08	–	−147,134	−7.02	2,096,790	MN
Mississippi	7	557,890	59.89	7	363,921	39.07	–	3,329	0.36	–	2,155	0.23	–	193,969	20.82	931,527	MS
Missouri	11	1,084,953	51.83	11	1,001,619	47.85	–	–	–	–	6,656	0.32	–	83,334	3.98	2,093,228	MO
Montana	4	190,412	52.07	4	168,936	46.20	–	5,047	1.38	–	1,279	0.35	–	21,476	5.87	365,674	MT
Nebraska	5	398,447	60.15	5	259,646	39.20	–	2,536	0.38	–	1,743	0.26	–	138,801	20.96	662,372	NE
Nevada	4	206,040	58.86	4	132,738	37.92	–	3,520	1.01	–	835	0.24	–	73,302	20.94	350,067	NV
New Hampshire	4	281,537	62.49	4	163,696	36.33	–	4,502	1.00	–	790	0.18	–	117,841	26.16	450,525	NH
New Jersey	16	1,743,192	56.24	16	1,320,352	42.60	–	8,421	0.27	–	5,139	0.17	–	422,840	13.64	3,099,553	NJ
New Mexico	5	270,341	51.86	5	244,497	46.90	–	3,268	0.63	–	2,237	0.43	–	25,844	4.96	521,287	NM
New York	36	3,081,871	47.52	–	3,347,882	51.62	36	12,109	0.19	–	15,845	0.24	–	−266,011	−4.10	6,485,683	NY
North Carolina	13	1,237,258	57.97	13	890,167	41.71	–	1,263	0.06	–	5,682	0.27	–	347,091	16.26	2,134,370	NC
North Dakota	3	166,559	56.03	3	127,739	42.97	–	1,315	0.44	–	396	0.13	–	38,820	13.06	297,261	ND
Ohio	23	2,416,549	55.00	23	1,939,629	44.15	–	11,989	0.27	–	12,017	0.27	–	476,920	10.85	4,393,699	OH
Oklahoma	8	678,367	57.93	8	483,423	41.28	–	6,261	0.53	–	2,985	0.25	–	194,944	16.65	1,171,036	OK
Oregon	7	560,126	46.61	–	616,206	51.28	7	14,811	1.23	–	6,487	0.54	–	−56,080	−4.67	1,201,694	OR
Pennsylvania	25	2,300,087	50.70	25	2,194,944	48.39	–	12,051	0.27	–	4,379	0.10	–	105,143	2.32	4,536,251	PA
Rhode Island	4	177,761	43.93	–	225,123	55.64	4	825	0.20	–	280	0.07	–	−47,362	−11.71	404,620	RI
South Carolina	8	606,443	61.50	8	370,554	37.58	–	4,935	0.50	–	4,077	0.41	–	235,889	23.92	986,009	SC
South Dakota	3	165,415	52.85	3	145,560	46.51	–	1,060	0.34	–	730	0.23	–	19,855	6.34	312,991	SD
Tennessee	11	947,233	57.89	11	679,794	41.55	–	2,041	0.12	–	1,334	0.08	–	267,439	16.34	1,636,250	TN
Texas	29	3,036,829	55.95	29	2,352,748	43.35	–	30,355	0.56	–	7,208	0.13	–	684,081	12.60	5,427,410	TX
Utah	5	428,442	66.22	5	207,343	32.05	–	7,473	1.16	–	455	0.07	–	221,099	34.17	647,008	UT
Vermont	3	124,331	51.10	3	115,775	47.58	–	1,003	0.41	–	205	0.08	–	8,556	3.52	243,333	VT
Virginia	12	1,309,162	59.74	12	859,799	39.23	–	8,336	0.38	–	14,312	0.65	–	449,363	20.50	2,191,609	VA
Washington	10	903,835	48.46	–	933,516	50.05	10	17,240	0.92	–	3,520	0.19	–	−29,681	−1.59	1,865,253	WA
West Virginia	6	310,065	47.46	–	341,016	52.20	5	–	–	–	2,230	0.34	–	−30,951	−4.74	653,311	WV
Wisconsin	11	1,047,499	47.80	–	1,126,794	51.41	11	5,157	0.24	–	1,953	0.09	–	−79,295	−3.62	2,191,608	WI
Wyoming	3	106,867	60.53	3	67,113	38.01	–	2,026	1.15	–	545	0.31	–	39,754	22.52	176,551	WY
TOTALS:	538	48,886,597	53.37	426	41,809,476	45.65	111	431,750	0.47	–	217,221	0.24	–	7,077,121	7.73	91,594,686	US

Close states

States with margin of victory less than 5% (195 electoral votes):

1. Washington, 1.59%
2. Illinois, 2.09%
3. Pennsylvania, 2.31%
4. Maryland, 2.91%
5. Vermont, 3.52%
6. California, 3.57%
7. Wisconsin, 3.61%
8. Missouri, 3.98%
9. New York, 4.10%
10. Oregon, 4.67%
11. West Virginia, 4.74%
12. New Mexico, 4.96%

States with margin of victory between 5% and 10% (70 electoral votes):

1. Connecticut, 5.11%
2. Montana, 5.87%
3. South Dakota, 6.34%
4. Minnesota, 7.01%
5. Colorado, 7.78%
6. Massachusetts, 7.85%
7. Michigan, 7.90% (tipping point state)
8. Hawaii, 9.52%

Voter demographics

The 1988 presidential vote by demographic subgroup
Demographic subgroup	Dukakis	Bush	% of total vote
Total vote	46	53	100
Ideology
Liberals	82	18	20
Moderates	51	49	45
Conservatives	19	81	33
Party
Democrats	83	17	37
Republicans	8	92	35
Independents	43	57	26
Gender
Men	42	58	48
Women	49	51	52
Race
White	40	60	85
Black	89	11	10
Hispanic	70	30	3
Age
18–29 years old	47	53	20
30–44 years old	46	54	35
45–59 years old	42	58	22
60 and older	49	51	22
Family income
Under $12,500	63	37	12
$12,500–25,000	43	57	20
$25,000–35,000	43	57	20
$35,000–50,000	43	57	20
$50,000–100,000	39	61	19
Over $100,000	33	67	5
Region
East	49	51	25
Midwest	47	53	28
South	41	59	28
West	47	53	19
Union households
Union	57	43	25

Source: CBS News and The New York Times exit poll from the Roper Center for Public Opinion Research (11,645 surveyed)[69]

See also

• 1988 United States House of Representatives elections
• 1988 United States Senate elections
• 1988 United States gubernatorial elections
• History of the United States (1988–present)
• Al Gore 1988 presidential campaign
• Inauguration of George H. W. Bush

References

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20. Gailey, Phil (January 8, 1987). "BABBITT OF ARIZONA FIRST DEMOCRAT TO FORM KEY PRESIDENTIAL GROUP". The New York Times. p. 24. Retrieved July 11, 2011.
21. "Sen. Biden announces candidacy". The Milwaukee Journal. June 9, 1987. Retrieved July 11, 2011.
22. "LaRouche announces candidacy". Eugene Register-Guard. January 27, 1987. Retrieved July 11, 2011.
23. Wilkinson, D.A. (December 4, 1987). "Traficant hat tossed into ring". The Vindicator. Retrieved July 11, 2011.
24. "Applegate To Run As Favorite Son". Portsmouth Daily Times. November 24, 1987. Retrieved July 11, 2011.
25. Steve Neal for the Chicago Tribune. April 26, 1985. Democrats Think They See A Better Horse For '88 Race
26. John Dillin for The Christian Science Monitor. February 23, 1987 Cuomo's 'no' opens door for dark horses
27. E. J. Dionne Jr. (May 3, 1987). "Gary Hart The Elusive Front-Runner". The New York Times, pg. SM28.
28. Johnston, David; King, Wayne; Nordheimer, Jon (May 9, 1987). "Courting Danger: The Fall Of Gary Hart". The New York Times.
29. "The Gary Hart Story: How It Happened". The Miami Herald. May 10, 1987.
30. Warren Weaver, Jr. for The New York Times. September 29, 1987 Schroeder, Assailing 'the System,' Decides Not to Run for President
31. Bob Drogin for the Los Angeles Times. December 16, 1987 Hart Back in Race for President : Political World Stunned, Gives Him Little Chance
32. Associated Press, in the Los Angeles Times. March 13, 1988 Quits Campaign : 'The People 'Have Decided,' Hart Declares
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Further reading

• Alexander, Herbert E. Financing the 1988 election (1991)
• de la Garza, Rodolfo O., ed. From Rhetoric to Reality: Latino Politics in the 1988 Elections (1992)
• Germond, Jack W., and Jules Witcover. Whose Broad Stripes and Bright Stars? (1989), narrative by two famous reporters
• Gopoian, J. David (1993). "Images and issues in the 1988 presidential election". Journal of Politics. 55 (1): 151–66. doi:10.2307/2132233. JSTOR 2132233.
• Guth, James L., and John C. Green, eds. The Bible and the Ballot Box: Religion and Politics in the 1988 Election. (1991)
• Lemert, James B.; Elliott, William R.; Bernstein, James M.; Rosenberg, William L.; Nestvold, Karl J. (1991). News Verdicts, the Debates, and Presidential Campaigns. New York: Praeger. ISBN 0-275-93758-5.
• Moreland, Laurence W.; Steed, Robert P.; Baker, Tod A. (1991). The 1988 Presidential Election in the South: Continuity Amidst Change in Southern Party Politics. New York: Praeger. ISBN 0-275-93145-5.
• Runkel, David R. (1989). Campaign for President: The Managers Look at '88. Dover: Auburn House. ISBN 0-86569-194-0.
• Stempel, Guido H. III; Windhauser, John W. (1991). The Media in the 1984 and 1988 Presidential Campaigns. New York: Greenwood Press. ISBN 0-313-26527-5.

External links

• United States presidential election of 1988 at the Encyclopædia Britannica
• 1988 popular vote by counties
• 1988 popular vote by state
• 1988 popular vote by states (with bar graphs)
• Campaign commercials from the 1988 election
• How close was the 1988 election? at the Wayback Machine (archived August 25, 2012)—Michael Sheppard, Massachusetts Institute of Technology (archived)
• Senator Paul Simon Papers at Southern Illinois University Carbondale
• Booknotes interview with Jack Germond and Jules Witcover on Whose Broad Stripes and Bright Stars? The Trivial Pursuit of the Presidency 1988, August 27, 1989.
• Booknotes interview with Arthur Grace on Choose Me: Portraits of a Presidential Race, December 10, 1989.
• Booknotes interview with Paul Taylor on See How They Run: Electing the President in an Age of Mediaocracy, November 4, 1990.
• Booknotes interview with Richard Ben Cramer on What It Takes: The Way to the White House, July 26, 1992
• Election of 1988 in Counting the Votes