Vogue (cigarette)

Vogue is an upmarket brand of cigarette, currently owned and manufactured by British American Tobacco.[1][2]

Vogue
An old Dutch pack of Vogue cigarettes
Product typeCigarette
Produced byBritish American Tobacco
Introduced1955 (1955)
MarketsSee Markets

History

Vogue is available in several varieties, including regular, menthol and lights. Vogue cigarettes are marketed in both king size and super slim, which is about 100 mm long and thinner than a standard size cigarette. Vogue cigarette brand belongs to a decorative or fashionable kind on the cigarettes market and is sold primarily to women. The Vogue cigarette's style was based on the 1950s couture captured by Henry Clarke. The distinctive design of the package is intended to symbolize elegance, class and refinement.[3]

Singer Madonna is shown smoking a Vogue brand cigarette in the video for her 1990 single Vogue.

In 1999, the line of Vogue cigarettes emerged from an alliance of the British American Tobacco company with its British opponent Rothmans International companies. The ‘Vogue Superslims’ and ‘Vogue Superslims Menthol’ were launched in 1987. This trademark remains in a stable position on the market for women.

In 2005, Lilas, Bleue and Menthe, which formed the Vogue Arome line, were added to the main line of Vogue cigarettes. They achieved great success and up to 2006 the whole series of Vogue Arome was stocked on the European market. In March 2007, Vogue Blanche and Vogue Noire were launched.

The manufacturers announced a complete image renewal in August 2007.

Markets

The brand is or was sold in the following countries: United States, Brazil, Singapore, Ireland, United Kingdom, Australia, Luxembourg, Belgium, The Netherlands, Sweden, Germany, France, Austria, Switzerland, Portugal, Italy, Poland, Czech Republic, Hungary, Romania, Estonia, Latvia, Lithuania, Belarus, Ukraine, Russia, Kazakhstan, Saudi Arabia, South Africa Bulgaria, Israel and Iran.

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See also
  • Fashion brands
  • Smoking culture

References
  1. "Our international brands". British American Tobacco. Retrieved 2 April 2010.
  2. "British American Tobacco - Our brands". Bat.com. Retrieved 8 January 2018.
  3. "Vogue cigarettes. History and Review. - Cigsspot". Cigsspot.com. 22 June 2017. Retrieved 8 January 2018.
  4. "BrandVogue - Cigarettes Pedia". Cigarettespedia.com. Retrieved 8 January 2018.
  5. "Vogue". Zigsam.at. Retrieved 8 January 2018.
  6. "Brands". Cigarety.by. Retrieved 8 January 2018.


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