Jadran (cigarette)

Jadran is a Croatian brand of cigarettes, currently owned and manufactured by the Adris grupa (formerly known as Tvornica Duhana Rovinj), a division of British American Tobacco. Jadran means The Adriatic in South Slavic languages.

Jadran
An old Croatian pack of Jadran cigarettes.
Product typeCigarette
OwnerAdris grupa, a division of British American Tobacco
CountrySocialist Republic of Croatia
MarketsSocialist Republic of Croatia, Croatia[1][2][3]

History

The brand was founded in the Socialist Republic of Croatia and quickly became one of the most popular brands in the Croatian-speaking parts of Yugoslavia, along with Opatija.[4][5][6] The brand was mainly popular with the upper-class within Socialist Croatia, and is one of the few brands to survive after the Breakup of Yugoslavia and Croatia became its own country, along with Drina.[7] Jadran was named after a sea, similar to other Yugoslavian brands which were named after seas and rivers like Morava and Drava.

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See also

References

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