Ritz (cigarette)

Ritz is a Portuguese brand of cigarettes, owned and manufactured by Tabaqueira (subsidiary of Altria) and Souza Cruz (subsidiary of British American Tobacco).[1]

Ritz
An old Brazilian pack of Ritz cigarettes.
Product typeCigarette
OwnerTabaqueira, a subsidiary of Altria and Souza Cruz, a subsidiary of British American Tobacco
CountryBrazil
Introduced1970 (1970)
MarketsSee Markets

History

The brand was created in 1970 and is sold in Portugal and Brazil.[2][3]

As of 2016, it holds a market share of 0,8% on the Brazilian market, which is a lot less compared to brands like Hollywood (5,92%) and Derby (3,93%).[4]

Controversy

Counterfeit Ritz cigarettes sold in Paraguay

In January 1997, counterfeit cigarettes from known brands like Ritz, but also Hollywood and Derby, were sold in Paraguay. According to Mário Aguilera, legal representative of Souza Cruz in Ciudad del Este, Boqueron manufactures between 20 and 25 thousand boxes of illegal cigarettes per month for the Paraguayan market.[5] In Brazil, The Third Section of the STJ (Superior Court of Justice) has determined that the 1st Criminal Court of the District of Poços de Caldas (MG) can search and seize counterfeit cigarettes with illegal tax stamps being sold on the Brazilian market, as well as arrest the sellers of said illegal cigarettes.[6]

Markets

Ritz is mainly sold in Portugal and Brazil, but was or is also sold in Sweden, Finland, United States and Paraguay.[3][7][8]

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See also

References
  1. Tavares, Tiago. "20 marcas de tabaco que se esfumaram com o tempo". Observador. Retrieved 7 January 2018.
  2. Lisboa, Anos 60, JOANA STICHINI VILELA, em Google Books
  3. "BrandRitz - Cigarettes Pedia". Cigarettespedia.com. Retrieved 7 January 2018.
  4. "Brazil - brands of cigarettes smoked - Survey 2016". Statista. Retrieved 7 January 2018.
  5. "Folha de S.Paulo - Marcas populares são as preferidas - 15/1/1997". 1.folha.uol.com.br. Retrieved 7 January 2018.
  6. "Folha Online - Cotidiano - Falsificação de selo de cigarro é competência da Justiça comum - 17/05/2001". 1.folha.uol.com.br. Retrieved 7 January 2018.
  7. "Ritz". Zigsam.at. Retrieved 7 January 2018.
  8. "Brands". Cigarety.by. Retrieved 7 January 2018.
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