Thai Smile
Thai Smile Airways (Thai: ไทยสมายล์แอร์เวย์) is a Thai Regional Full-Service Airline. It began operations in 2012 and is a wholly owned subsidiary of Thai Airways.[1]
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Founded | 19 August 2011 | ||||||
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Commenced operations | 7 July 2012 | ||||||
Hubs | Suvarnabhumi Airport | ||||||
Focus cities | Chiang Mai International Airport | ||||||
Frequent-flyer program | Royal Orchid Plus | ||||||
Alliance | Star Alliance (Connecting Partner) | ||||||
Fleet size | 20 | ||||||
Destinations | 31 (updated as May 1, 2020) | ||||||
Parent company | Thai Airways | ||||||
Headquarters | 89 Vibhavadi Rangsit Road, Chatuchak, Bangkok, Thailand 10900 | ||||||
Key people | Charita Leelayudth | ||||||
Website | www |
History
On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed Thai Wings.[2] The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.[3] It is planned to begin operations in July 2012.[3] According to Ampon, THAI Smile is intended to serve the market gap between low-cost carriers and full service airlines.[3] The name THAI Smile was chosen from a pool of 2,229 entries in a contest to name the airline.[3]
According to an official at Thai Airways, THAI Smile is planned to begin showing an annual profit of about five million baht within two years of the start of operations.[3]
Destinations
Main article: List of Thai Airways destinations
The table on this section is to be relocated to List of Thai Airways destinations.
as of July 2020 THAI Smile flies to 12 destinations in Thailand and 21 destinations in Cambodia, China, Hong Kong, Taiwan, Laos, Malaysia, Myanmar, India.[4]
THAI Smile Flight Pass[5]
THAI Smile has a partnership with USA based Optiontown to run a prepaid flight subscription platform called Flight Pass, which enables customers to pre-purchase THAI Smile flights to one or more destinations at the best available price and decide when they want to travel at a later date.
Fleet
As of 31 May 2020, THAI Smile's fleet consists of the following aircraft:[6]
Aircraft | Config | In Service | Orders | Seating Class | Note | ||
---|---|---|---|---|---|---|---|
U | Y | Total | |||||
Airbus A320-200 | 320 | 6 | — | 12 | 156 | 168 | |
32S | 14 | — | 150 | 162 | |||
Total | 20 | — |
Sponsorship
Thai Smile Airways is currently an official sponsor of Thai Honda Ladkrabang and Ratchaburi Mitr Phol.,[7][8]
References
- "Thai Smile focuses on turning around unprofitable Thai Airways routes as new AOC is secured". Centre for Aviation (CAPA). 3 April 2014.
- "THAI to launch new budget airline". Bangkok Post. 20 May 2011. Retrieved 22 August 2011.
- "THAI sister airline launch set for 2012". Bangkok Post. 20 August 2011. Retrieved 22 August 2011.
- "Thai Smile Booking and Destinations". Thai Smile. Retrieved 1 May 2020.
- "Thai Smile Flight Pass". Thaismile.com. Retrieved 19 March 2020.
- Airbus Orders and Deliveries (XLS), accessed via "Orders & Deliveries". Airbus. 31 August 2017. Retrieved 4 October 2017.
- ""ไทยฮอนด้า" ทุ่ม 100 ล้าน ลุยไทยลีก ตั้งเป้าท็อป 10". Retrieved 29 January 2017.
- "สายการบินแรก!ราชบุรีจับมือไทยสมายล์". Retrieved 15 September 2017.