Nok Air

Nok Air (SET: NOK, Thai: นกแอร์, derived from nok (นก), the Thai word for bird) is a low-cost airline in Thailand operating mostly domestic services out of Bangkok's Don Mueang International Airport.[3] Thai Airways owns the second-largest stake in the airline.

Nok Air
นกแอร์
IATA ICAO Callsign
DD NOK NOK AIR
Founded10 February 2004 (2004-02-10)
Commenced operations23 July 2004
HubsDon Mueang International Airport
Secondary hubsChiang Mai International Airport[1]
Focus cities
Frequent-flyer program
  • Nok Fan Club
AllianceValue Alliance
Fleet size23
Destinations36
Parent companyNok Airlines Public Company Limited
Traded asSET: NOK
HeadquartersRajanakarn Building 17th Floor, 3 South Sathon Road, Yannawa, Sathorn, Bangkok, Thailand
Key peopleMr Wutthiphum Jurangkool (CEO, since June 14, 2019)
Revenue 12,312.93 million baht (2014)
Net income -471.66 million baht (2014)[2]
Total assets 6,569.00 million baht (2014)
Total equity 3,771.12 million baht (2014)
Websitewww.nokair.com

History

Nok Air was established in February 2004 under Sky Asia Co., Ltd. and started operations on 23 July 2004. As of March 2007, it had 130 employees and had reached around 1,400 employees by 2014.[3] Nok Air began its first international service on 31 May 2007, with daily flights to Bangalore, India, but suspended these flights later that year.[4]

Nok Air serves the largest number of domestic routes within Thailand, with 24 routes.[5]

Nok Air operates largely independently from Thai Airways, which has caused some friction between the two companies. To gain greater control of Nok Air, Thai Airways has tried to purchase the shares of other shareholders, notably Krung Thai Bank. Although Thai Airways and Krung Thai Bank are both state enterprises under the control of the finance ministry, Krung Thai Bank refused to sell its shares in Nok Air to Thai Airways. The purchase would have lifted Thai Airways' stake in Nok Air from 39 to 49%.[6] Evidence of Thai Airways declining interest in Nok Air came in May 2017, when Thai Airways shareholding was diluted to 21.57%[7] as a result of not taking up their entitlement of a new share offering. As a consequence Thai investor, Mr. Nuttapol Chulangkul became the airline's largest shareholder, owning 23.77% of the company.[8]

Due to the preparation process to be listed in the Stock Exchange of Thailand (SET), the company name had been changed to "Nok Airlines Company Limited" on 16 January 2006. Then, at its initial entry to Thailand's stock market, it was renamed "Nok Airlines Public Company Limited" (since 18 January 2013) with trading symbol "NOK".[9]

In late 2013, Nok Air announced a joint venture with Scoot Airlines (a low-cost subsidiary of Singapore Airlines) to form NokScoot, a low-cost regional airline based out of Don Mueang Airport in Bangkok.[10] The joint venture was shut down in 2020 as a result of the COVID-19 pandemic.

A new company slogan, "Smiling Across Asia" was unveiled in June 2016. It hints at Nok's strategy of becoming the dominant regional carrier.[11]

On December 22, 2017, Mr. Patee Sarasin, the first Nok Air CEO (between 2004-2017), resigned from company's board of directors.[12][13]

Turbulence in 2016

In February 2016, Nok Air cancelled numerous flights and issued several contradictory stories to explain the cancellations. On 14 February 2016, a work stoppage was caused by about 10 pilots, which was followed by the resignation of 17 pilots. On 25 February, several flight cancellations were announced, resulting in a loss of trust from the airline's customers.[14]

There are issues of dissension between Nok Air management and cockpit staff, charges of nepotism, and questions about pilot loyalty. In its 2015 financial report released on 26 February, the airline acknowledged that the turnover of cockpit staff had exceeded the normal rate, well beyond expectations. There are just under 200 pilots working at Nok Air, considered too few for the scale of its operations.[14]

The problem arose after Thailand tightened its aviation standards to comply with the European Aviation Safety Agency, disqualifying some pilots, Patee Sarasin, Nok Air CEO at that time, told local media. Thailand is under pressure to improve its aviation standards after US authorities downgraded the country's aviation safety rating in December 2015.[15]

To remedy its shortage of pilots, Nok may be permitted to boost the number of its foreign pilots beyond the 40 percent cap mandated by Thai law according to Transport Minister Arkhom Termpittayapaisith. The 40 percent pilot quota is set by the Civil Aviation Authority of Thailand (CAAT), which aims to encourage airlines to employ more Thais as pilots. Pilots, according to the Labour Ministry, are on the list of 39 jobs where Thai nationals are preferred, jobs ranging from barbers and secretaries to certain fields of engineering. Nok in February hired 32 new pilots, bringing their total to 212.[16]

On 30 July 2020, Nok Air filed for bankruptcy.[17]

Destinations

China
India
Japan
Thailand
Myanmar
Vietnam

Miscellaneous

Nok Air also offers ferry services to domestic island destinations as well as domestic and cross border coach services to Vientiane and Pakse in Laos in conjunction with other tour operators.[18]

Fleet

Nok Air Boeing 737-800, Phuket International Airport
Nok Air Boeing 737-800 at Don Mueang International Airport

As of June 2020, the Nok Air fleet consisted of the following aircraft, most are leased:[19]

Nok Air fleet
Aircraft In Service Orders Passengers Notes
Boeing 737-800 15 189
Boeing 737 MAX 8
7
TBA
Bombardier Dash 8 Q400 NextGen 8 86
Total 23 7

Major shareholders

Major Shareholders (as of 15 March 2019)[20]% of shares owned
Mr. Nuttapol Jurangkool24.33%
Mrs. Hathairatn Jurangkool22.15%
Mr. Thaveechat Jurangkool20.94%
Thai Airways International Public Company Limited15.94%
Dr. Tham Chirathivatt0.37%
Mr. Patee Sarasin0.37%
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See also

References

  1. "About Nok Air". Nok Airlines PLC. Retrieved 8 December 2015.
  2. "F/S & Highlight". Stock Exchange of Thailand. Retrieved 8 December 2015.
  3. "Directory: World Airlines". Flight International. 10 April 2007. p. 56.
  4. JHA, URVASHI (13 November 2007). "Nok Air too suspends flights to Bangalore". The Economic Times. Retrieved 31 May 2020.
  5. "Nok Air adds more small cities to plan". Bangkok Post. 29 March 2011.
  6. "KTB rebuffs Thai offer for Nok". Bangkok Post. 24 January 2011.
  7. "Airline Review - Nok Air". Destination Travel. 31 May 2017. Archived from the original on 2 November 2018. Retrieved 16 April 2018.
  8. "Major Shareholders". Nok Investor Relations. 5 March 2018.
  9. "NOK History". Nok Airlines PLC. Archived from the original on 8 December 2015. Retrieved 8 December 2015.
  10. "NokScoot plans 2H2014 launch with two 777s, targeting Thailand-Japan and other North Asian markets". CAPA - Centre for Aviation. Retrieved 31 May 2020.
  11. Kositchotethana, Boonsong (10 June 2016). "Nok Air to repair image with new slogan". Bangkok Post. Retrieved 10 June 2016.
  12. "พาที สารสิน' ลาออก! พ้นกรรมการ 'นกแอร์'". Thansettakij (in Thai). 22 December 2017. Retrieved 22 December 2017.
  13. ""พาที" ลุกจากกรรมการ ลาพ้นนกแอร์" (in Thai). นิตยสารโพซิชั่นนิ่ง. 22 December 2017. Retrieved 22 December 2017.
  14. Kositchotethana, Boonsong (29 February 2016). "Mending Nok Air's broken wings". Bangkok Post. Retrieved 29 February 2016.
  15. "Thai budget carrier Nok Air cancels flights over pilot strike". Yahoo News. Retrieved 15 February 2016.
  16. Mahitthirook, Amornrat (27 February 2016). "More foreign pilots for Nok Air". Bangkok Post.
  17. {Cite news|url=https://www.marketscreener.com/NOK-AIRLINES-15933273/news/Thai-court-accepts-budget-carrier-Nok-Airlines-petition-for-bankruptcy-protection-31022829/%7Ctitle=Thai court accepts budget carrier Nok Airlines' petition for bankruptcy protection|date=2020-07-30|access-date=2020-07-31}}
  18. "Nok Air routes". Nok Airlines PLC. Archived from the original on 8 December 2015. Retrieved 8 December 2015.
  19. Nok Air Fleet
  20. "NOK's Major Shareholders". Stock Exchange of Thailand. Retrieved 15 March 2019.
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