Sony SAB
Sony SAB (formerly SAB TV) stylised as SONY SAB is an Indian pay television channel owned by Sony Pictures Networks and specialising in comedy shows and soap operas. [2]
Sony Sab | |
---|---|
Launched | 23 April 2000 |
Owned by | Sony Pictures Networks |
Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
Audience share | 6,78,865 (July 2020, BARC India) |
Slogan | Khushiyon Wali Feeling[1] |
Country | India |
Language | Hindi |
Headquarters | Mumbai, Maharashtra |
Formerly called | Sab TV |
Sister channel(s) | Sony TV Sony Max Sony Max 2 Sony Liv Sony Six Sony Aath Sony BBC Earth Sony Pix Sony Ten Sony Wah Sony Pal Sony Yay Sony Marathi |
Availability | |
Satellite | |
Airtel digital TV | Channel 126 (SD) Channel 127 (HD) |
Big TV | Channel 210 (SD) |
Dish TV | Channel 107 (SD) Channel 106 (HD) |
Tata Sky | Channel 134 (SD) Channel 132 (HD) |
Sun Direct | Channel 320 (SD) |
Sky (UK & Ireland) | Channel 718 (SD) |
Videocon d2h | Channel 113 |
Dish Network (USA) | Channel 701 (HD/SD) |
OSN (Middle East & North Africa) | Channel 281 (SD) |
Starsat (Sub-Saharan Africa) | Channel 509 (SD) |
CANAL+ (Myanmar) | Channel 85 |
Parabole Maurice (Mauritius) | Channel 141 |
Parabole Madagascar (Madagascar) | Channel 141 |
Parabole Réunion (Réunion) | Channel 141 |
Dish Home (Nepal) | Channel 206 (SD) |
Cable | |
In Digital | Channel 105 (SD) |
Siti Cable (Kolkata) | Channel 116 (SD) Channel 26 (HD) |
GTPL | Channel 05 (SD) |
Virgin Media (UK) | Channel 807 (SD) |
Manthan Digital | Channel 507 (SD) |
Macau Cable TV (Macau) | Channel 522 (SD) |
Den Cable | Channel 107 |
First Media (Indonesia) | Channel 172 |
Asianet Digital TV (IND) | Channel 505 (SD) Channel 853 (HD) |
IPTV | |
now TV (Hong Kong) | Channel 774 |
Singtel TV (Singapore) | Channel 648 (SD) |
StarHub TV (Singapore) | Channel 163 (SD) Channel 164 (VOD) |
My.T (Mauritius) | Channel 38 |
Unifi TV (Malaysia) | Channel 311 (old) Channel 342 (new) |
Streaming media | |
TVPlayer | Watch live (UK only) |
Any Where | Watch live (UK only) |
SonyLIV | /e in Officail (India) |
History
Sony SAB was launched as SAB TV by the Sri Adhikari Brothers (thus the acronym) on 23 April 2000. At first it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel. In 2008, Sony Sab changed its appeal to being a Hindi-language generalist network.[6]
The high-definition feed of the channel was launched on 5 September 2016.[7]
Taarak Mehta Ka Ooltah Chashmah is its longest running and one of its flagship shows which has been on air since 2008.[8]
Programming
References
- Sony SAB launches brand campaign that signifies new tagline- Khushiyon Wali Feelings Retrieve on 11 July 2019
- "Will Sony SAB's rebranding efforts pay off? - The Financial Express". www.financialexpress.com. 29 July 2019.
- "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
- indiantelevision.com Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
- "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Retrieved 14 January 2018.
- Mohanty, Meera (30 August 2008). "SAB to reposition itself as family-oriented comedy channel". Retrieved 17 October 2018.
- "SAB HD to launch on 5 September". TelevisionPost.com. Archived from the original on 2 September 2016. Retrieved 24 July 2017.
- "Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning". Mumbai Mirror.