MOR Philippines

MOR (My Only Radio For Life!) is a national brand of FM radio stations operated by media conglomerate, ABS-CBN Corporation. MOR stations primarily plays contemporary MOR and OPM music, as well as radio drama and talk content (news content via TV Patrol Regional is also available on selected stations). MOR started in 2001 as the FM brand of ABS-CBN Regional, and operates 15 stations in the Philippines.

My Only Radio For Life!
TypeBroadcast radio network
Country
Philippines
AvailabilityRegional (before July 8, 2013)
National (since July 8, 2013)
FoundedJuly 14, 2001 (2001-07-14)
Slogan"ABS-CBN Star Radio Network, The Heart of the City" (1995-1997)
"ABS-CBN Radio, The Heart of the City" (1997-1999)
"ABS-CBN, For Life!"
"Heart of our Radio" (1999-2001)
"My Only Radio, For Life!" (2001-2020)
"My Only Radio Nationwide" (2015-2020)
"It's not just radio, it's MOR!" (2016)
"Isang Pamilya Tayo, For Life!" (2016-2017, used only in provincial stations)
"My Number One and Only Radio, For Life!" (2016-2020, used only in Manila)
"My Only Radio, M-O-R!" (2017-2020, used only in provincial stations as a Jingle)
"My Only Radio, MOR Philippines!" (2018-2020)
HeadquartersABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City
OwnerABS-CBN Corporation
DissolvedAugust 31, 2020 (2020-08-31)
Former names
Radio Romance (1989-1994)
Star Radio (1994-1997)
ABS-CBN Radio (1997-2001)
ProStar (1997-2001)
Callsign meaning
My Only Radio
Official website
mor.abs-cbn.com

History and background

MOR was launched on July 14, 2001 in Cagayan de Oro City. The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the ProStar network and ABS-CBN Radio prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM (101.9 MHz) as the network's flagship station and effectively made MOR a truly national brand.

In a press conference held at the ABS-CBN Compound on June 1, 2018, coinciding the Manila station's ratings leadership and its announcement of this year's Pinoy Music Awards set on July 21, the Manila Radio and Regional divisions have agreed to relaunch MOR as MOR Philippines. Under its relaunched brand, the network will connect Manila and its provincial stations with unified program brands and strong music choices; thus, the new tagline "One Vibe, One Sound."[1] The MOR Philippines relaunch will be by phases which began on August 11.

On June 1, 2019, MOR stations in Manila, Cebu, and Baguio expanded its video streaming platform as exclusive channels to cable TV subscription service Sky Cable in their respective cities.

Shutdown

On May 5, 2020, due to the cease and desist order issued by the National Telecommunications Commission, all MOR stations have suspended their broadcasting activities, together with all ABS-CBN, S+A, and Radyo Patrol stations across the country after its legislative franchise expired.[2]

On July 15, 2020, ABS-CBN announced the painful pronouncement to its employees that the company will go into retrenchment on August 31, laying-off much of its employees after its new franchise was denied by the House of Representatives. The following day in an episode of Failon Ngayon sa TeleRadyo, DJ Chacha, anchor of Dear MOR and formerly Heartbeats confirmed that MOR Philippines will fold on the said retrenchment date.[3][4]

The former logo of MOR as a regional radio network.
Logo used by MOR as a national network from July 2013 to January 2014.
Logo used by MOR as a national network from 2014 to 2017.
Logo of MOR in 2017 until July 23, 2018.

Network programming

Despite its unified branding, programming among stations remained to be handled separately between Manila and Regional stations. The network's Manila station is jointly managed by ABS-CBN's Manila Radio division, along with AM flagship station DZMM Radyo Patrol 630, and the Star Creatives group; MOR Regional's programming, meanwhile, is supplied under management of the company's Regional Network Group division.

MOR Philippines began its presence on August 11, 2018 with the launching of MOR Regional's weekend programs Dyis is It and MOR Presents, which began its Manila debut on the next day. Other adjustments are underway to unify MOR's branding across all its stations with plans to create more national programs for the network.

MOR Philippines also aired Pantawid ng Pag-ibig: At Home Together Concert on March 22, 2020. The concert was aimed to help the people who were in need because of the Enhanced Community Quarantine.

National brands
  • Dear MOR
  • For MORe Information
  • MOR Presents with David Bang
  • Dyis Is It

MOR Manila
  • MORning Pinas
  • Ready Get MORe: Level Up!
  • MOR Hits
  • Request Pa MORe!
  • DereCHAhan
  • SLR: Sex, Love and Relationships
  • MOR Favorites
  • MOR Pinoy Hits
  • MOR Soundtrip
  • MOR Presents with Kisses

MOR Regional
  • Byaheng KaMORekada (during Holy Week)
  • MOR Celebrity Chat (on occasional basis)
  • MORe sa Magdamag
  • Pasko Pa MORe! (seasonal from September to December)
  • Ready Set MORe!: Ang All-Hits Karera
  • MORe sa Umaga
  • MOR Balitaktakan (Cagayan de Oro)
  • MORe sa Tanghali
  • The Tita B Show (Cagayan de Oro)
  • MORe sa Hapon
  • TV Patrol Regional sa MOR
  • MORe sa Gabi Xpress
  • Dear MOR sa Gabi (Baguio, Laoag, Cagayan de Oro and Davao)
  • MORe sa Gabi
  • MOR Classics
  • MOR Confessions (Cebu)
  • MOR Lokal na Tukar (Davao)
  • MOR Christmas Eve and New Year's Eve specials
  • Tingog Bisaya (Cebu)
  • MOR Bedtime Stories (Cebu)
  • D’un Po Sa Jammin’ (Naga)
  • Pera o Bayong (Produced by ABS-CBN Regional, revival of Magandang Tanghali Bayan's segment)

MOR Programs Online
  • Hello KaMOReKada(broadcast at Facebook of regional MOR Stations every Saturday at 8pm)

MOR Stations
Branding Callsign Frequency Power (kW) Location
MOR 101.9 My Number One and Only Radio For Life! Manila DWRR-FM 101.9 MHz 22.5 kW Mega Manila
MOR 95.5 My Only Radio Ditoy Latta! Laoag DWEL-FM 95.5 MHz 5 kW Laoag
MOR 94.3 My Only Radio Araratan! Dagupan DWEC-FM 94.3 MHz 10 kW Dagupan
MOR 103.1 My Only Radio Dayta Ah! Baguio DZRR-FM 103.1 MHz 5 kW Baguio
MOR 91.3 My Only Radio For Life! Isabela DWBA-FM 91.3 MHz 5 kW Santiago, Isabela
MOR 99.7 My Only Radio For Life! Española DYEA-FM 99.7 MHz 5 kW Sofronio Española, Palawan
MOR 99.9 My Only Radio Sikat! Puerto Princesa DYCU-FM 99.9 MHz 5 kW Puerto Princesa, Palawan
MOR 93.5 My Only Radio Yan ang MORe! Naga DWAC-FM 93.5 MHz 10 kW Naga, Camarines Sur
MOR 93.9 My Only Radio Pirmi Na! Legazpi DWRD-FM 93.9 MHz 5 kW Legazpi, Albay
MOR 91.1 My Only Radio Abaw Pwerte! Iloilo DYMC-FM 91.1 MHz 10 kW Iloilo City
MOR 101.5 My Only Radio Sikat! Bacolod DYOO-FM 101.5 MHz 10 kW Bacolod
MOR 97.1 My Only Radio Lupig Sila! Cebu DYLS-FM 97.1 MHz 20 kW Metro Cebu
MOR 94.3 My Only Radio Sikat! Tacloban DYTC-FM 94.3 MHz 10 kW Tacloban
MOR 91.9 My Only Radio Chuy Kay' Bai! Cagayan de Oro DXEC-FM 91.9 MHz 10 kW Cagayan de Oro
MOR 101.1 My Only Radio OK Kaayo! Davao DXRR-FM 101.1 MHz 10 kW Metro Davao
MOR 92.7 My Only Radio For Life! General Santos DXBC-FM 92.7 MHz 10 kW General Santos
MOR 95.1 My Only Radio For Life! Cotabato DXPS-FM 95.1 MHz 10 kW Cotabato City
MOR 98.7 My Only Radio Nah Ese Vale! Zamboanga DXFH-FM 98.7 MHz 10 kW Zamboanga City

Note:

  • ^ 1. Relay from MOR 103.1 Baguio.
  • ^ 2. Inactive since 2017 due to location.

Theme Music

Prior to MOR's nationalization, its theme music was recorded entirely by various local artists in English.

On July 8, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists. The current version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla; and was adopted by all MOR stations. Portions of the jingle contain elements from DWRR-FM's first For Life jingle for its first verse with altered lyrics and the pre-2013 MOR jingle era. The jingle was used until August 7, 2016, in favor of a romance-themed version recorded by Bailey May and Ylona Garcia. The 2nd version was used extensively on the Manila station from the day after, while provincial stations only adopted it on an occasional basis, as the ABS-CBN Regional group received its own set of jingles produced by Dennis Ba-ang (popularly known on-air as David Bang from MOR Cagayan De Oro). The management, however, reverted its primary jingle to the original 2013 version by June 4, 2017; with the newer rendition being used only as an alternate until it was retired weeks later.

On July 21, 2018, with the upcoming relaunch as MOR Philippines, a new network jingle was introduced during its Pinoy Music Awards, combining the 2013 jingle with David Bang's MOR regional stingers. Its new jingle was launched at noon of September 24, 2018. Toni, Vice, and Daniel were reintroduced to sing the revamped jingle. Two sub-versions were recorded in the 2018 refresh. One version omits the "For Life" phrase used by the Manila station to allow usage for MOR Regional stations where its respective cities provide a distinct local slogan among stations.

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See also

References
  1. "MOR stations nationwide unite for stronger MOR Philippines". abscbnpr.com. abscbnpr.com. June 1, 2018. Retrieved June 3, 2018.
  2. "ABS-CBN goes off-air after NTC order". Rappler. 6 May 2020. Retrieved 5 May 2020.
  3. Baron, Gabriela (July 16, 2020). "Ces Drilon among ABS-CBN layoffs; MOR 101.9 signs off". Manila Bulletin. Retrieved August 8, 2020.
  4. "MOR, tuluyan nang magsasara; DJ Chacha, naiyak". ABS-CBN News. July 16, 2020. Retrieved August 8, 2020.
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