Bombo Radyo Philippines
Bombo Radyo Holdings, Inc. (d/b/a Bombo Radyo Philippines) is a Philippine radio network of the Florete Group of Companies, which also manages banking and pawnshop operations. Its main office and headquarters are located at Florete Bldg., 2406 Nobel corner Edison Streets, Barangay San Isidro, Makati City. It operates several stations across the country under the Bombo Radyo and Star FM brands through a conglomeration of three separate radio licensees: Newsounds Broadcasting Network, Inc. (NBN), People's Broadcasting Service, Inc. (PBS), and Consolidated Broadcasting System, Inc. (CBS).[1][2][3][4]
 | |
| Private (PSE: BRP) | |
| Industry | Radio Network |
| Founded | July 6, 1966 (54 years ago) |
| Founder | Don Marcelino Florete Sr. |
| Headquarters | Makati City, Philippines |
Key people | Dr Rogelio M. Florete (Chairman) Margaret Ruth C. Florete (President and CEO) Rogelio M. Florete, Jr. (EVP) Jose Jenil C. Demorito (AVP) |
| Revenue | ₱3.525 billion (FY 2016) |
| ₱3.525 billion (FY 2016) | |
| Owner | Bombo Radyo Holdings, Inc. |
| Parent | Florete Group of Companies |
| Subsidiaries | Consolidated Broadcasting System, Inc. (CBS) Newsounds Broadcasting Network, Inc. (NBN) People's Broadcasting Service, Inc. (PBS) |
| Website | Bombo Radyo |
As Bombo, the Spanish language name for a drum, serves as the name of the station, it is no surprise that a bass drum serves as the network logo. And the bass drum beats were used between breaks during newscasts.[5][6]
History
Its flagship station, Bombo Radyo Iloilo, based in Iloilo City was founded in July 6, 1966. Since the start of operations, the station's studios were located inside the Florete Building in Mapa Street, until they were relocated to the Bombo Radyo Broadcast Center alongside Luna Street in Lapaz District. The station has been enjoying the prestige honor of consistently being the number one radio station since its inception during the 1970s.
DYFM was then part of the Northern Broadcasting Corporation. Don Marcelino, the grand old man of Bombo Radyo, accepted a joint venture agreement with former Ilocos Sur Governor, Antonio D. Villanueva, enabling the station to begin its broadcasts.
From humble beginnings and starting with a small number of employees, the Florete Group then acquired the operations of NBC with ten stations and two affiliates in the whole archipelago. It also entered an management alliance together with Consolidated Broadcasting Systems, Newsounds Broadcasting Network and People's Broadcasting Service.
In 1976, Dr. Rogelio Florete, through the advice of his mother Doña Salome Florete, had started to helm the day-to-day operations of Bombo Radyo. In the same year, the network launched DYRF 99.5 FM (now known as Star FM Iloilo). From then on, the network continued to grow until they acquired DWXB 102.7 FM from Universal Broadcasting Network in 1987 and became 102.7 WSM The Gentle Wind (now known as Star FM Manila).
Radio Stations
Bombo Radyo
Bombo Radyo Philippines AM division, despite the absence of a single radio station in the capital city of Manila (but maintaining a Newscenter In Makati), is consistently strong in ratings particularly in the Visayas and Mindanao regions.
Most of Bombo Radyo AM stations are assigned to licensee People's Broadcasting Service. Stations in the Ilocos Region (except Dagupan) and Cagayan Valley Region, as well as stations in Naga, Tacloban, and Cagayan de Oro are assigned to Newsounds Broadcasting Network.[7]
| Branding | Call-Sign | Frequency | Power (kW) | Location |
|---|---|---|---|---|
| Bombo Radyo Iloilo | DYFM-AM | 837 kHz | 10 kW | Iloilo |
| Bombo Radyo Baguio | DZWX-AM | 1035 kHz | 10 kW | Baguio |
| Bombo Radyo Dagupan | DZWN-AM | 1125 kHz | 10 kW | Dagupan |
| Bombo Radyo Laoag | DZVR-AM | 711 kHz | 5 kW | Laoag |
| Bombo Radyo Vigan | DZVV-AM | 603 kHz | 5 kW | Vigan |
| Bombo Radyo La Union | DZSO-AM | 720 kHz | 5 kW | San Fernando, La Union |
| Bombo Radyo Cauayan | DZNC-AM | 801 kHz | 10 kW | Cauayan |
| Bombo Radyo Tuguegarao | DZGR-AM | 891 kHz | 10 kW | Tuguegarao |
| Bombo Radyo Naga | DZNG-AM | 1044 kHz | 10 kW | Naga |
| Bombo Radyo Legazpi | DZLG-AM | 927 kHz | 5 kW | Legazpi |
| Bombo Radyo Kalibo | DYIN-AM | 1107 kHz | 5 kW | Kalibo, Aklan |
| Bombo Radyo Roxas | DYOW-AM | 900 kHz | 5 kW | Roxas |
| Bombo Radyo Bacolod | DYWB-AM | 630 kHz | 10 kW | Bacolod |
| Bombo Radyo Cebu | DYMF-AM | 963 kHz | 10 kW | Cebu |
| Bombo Radyo Tacloban | DYTX-FM | 95.1 MHz | 10 kW | Tacloban |
| Bombo Radyo Butuan | DXBR-AM | 981 kHz | 10 kW | Butuan |
| Bombo Radyo Cagayan de Oro | DXIF-AM | 729 kHz | 10 kW | Cagayan de Oro |
| Bombo Radyo Davao | DXMF-AM | 576 kHz | 10 kW | Davao |
| Bombo Radyo General Santos | DXES-AM | 801 kHz | 5 kW | General Santos |
| Bombo Radyo Koronadal | DXMC-AM | 1026 kHz | 5 kW | Koronadal |
Star FM
| Type | Broadcast FM radio network |
|---|---|
| Country | |
| Availability | National |
| Founded | 1994 |
| Slogan | It's All For You |
| Owner | Bombo Radyo Philippines |
| Parent | Bombo Radyo Holdings, Inc. |
Official website | star |
Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks as well as from large radio networks (MBC's Love Radio and Yes The Best; RMN's iFM; and BMMC's Brigada News FM), is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 17 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections or when severe weather (such as typhoons) or disasters strike an affected area.
Like its AM counterparts, most of Star FM stations are licensed to People's Broadcasting Service, with stations in the Visayas and Mindanao area (excluding Iloilo, Cebu, and Davao) are under licensee Consolidated Broadcasting System.
| Branding | Call-Sign | Frequency | Power (kW) | Location |
|---|---|---|---|---|
| 102.7 Star FM Manila | DWSM-FM | 102.7 MHz | 25 kW | Metro Manila |
| 89.5 Star FM Baguio | DWIM-FM | 89.5 MHz | 5 kW | Baguio |
| 100.7 Star FM Dagupan | DWHY-FM | 100.7 MHz | 10 kW | Dagupan |
| 103.7 Star FM Roxas | DYRX-FM | 103.7 MHz | 5 kW | Roxas |
| 99.5 Star FM Iloilo | DYRF-FM | 99.5 MHz | 10 kW | Iloilo |
| 95.9 Star FM Bacolod | DYIF-FM | 95.9 MHz | 10 kW | Bacolod |
| 95.5 Star FM Cebu | DYMX-FM | 95.5 MHz | 25 kW | Cebu |
| 93.7 Star FM Cotabato | DXFD-FM | 93.7 MHz | 5 kW | Cotabato |
| 93.3 Star FM Dipolog | DXFB-FM | 93.3 MHz | 5 kW | Dipolog |
| 93.9 Star FM Zamboanga | DXCB-FM | 93.9 MHz | 10 kW | Zamboanga |
| 96.3 Star FM Davao | DXFX-FM | 96.3 MHz | 10 kW | Davao |
