DWSM
DWSM (102.7 FM) - broadcasting as 102.7 Star FM - is a round-the-clock commercial FM radio station owned and operated by People's Broadcasting Service, Inc. and owned by Bombo Radyo Philippines. The station's studio, offices and transmitter are located at the Unit D, 18th floor, Strata 2000 Building, F. Ortigas Jr. Avenue, Ortigas Center, Pasig City. It also maintain its news studios at Florete Bldg., 2406 Nobel corner Edison Streets, Makati City for its flagship national newscast Bombo Network News. DWSM serves as the flagship station of the Star FM Network and the sole radio property of Bombo Radyo in Metro Manila. It operates 24 hours a day ssign-off on Sunday at 12:00 Midnight to sign-on at 4:00 AM except Holy Week of each year sign-off at 3:00 PM on Good Friday to Black Saturday and resumes operations at 4:00 AM on Easter Sunday.
 | |
| City | Pasig City |
|---|---|
| Broadcast area | Mega Manila, and surrounding areas |
| Frequency | 102.7 MHz |
| Branding | 102.7 Star FM |
| Slogan | It's All For You Like Mo, Share Mo! (Like It, Share It!) Mega Manila's Best Music Station |
| Programming | |
| Format | Contemporary MOR, OPM, News |
| Affiliations | Star FM Network |
| Ownership | |
| Owner | Bombo Radyo Holdings, Inc. (People's Broadcasting Service, Inc.) |
| History | |
| First air date | 1978 as (DWXB 102.7) 1987 as (102.7 WSM The Gentle Wind) 1994 as (102.7 Star FM) |
| Former call signs | DWXB (1978-1987) |
| Call sign meaning | Star FM Manila |
| Technical information | |
| Class | C, D, E |
| Power | 25,000 watts |
| ERP | 60,000 watts |
| Links | |
| Webcast | Listen Live |
| Website | Star FM Manila |
As of Q3 2018, 102.7 Star FM is the 6th most-listened FM radio station in Metro Manila, based on a survey commissioned by Kantar Media Philippines and Kapisanan ng mga Brodkaster ng Pilipinas.
History
WXB 102 (1978–1987)
102.7 Star FM started out as WXB 102, playing the New Wave genre. It was instrumental to inspired many rock artists such as The Dawn, Identity Crisis, and Violent Playground. It briefly competed with another New Wave station, Power 105 BM FM (now known as Q105). With its signal of 25 kilowatts, it acquired a cult following. The station signed off on April 30, 1987 when the Corazon C. Aquino-led government began sequestering the properties owned by her predecessor Ferdinand Marcos and his cronies. The studio of WXB 102 was sequestered. The successor of WXB 102, NU 107, owned by the Progressive Broadcasting Corporation, began broadcasting on October 31, 1987 until its demise in November 2010.
102.7 WSM The Gentle Wind (1987–1994)
Bombo Radyo Philippines acquired the frequency, along with the callsign and rebranded it as 102.7 WSM The Gentle Wind with the callsign as DWSM, with a greatly increased transmitter power – twenty-five times than what the former WXB-FM had before. At that time, their studios and transmitter were located at the Philippine Communications Center (PHILCOMCEN) building (now demolished in 2015) in Pasig City. At the same time, the station started programming with an easy listening format. It would compete with rival stations from May 1987 onwards. The Gentle Wind brand would continue up to March 30, 1994, when Bombo Radyo rebranded it, along with its provincial stations with other brands, as Star FM.
102.7 Star FM (1994–present)
Bombo Radyo Network rebranded the station as 102.7 Star FM on April 22, 1994, using the English medium and it changed its language of medium to Filipino at the dawn of the new millennium when the Masa format started. The new format played OPM songs, along with foreign songs and news every Monday to Saturday (also Sundays, when breaking news or developing story warrants) at 7:00-7:30 am, 12:00 noon-12:30 pm, and 6:00-6:30 pm, and they also provide news updates on a regular basis throughout the day and The Holy Rosary simultaneously from 31 Bombo Radyo and Star FM Stations in 24 key cities nationwide since April 5, 2010 operates from Monday to Sunday at 9:00-9:30 pm. Before Its All For You In The Evening on 11 Star FM Manila and Provincial Stations. The station started the "masa" trend in FM stations. On February 24, 2013, Star FM relocated the studios from the EGI Building in Taft, Pasay City to its current home in Strata 2000 in Pasig City in line with the modern broadcast standards.
On March 31, 2020, 102.7 Star FM limited its broadcasting operations to from 04:00 am to 12:00 midnight daily due to COVID-19 quarantine in Metro Manila, similar to the provincial Star FM stations until further notice to prevent widespread of the disease.
From April 1 to May 6, 2020, 102.7 Star FM limited its broadcasting operations from 5:00am to 9:30pm daily to give way for the Holy Rosary, followed by Oratio Imperata and the sign-off sequence from 9:00-9:30pm. The daily operations ended on Wednesday as the station returned to its 24/7 broadcast. But after the couple of days, the station returns to sign off by 12 midnight due to technical problems and limitation of total lockdown due to Modifed Enhanced Community Quarantine.
Stations
- Further information: Star FM Network
