DWLL
DWLL (94.7 FM), broadcasting as Mellow 947 (also known as All Hits Mellow 947), is a 24-hour music FM radio station owned by FBS Radio Network. The station's studio and transmitter are located at Paragon Plaza, EDSA, Mandaluyong City. (Recently reduced its operating hours, signing on at 5:40 am, and signing-off at 12 midnight, due to Modified Enhanced Community Quarantine in some areas under place lockdown for COVID-19 are extended on August 18.)
 | |
| City | Mandaluyong City |
|---|---|
| Broadcast area | Mega Manila and surrounding areas |
| Frequency | 94.7 MHz |
| Branding | Mellow 947 |
| Slogan | Sounds Good All Hits 24/7 |
| Programming | |
| Language(s) | English |
| Format | Adult Top 40, OPM |
| Ownership | |
| Owner | FBS Radio Network |
| Sister stations | DWBL 1242, DWSS 1494 |
| History | |
| First air date | February 23, 1973 |
| Call sign meaning | Luis & Leonida Vera (original owners) |
| Technical information | |
| Power | 25,000 watts |
| ERP | 72,620 watts |
| Links | |
| Webcast | Listen live (via TuneIn) |
| Website | www |
History
1973–2006: As Mellow Touch 94.7
The station began its broadcast in 1973 (when the Philippines was under Martial Law) as WLL 94.7 or Mellow Touch 94.7, one of the pioneer FM stations that did not have live announcers and music DJs in their programming. Former DWBL disc jockey Butch Gonzales provided pre-recorded voiceovers to bridge segues between songs, also serving the purpose of an occasional time-check, usually at the "Top" and "Bottom" of certain hours of each day. Gonzales' voice also became the Mellow Touch's signature voice, as he softly reminded the loyal listeners of tunes for "a bike ride along the boulevard", every hour as the station ID and jingle plays. The sound of his voice instantly translates to soft sentimental music that was clearly associated with the mellow music of this FM station at the time.[1][2]
Mellow Touch's predominantly easy listening format continued, gradually increasing pace and energy with the restoration of democratic rule in 1986, until just over 5 years ago, it started to accommodate on-air jocks and began to play largely pop alternative songs in-between the standard love songs. At that time, their studios were at the now-demolished PHILCOMCEN building in Pasig City.
2006–present: As Mellow 947
In mid-2006, to emphasize this shift in programming, it changed their brand to Mellow 947 ("ninety-four-seven") and shifted its format to Adult-oriented Top 40. Its programs now generally aim to bring out the mellow side of pop-alternative and light rock music fans.[1]
In the beginning of 2019, the 90s was integrated to its regular playlist, hence expanding its Adult Top 40 format. Along with reorganization of its programs, the station adopted another slogan All Hits as it now focuses more on music. In July 6, 2019, the station launched an all-weekend show entitled Straight from the Heart, which airs easy listening music from the 70s, 80s & 90s, resembling that of the format during the Mellow Touch era.
References
- "Mellow 94.7 Is Taking Radio To A New Level". Orange Magazine. November 6, 2017. Retrieved September 7, 2018.
- "Sounds good". Manila Bulletin. November 3, 2017. Retrieved October 4, 2018.