DYLS-FM

DYLS (97.1 FM), branded as MOR 97.1, was a 24-hour commercial FM radio station owned and operated by ABS-CBN Corporation The station's studio is located at the ABS-CBN Broadcasting Complex, North Road, Jagobiao, Mandaue City. Its transmitter is located at Babag 2, Brgy. Busay Hills, Cebu City. It operates 24/7, but continues to sign-off during the Paschal Triduum of the annual Holy Week, starting at midnight of Maundy Thursday until 12:00 NN of Black Saturday. As of this moment, MOR Cebu is currently off-the-air, due to a cease and desist order issued by the National Telecommunications Commission, ordering MOR 97.1 Cebu, ABS-CBN TV-3 Cebu, DYAB 1512, and other ABS-CBN radio and TV stations nationwide — including the flagship station ABS-CBN Channel 2 in Manila — to cease broadcast, which happened on the same day, at 7:52 pm.

Not to be confused with Barangay LS 97.1 Manila, a radio station owned by RGMA, a subsidiary of GMA Network (company).
DYLS-FM (MOR Cebu)
CityMandaue City (primary)
Cebu City (transmitter)
Broadcast areaCentral Visayas
Frequency97.1 MHz
SKYcable (Metro Manila & such parts of Luzon) Channel 240
BrandingMOR 97.1
SloganLupig Sila!
OK Kaayo!
Programming
FormatContemporary MOR, OPM, Drama, Talk, News
AffiliationsMOR Philippines
Ownership
OwnerABS-CBN Corporation
Sister stationsDYAB Radyo Patrol 1512 Cebu
ABS-CBN TV-3 Cebu
S+A TV-23 Cebu
History
First air dateJanuary 20, 1992 (1992-01-20)
Last air dateMay 5, 2020 (legislative franchise lapsed)
Call sign meaningMOR Philippines - Cebu
Technical information
ClassA/B/C/D/E
Power22,000 watts
ERP48,870 watts
Links
WebsiteMOR Cebu Live Streaming
The former logo from 2014 to 2017.

History

LS 97.1 (1992-1994)

DYLS-FM started commercial radio operations on January 20, 1992 as LS 97.1 The Great Romance which has a full-fledged originating station in Cebu City in the Region 7 Central Visayas. At that time, their studio and transmitter were located along P. del Rosario cor. Leon Kilat st., Cebu City. At the same time, it playing all easy-listening love songs (similar to 101.9 Radio Romance in Manila).

Star Radio 97.1 (1994-1997)

On October 1, 1994, the station was reformatted to Star Radio 97.1 one year after the opening of DXEC-FM 91.9 in Cagayan de Oro (as Star Radio 91.9 Cagayan de Oro), which was the first provincial FM station in Northern Mindanao to use the Star Radio branding at that time. Its format with a mainstream Pop music and OPM hits. Meanwhile, the Star Radio was later expanded by spreading into Key Cities in 1995 in Naga, Legaspi, Bacolod, Iloilo, Tacloban, Iligan (now defunct), Davao (from a relay (satellite) station of the said Manila-based flagship counterpart), General Santos & Zamboanga.

ABS-CBN Radio LS97/LS 97.1 For Life! (1997-2001)

On March 1, 1997, under the formation of Regional Network Group (RNG), the station was rebranded to ABS-CBN Radio LS97 with the tagline was "Lupig Sila!" and "For Life!" (which later adapted by the aforementioned flagship counterpart a year later). A few months later, a RRC-PSRC Survey shows 97.1 spotted the market so that they can make it to top 1 in the city. As the radio survey thought last March 15–24, 1997, ABS-CBN Radio LS97 is the dominant Number 1 Radio station against other radio stations in Metro Cebu- including DWAC 93.5 in Naga, DWRD 93.9 in Legaspi, DXEC 91.9 in Cagayan de Oro and DYOO 101.5 in Bacolod; ranked as No. 1, respectively- into the top FM stations of ABS-CBN Radio Nationwide. On February 8, 1999, it was later changed its name to ABS-CBN LS 97.1 For Life!, but the "Lupig Sila" tagline was retained.

MOR 97.1 (2001-present)

On July 14, 2001, as part of a rebrand ABS-CBN's provincial-based RNG FM stations coinciding with the DXEC Cagayan de Oro's celebrates 8th Anniversary, ABS-CBN LS 97.1 was rebranded as MOR 97.1 Lupig Sila! For Life!. It carried a mass-based and OPM format, which is playing hits from the 90s up to present. According to Nielsen and Kantar Media Survey, MOR 97.1 Cebu is the Number 1 Radio Station in Metro Cebu for the last quarter of 2011. On July 8, 2013, MOR 97.1 Cebu together with its other sister stations nationwide changed its logo into its current logo when 101.9 Manila (also the latter's flagship counterpart) was reformatted and rebranded as MOR 101.9 For Life!.

On September 1, 2014, they changed again their programs' name synchronous with other regional MOR stations. By the same year, MOR 97.1 Cebu launching its new radio drama anthology to be aired over the FM radio (which later adapted by the amplitude modulation (AM) drama's format) as popularized by the localized versions of MOR's top-rating programs Dear MOR with Idol Turagsoy and DJ Chixie and MORe Sa Umaga K2K with DJ Kulas ni Duh and DJ Kimyat. On July 30, 2016, MOR 97.1 Cebu Celebrates its 20th Anniversary with a tagline, "#20MakaHAPPY" as part of MOR's 20th Anniversary Party will be held there at the Estaca Bay Resort, Compostela, Cebu. At the same year, MOR 97.1 Cebu is considered to being the Official Number 1 Radio station in Metro Cebu based on Kantar Media Surveys with the audience share of 27.20% during the 1st Quarter of FY 2016.

On June 1, 2017, TV Patrol Central Visayas began airing on the said radio station besides airing on sister station DYAB Radyo Patrol 1512 in the city, becoming the first regional edition of TV Patrol to simulcast between the MOR and the said sister AM counterpart (prior to this, since most of the MOR stations they're have already a simulcast of the said localized versions of the flagship early evening (primetime) newscast as in case of some of these areas without a mentioned-above's sister counterpart - others than Cebu, Davao and Palawan).

On July 23, 2018, MOR 97.1 Cebu changed its logo to make for its relaunch as MOR Philippines. On June 1, 2019, MOR 101.9 Manila, MOR 103.1 Baguio & MOR 97.1 Cebu live streaming is seen on Sky Cable (in Metro Manila (including CAMANAVA), Rizal, Cavite, Laguna, Bulacan, and Lipa, Batangas) on Channel 239 (video streaming) replacing Sony Channel, also seen on Channel 240 (MOR Cebu audio streaming) & Channel 241 (MOR Baguio audio streaming).

Notable programming

Current programming

Broadcast areas

Market audience of MOR 97.1 Cebu

MOR Philippines stations

MOR is also broadcast to 15 provincial stations in the Philippines.

Further information: ABS-CBN FM radio networks
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See also

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