KQFC

KQFC (97.9 MHz "Magic 97.9") is a commercial FM radio station in Boise, Idaho. It airs a soft adult contemporary radio format and is owned by Cumulus Media. Studios and offices are on West Bannock Street in Boise.[1] The transmitter is off North Bogus Basin Road, amid other TV and FM towers, north of Boise.[2]

KQFC
CityBoise, Idaho
Broadcast areaBoise metropolitan area
Frequency97.9 MHz
BrandingMagic 97.9fm
SloganThe Magic is in the Music
Programming
FormatSoft AC
Ownership
OwnerCumulus Media
(Radio License Holding CBC, LLC)
Sister stationsKBOI, KIZN, KKGL, KTIK, KTIK-FM
History
First air dateNovember 1, 1960 (as KBOI-FM)
Former call signsKBOI-FM (1960–1985)
Technical information
Facility ID51217
ClassC
ERP48,000 watts
HAAT828 meters (2,717 ft)
Links
WebcastListen live
WebsiteMagic979Boise.com

History

From 1960 until 1985, 97.9 held the call sign KBOI-FM.[3] To this day, it remains a sister station to AM 670 KBOI. KBOI-TV 2 was also co-owned with KBOI-AM-FM, although the TV station today is owned by the Sinclair Broadcast Group. In its early years, KBOI-FM mostly simulcast the full service, middle of the road format on AM 670, consisting of popular music, news and sports.

Cory Mikhals and Debi McCallister, longtime radio veterans, arrived in Boise in August 2002 from the Monterey, California, radio market. They hosted morning drive time. Other announcers include Spencer Burke (middays), Tommy Collins (PM drive), Scott Cruize (evenings), and Ron O'Brian (weekends).

In October 2011, Cumulus took over the ownership of Citadel's Boise operations, placing KQFC under the same ownership as 92.3 KIZN, one of its country music rivals. The change in ownership meant cuts in KQFC's air staff, as McCallister and Burke were let go from their contracts as part of a reduction in workforce throughout the company. It was also speculated that with Cumulus having two Country outlets in Boise, either KIZN or KQFC will be poised for a possible format flip in the future.[4]

On May 24, 2013, KQFC was renamed Nash FM 97.9, using Cumulus' national branding for many of its country stations. In February 2014, the nationally syndicated America's Morning Show replaced the local Q Waking Crew with Cory Mikhals after more than 10 years. Mikhals was relocated to co-owned 92.3 KIZN.

On April 3, 2017, KQFC dropped the Nash FM branding and flipped to a classic country format as 97.9 KQFC.[5] Steve Shannon became the morning DJ after hosting afternoons on sister station KIZN on April 3, 2017.[6]

On October 11, 2019, KQFC dropped its longtime country format and began simulcasting KIZN. Three days later, KQFC flipped to soft adult contemporary as Magic 97.9.[7]

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References
  1. Magic979Boise.com/station-information
  2. Radio-Locator.com/KQFC
  3. Staff, FCC Internet Services. "Call Sign History". licensing.fcc.gov.
  4. "Change is in the airwaves at radio stations 96.9 The Eagle and KQFC 97.9" from Idaho Statesman (November 17, 2011)
  5. "KQFC Boise Drops Nash And Goes Classic Country". RadioInsight. 2017-04-03. Retrieved 2019-10-15.
  6. https://www.allaccess.com/net-news/archive/story/164384/kqfc-boise-sheds-nash-branding-shuffles-air-staff
  7. "KQFC Boise Flips To Soft AC Magic 97.9". RadioInsight. 2019-10-14. Retrieved 2019-10-15.

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