KWYD

KWYD (101.1 FM) is a radio station broadcasting a Rhythmic Top 40 leaning Top 40 (CHR) format. Licensed to Parma, Idaho, United States, the station is currently owned by Impact Radio Group.[1]

KWYD
CityParma, Idaho
Broadcast areaBoise, Idaho
Frequency101.1 MHz
BrandingWild 101
SloganIdaho's Party Station All The Hits
Programming
FormatRhythmic Top 40 leaning Top 40 (CHR)
Ownership
OwnerImpact Radio Group
(Iliad Media Boise, LLC d/b/a Impact Radio Group)
Sister stationsKKOO, KQBL, KSRV-FM, KZMG
History
First air date1990 (1990) (as KMCL in McCall)
Former call signsMcCall:
KMCL (1989–2007)
KMXM (2007–2008)
Call sign meaningWYlD = Play On The Word Wild
Technical information
Facility ID7377
ClassC0
ERP100,000 watts
HAAT305 meters (1001 feet)
Transmitter coordinates44°45′54″N 116°11′54″W
Links
WebcastListen Live
Websitewild101fm.com

History

The station was assigned the call sign KMCL on September 26, 1989, and on December 7, 2007 became adult contemporary KMXM.[2]

The station was sold in early 2008 to Impact Radio Group, and later moved the station into the Boise radio market on October 31, 2008. It flipped the format to rhythmic contemporary, along with picking up the call letters KWYD. It also increased its power to 100,000 watts, giving the station better coverage in the area. KWYD is also Idaho's first ever Rhythmic-formatted station.

According to PD Mickey Fuentes in an interview for the Idaho Statesman, "This radio station is here because we saw a need for it in the market." He went on to say that "We looked around and said, 'Where's the opportunity here?'" Fuentes later added "All we're doing is trying to reflect the audience," and cites that the station received over 160,000 to 170,000 text messages per month for music requests and contests since its debut.[3]

The KWYD-FM call sign was once used by a Colorado Springs, Colorado area radio station that had a Christian talk/music format in the 1970s and 1980s. The station was sold in 1989 and the format and call letters were changed. Today it is known as KRDO-FM and broadcasts a news-talk format.

References
  1. "KWYD Facility Record". United States Federal Communications Commission, audio division.
  2. "KWYD Call Sign History". United States Federal Communications Commission, audio division.
  3. "'Rhythmic' radio looks for the groove in the Valley" from The Idaho Statesman (February 5, 2009)
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