WARM-FM

WARM-FM (103.3 FM, "Warm 103.3") is a commercial radio station licensed to serve York, Pennsylvania. It is owned and operated by Cumulus Media through licensee Radio License Holding SRC LLC and airs an adult contemporary format, using the slogan "Today's Hits and Yesterday's Favorites". WARM-FM's studios and offices are located on Susquehanna Plaza Drive off US Route 30 in York, halfway between downtown York and Lancaster.[1] The transmitter is nearby off Brummer Lane.[2]

WARM-FM
CityYork, Pennsylvania
Broadcast areaLancaster–Gettysburg, Pennsylvania
Frequency103.3 MHz
BrandingWarm 103.3
SloganToday's Hits and Yesterday's Favorites
Programming
FormatAdult contemporary
Ownership
OwnerCumulus Media Inc.
(Radio License Holding SRC LLC)
Sister stationsWGLD, WIOV-FM, WNNK-FM. WQXA-FM, WSBA, WSOX, WWKL, WZCY-FM
History
First air dateSeptember 1, 1962 (as WSBA-FM)
Former call signsWSBA-FM (1962-1988)
Call sign meaningWARM 103.3 branding
Technical information
Facility ID73980
ClassB
ERP6,400 watts
HAAT398 meters (1,306 ft)
Transmitter coordinates40°01′38.3″N 76°35′58.8″W
Links
WebcastListen Live
Websitewww.warm1033.com

History

Easy listening WSBA-FM

On September 1, 1962, the station first signed on as WSBA-FM.[3] It was owned by the Susquehanna Radio Corporation, who also held WSBA (910 AM) and WSBA-TV (Channel 43, now WPMT) in the York media market. Susquehanna, headquartered in York, eventually owned more than 40 stations in Pennsylvania and other parts of the country.

At first, WSBA-FM simulcast its AM counterpart. But a short time later, WSBA-FM switched to a beautiful music format of soft instrumentals with limited talking and commercials. The station remained easy listening for the next two decades, competing with WGAL-FM (101.3 FM), a station licensed to serve Lancaster. But by the 1980s, the easy listening format started to age. WSBA-FM added more vocals, and in the mid-1980s, switched to a soft adult contemporary sound.

Move to adult contemporary

In 1988, the WARM-FM call sign was moved to the station, having previously been used by a Susquehanna-owned station in Atlanta called "Warm 99", now WWWQ. (There is another station holding the WARM call letters at 590 AM in Scranton, also owned previously by Susquehanna and today by Cumulus.) WARM-FM has always broadcast some type of adult contemporary (AC) music format from the time of its inception and was repeatedly ranked at the number one spot in the York radio market into the early 2000s, with significant listening also in the adjacent Lancaster and Harrisburg radio markets.

However, following the trends of other AC stations in the country, the station "freshened up" its playlist in the mid-2000s and discarded all but a handful of pre-1980 titles, focusing more heavily on current and recent pop hits. The station began leaning slightly in a hot AC direction, although still positioned as a mainstream AC, as it continued to play a considerable percentage of soft hits from the 1980s and 1990s. In 2006, Susquehanna Radio's stations, including WARM-FM, were sold to Cumulus Media, one of the biggest owners of radio stations in the US.[4][5]

Switch to Wink 103

On September 8, 2011, WARM-FM officially changed its branding to "Wink 103". This is similar to co-owned WNNK-FM (104.1 FM), often the number one station in nearby Harrisburg, which has been known as "Wink 104" for many years.[6] As Wink 103, WARM-FM straddled the line between AC and hot AC. It dropped the Wink identification on December 26, 2012, returning to the "Warm 103.3" branding.[7]

Syndicated programming on WARM-FM includes The John Tesh Radio Show on weeknights, both the 1980s and 1990s versions of Backtrax USA on Saturday nights, and Your Weekend with Jim Brickman Sunday mornings.

Christmas music

On November 23, 2012, WARM-FM began playing all Christmas music. On December 26, 2012, after the Christmas season, the station returned to its adult contemporary format.[7] Each year it has followed the same pattern of going All-Christmas in early to mid-November and returning to its AC format on December 26. While the FM station plays holiday tunes, the website also offers what it calls its "Scrooge Stream" playing the usual format.

Signal note

WARM-FM is short-spaced to WPRB (licensed to serve Princeton, New Jersey) as they operate on the same channel and the cities they are licensed to serve are only 112 miles apart.[8] The minimum distance between two Class B stations operating on the same channel according to current FCC rules is 150 miles.[9]

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References
  1. "Warm 103.3 Station Information". warm1033.com. Retrieved 2017-11-26.
  2. "Predicted Coverage Area for WARM 103.3 FM, York, PA". radiolocator.com. Retrieved 2017-11-26.
  3. Broadcasting Yearbook 1964 page B-138
  4. "Cumulus Media, Inc., and Investor Group to Acquire Susquehanna Radio". Business Wire. Atlanta. 2005-10-31. Retrieved 2017-07-24.
  5. "Cumulus Media closes $1.2B acquisition of Susquehanna Radio". MarketWatch. San Francisco. 2006-05-05. Retrieved 2017-07-24.
  6. Venta, Lance (2011-09-07). "Double the Winks in Central Pennsylvania". RadioInsight. RadioBB Networks. Retrieved 2019-02-09.
  7. Venta, Lance (2012-12-26). "2012 Christmas Format Change Rundown". RadioInsight. RadioBB Networks. Retrieved 2019-02-09.
  8. "How Far is it Between Princeton, NJ, United States and York, PA, United States". Free Map Tools. Retrieved 2017-08-07.
  9. "Minimum distance separation between stations. 47 CFR § 73.207 (b)(1)" (PDF). Retrieved 2017-11-26.
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