KRVB

KRVB is a commercial radio station located in Boise, Idaho, broadcasting to the Boise, Idaho area on 94.9 FM. KRVB airs an adult album alternative music format branded as "The River" (a reference to Boise and nearby Snake Rivers).

KRVB
CityNampa, Idaho
Broadcast areaBoise metropolitan area
Frequency94.9 MHz (HD Radio)
Branding94.9 The River
SloganMusic First
Programming
FormatFM/HD1: Adult Album Alternative (AAA)
HD2: Active rock (KQXR simulcast)
Ownership
OwnerLotus Communications
(Lotus Boise Corp.)
Sister stationsKJOT, KQXR, KTHI
History
First air dateJanuary 10, 1975 (as KFXD-FM)
Former call signsKFXD-FM (1975-1998)
KFXJ (1998-2000)
Call sign meaningK RiVer Boise
Technical information
Facility ID17397
ClassC
ERP49,000 watts
HAAT821 meters
Links
WebcastListen live
Websiteriverinteractive.com

History

94.9 was launched as KFXD-FM in 1975. Branded as “KF95” it was a Top 40 station until moving in an Adult Contemporary direction as “The Legend, KF95” in 1993. After rebranding as “Mix 95” in the mid 1990s, it changed to Adult Alternative, while restoring the “KF95” identity, positioned as “The Music Difference.” The call letters were changed to KFXJ in 1998, as it was no longer co-owned with the AM; KFXD. In 2000, the station rebranded as “94.9 The River” with new call letters KRVB.

Journal Communications and the E. W. Scripps Company announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E. W. Scripps Company name that will own the two companies' broadcast properties, including KRVB. The transaction is slated to be completed in 2015, pending shareholder and regulatory approvals.[1]

In January 2018, Scripps announced that it would sell all of its radio stations.[2] In August 2018, Lotus Communications announced that it would acquire Scripps' Boise & Tucson clusters for $8 million.[3] The sale was completed on December 12.[4]

References
  1. "E.W. Scripps, Journal Merging Broadcast Ops". TVNewsCheck. July 30, 2014. Retrieved July 31, 2014.
  2. "Scripps To Sell Its Radio Stations". All Access. Retrieved 2018-11-12.
  3. "Lotus Grabs Scripps' Stations In Two Markets". Radio & Television Business Report. 2018-08-07. Retrieved 2018-11-12.
  4. "Scripps Completes Sales Of Radio Stations". TV News Check. Retrieved 2018-12-12.


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