Heart of Asia (TV channel)

Heart of Asia is a Filipino free-to-air digital television channel owned by GMA Network Inc. The channel was on test broadcast from June 12, 2020 until June 28, 2020[1]; and was officially launched on June 29, 2020.[2]. It operates from Mondays to Fridays from 6:00 a.m. to 12:30 a.m. and Saturdays and Sundays from 6:00 a.m. to 12:00 m.n.

Not to be confused with GMA The Heart of Asia.
Heart of Asia
LaunchedJune 12, 2020 (2020-06-12) (test broadcast)
June 29, 2020 (2020-06-29) (official launch)
NetworkGMA Network
Owned byGMA Network Inc.
Picture format480i (SDTV)
SloganThis Is How Asia Does Drama, This is Heart of Asia
CountryPhilippines
LanguageFilipino
Broadcast areaPhilippines
HeadquartersGMA Network Center, EDSA cor. Timog Ave., Diliman, Quezon City, Philippines
Sister channel(s)
Availability
Terrestrial
Digital terrestrial televisionChannel 7.03

Overview

In 2019, GMA Network Inc. has announced its plans to invest for its second phase its transition to digital television, including partnering with South Korean entertainment company JungoTV and Philippine conglomerate PLDT-Smart to distribute content in across all its channels.[3][4][5] In preparation of releasing a self-patented digital television box named GMA Affordabox, and as part of its 70th founding anniversary, GMA Network launched a new channel, Heart of Asia, which its plans to include in their digital channel lineup of DZBB-DTV Channel 15.[6] On June 7, 2020, GMA Network aired an announcement advising audiences to re-scan their digital TV boxes on June 12, 2020 to receive their new lineup which includes GMA, GMA News TV and Heart of Asia.[1] The channel plans to air dramas that were previously shown on the GMA Heart of Asia programming block as well as GMA-produced drama programs (formerly aired on cable / satellite channel Fox Filipino, jointly run with Fox Networks Group), and also airing movies with multiple blocks to separate every theme of the movies.[7]

Contents

As of June 29, 2020; Heart of Asia programs are divided into various programming blocks:

  • Atinovelas -- (an pormanteau of the Filipino word 'Atin' means 'Our Own' and a word 'Novelas') a block that airs selected Filipino teleseryes and series that were previously aired on GMA (on its Afternoon Prime (formerly Dramarama Sa Hapon) and Telebabad blocks) and now-defunct cable channel, Fox Filipino
  • K Feels – (a shortened term for 'Korean Feels') a block consisting of selected Korean dramas and series that were previously aired on GMA and GMA News TV.
  • Absolutely Asian – a block consisting of selected Asian dramas and series (under the [[GMA The Heart of Asia]] and GMA FantaSeries blocks) (except Korean dramas) that were previously aired on GMA and GMA News TV.
  • Strictly Pinoy – a movie block consisting of Filipino films produced and/or co-produced by GMA Films and its partners. It airs every Saturday at 7:00pm with replays every Sunday at 8:00am.
  • Action Flicks – a block that airs action-themed Asian movies every Saturday at 9:00pm.
  • Feel na Films – a block that airs romance or drama themed Asian movies every Sunday at 6:30pm.
  • Screams on Screen – a block that airs horror/mystery themed Asian movies every Sunday at 8:30pm.

Current Programming

The following programs are being broadcast by Heart of Asia.[7]
Note: Titles are listed in alphabetical order.

K-Feels

Absolutely Asian

AtiNovelas

Previous Programs
  • You're My Destiny
  • Starry Night, Starry Sea
  • Love in Trouble
  • Sky Castle

Upcoming Programs
  • Moribito: Guardian of the Spirit
  • Destined To Be Yours
  • Kara Mia
  • Love You Two
  • Onanay
  • The Rich Man's Daughter
  • I Heart You Pare
  • Rhodora X
  • Alyas Robinhood 1 & 2
  • Mulawin vs. Ravena
  • Impostora: Sa Isang Sulok Ng Mga Pangarap
  • Anna KareNina
  • Munting Heredera
  • My Korean Jagiya
  • Because of You
  • Someone To Watch Over Me
  • The One That Got Away
  • Juan Happy Love Story
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See also

References
  1. "Advisory for Digital TV Box users: Mag-rescan na sa June 12!". GMA Network on YouTube. June 7, 2020. Retrieved June 10, 2020.
  2. "New digital channel 'Heart of Asia' launched". Manila Standard. June 30, 2020. Retrieved July 17, 2020.
  3. Camus, Miguel R. (February 24, 2019). "GMA Network eyes P1-B investment in 2nd phase of digital TV rollout". Philippine Daily Inquirer. Retrieved June 10, 2020.
  4. Bartolome, Jessica (June 28, 2019). "GMA Network inks partnership with Jungo TV for concert, K-pop channels". GMA News Online. Retrieved June 10, 2020.
  5. Camus, Miguel R. (January 10, 2019). "GMA teaming up with PLDT for shift to digital". Philippine Daily Inquirer. Retrieved June 10, 2020.
  6. Esmael, Lisbet K. (June 8, 2020). "GMA to launch digital television box 'soon'". The Manila Times. Retrieved June 10, 2020.
  7. "Scan your Digital receivers this June 12 (Friday) to watch Heart of Asia Channel on your TVs!". Heart of Asia on Facebook. June 9, 2020. Retrieved June 10, 2020.
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