DYHR
DYHR (91.5 FM), broadcasting as 91.5 Yes The Best, is a music radio station owned and operated by Cebu Broadcasting Company,[1] an affiliate of Manila Broadcasting Company. The station's studio is located at the Eggling Subdivision, Busay Hills, Cebu City, and its transmitter is located at the Legacy Village, Brgy. Kalunasan, Cebu City sharing the same site with 97.9 Love Radio Cebu. It operates 24 hours daily, except on Sundays where it signs-off at 10:00 PM until 4:00 AM and except Holy Week of each year where it signs-off at 10:00 PM of Holy Wednesday until 4:00 AM of Easter Sunday.[2]
 | |
| City | Cebu City |
|---|---|
| Broadcast area | Central Visayas Region, parts of Southern Leyte, Leyte, and Northern Mindanao |
| Frequency | 91.5 MHz |
| Branding | 91.5 Yes The Best |
| Slogan | The Millennials' Choice Ang Wa Pa Kasuway, Maglaway! |
| Programming | |
| Format | Pop/MOR, OPM, Hot Talk |
| Affiliations | Yes The Best Network |
| Ownership | |
| Owner | Manila Broadcasting Company (Cebu Broadcasting Company) |
| Sister stations | DYRC Aksyon Radyo 648, DZRH 1395 Cebu, 97.9 Love Radio, 102.7 Easy Rock, Radyo Natin 103.9 Pinamugajan, DYBU-DTV 43 |
| History | |
| First air date | January 1, 1999 (as Hot FM) February 24, 2014 (as Yes FM) May 1, 2017 (as Yes The Best) |
| Former call signs | Yes FM: DYES-FM (2000-2009) |
| Former frequencies | Yes FM: 102.7 MHz (2000-2009) |
| Call sign meaning | Hot Radio (former branding) |
| Technical information | |
| Power | 10,000 watts |
| ERP | 20,500 watts |
| Links | |
| Webcast | Listen Live |
| Website | Yes The Best Cebu |
History
Hot FM (1999-2014)
DYHR began its broadcast on January 1, 1999 as 91.5 Hot FM. Its original facilities were at the Cinco Centro Inn, Fuente Osmeña, Cebu City; and became its longtime home in the mid-2000s. In a radio survey conducted by Nielsen Research, 91.5 Hot FM became the number one FM station in Cebu City from 1999 to 2002.
In 2006, Hot FM Cebu moved its studio from Fuente Osmeña to its new location at the Eggling Subdivision in the city, along with sister stations DYBU and DYES.
In 2008, Hot FM Cebu adopted the Cebuano version of Yes FM's slogan "Automatic Nah!" (Tagalog for Automatic Yan!), and inherited its imaging when DYES exited from becoming a Yes FM station that same year.
Yes FM (2014-present)
On February 24, 2014, the station was rebranded as Yes FM 91.5, marking the return of the Yes FM branding after five years of hiatus. In 2015, Yes FM Cebu also carried its slogan Sa Yes FM, di jud ka mabitin!.[3]
In 2016, Yes FM Cebu provided its well-crafted playlist that features pop music and OPM hits to make it quite similar to its sister stations 97.9 Love Radio in Cebu City and its Manila flagship station 90.7 Love Radio. But at the same time, the station again repacked and changed the slogan Ang Wa Pa Kasuway, Panuway Mo sa Yes FM!.
On May 1, 2017, at exactly 6:00am, Yes FM became 91.5 Yes The Best, with its new slogan "The Millennial's Choice". In the recent months, it also adapted their slogan "Ang Wa Pa Kasuway, Maglaway!".[4]