DYRC

DYRC (648 AM) is a commercial news/talk radio station owned and operated by Manila Broadcasting Company. It is serves as the flagship AM radio station of MBC's regional AM network Aksyon Radyo in the Philippines. The station is an affiliate of MBC flagship AM station in Manila, DZRH; and spins off the "new" DYRC/Radyo Cebu together with all local AM stations in the provincial areas under MBC into "Aksyon Radyo" provincial AM stations. The station's studio is located at 2nd Floor, GD Uyfang Building, Sanciangko cor. Panganiban, St., Brgy. Pahina Central, Cebu City, and transmitter is located at Brgy. Tangke, Talisay City.

DYRC (Aksyon Radyo Cebu)
CityCebu City
Broadcast areaCentral Visayas, parts of Northern Mindanao, Zamboanga del Norte, Surigao del Norte, Leyte, Butuan, and Cagayan de Oro, Maguindanao Province
Worldwide (Online)
Frequency648 KHz
BrandingDYRC Aksyon Radyo Cebu
Slogan"Nag-Una sa Sugbo!" (Cebu's First!/Nangunguna sa Cebu!)
"The Voice of Cebu"
"Naglilingkod Sa Pagbabalita"
"Nag-Una sa Kabisay-an!"
Programming
FormatNews, Public Affairs, Talk, Drama
AffiliationsAksyon Radyo, KBP
Ownership
OwnerManila Broadcasting Company
OperatorAtty Rejie E Jularbal
(Station Manager, DYRC Aksyon Radyo Cebu
Sister stationsDZRH Cebu, 91.5 Yes The Best, 97.9 Love Radio, 102.7 Easy Rock, Radyo Natin Pinamugajan, DYBU-DTV 43
History
First air dateJanuary 7, 1929 (1929-01-07)
Former call signsKZRC (1929-1948)
DYXR (1999-2010)
Call sign meaningRadyo Cebu
Technical information
ClassB
Power10,000 watts
ERP20,000 watts
Links
WebcastListen Live

History

The origins of Aksyon Radyo can be traced to the original DYRC, first known as KZRC on January 7, 1929 by the Radio Corporation of the Philippines, then was sold to Isaac Beck. In 1940, the Heacock Company bought KZRC, and became a sister station to KZRH (now DZRH) Manila.

After World War II, the Elizalde family bought all Heacock stations. This gave birth to the Manila Broadcasting Company.

KZRC became DYRC after Philippine independence, through MBC's subsidiary Cebu Broadcasting Company. DYRC was the pioneered AM station in Visayas and Mindanao. Genie Peralta Vaminta and Henry Halasan topped the bill in prime time broadcasting. Some famous personalities aired on DYRC were Nene Pimentel, Former Cong. Tony Cuenco, Asia's Queen of Songs Pilita Corrales, veteran broadcaster Angelo Castro Sr., Former DILG Secretary Inday Nita Cortez Daluz, Arch. Angel Lagdameo, lawyer Jane paredes, among others. Star cebuano singers featured in DYRC were: Josie Lauron, Josephine Ferrer, Stacs Huguete, and child singer Amapola Cabase popularly known as Amapola, to name a few. Bandleaders and pianists leading the DYRC-DYBU bands were Emilio Villareal and Manny Cabase.

On January 4, 1999, went under new management (as part of a new business module wherein stations were operated by radio partners) by Padayon Pilipino Media Consultancy Services Inc. and changed its call sign to DYXR. Thus, DYRC was closed and a new name was launched.

Under new management, the station became Aksyon Radyo, together with all local AM stations under MBC. The station was previously located at Brgy. Tangke, Talisay City.

On September 21, 2010, MBC came back its legendary call sign, DYRC – Radyo Cebu. As part of its 70th anniversary, BisaLog Broadcasting (owned by lawyer/host Rhina Seco, DZRH-Aksyon Radyo News Bureau Manila's Niño Padilla, and Aksyon Radyo Program Director Ed Montilla) went back on the air lanes with its studio located at the Unit 301 Doña Luisa Building, Fuente Osmeña, Cebu City. Aside from the return, DYRC will adopt its mother company DZRH's "Operation Tulong" which they will be named "Dangpanan" here, a program that will offer free medical, dental and legal services to the needy; as well as a music format on Sundays.[1][2]

In the wake of the canonization of Pedro Calungsod in 2012, DYRC relaunched in a temporary basis as "DYRC: Radyo Calungsod" before reverting to the Aksyon Radyo brand. Also, DYRC adopt DZRH's slogan, "Naglilingkod sa Pagbabalita".

In May 2018, Manila Broadcasting Company took over the operations of DYRC Aksyon Radyo Cebu with Atty. Rudolph Steve E Jularbal as its Station Manager (who also happens to be the station manager of DYRC's parent station, DZRH) and Jovelyn Satinitigan as Station Operations Head.

Just recently, the station moved to its new studio to 2F, GD Uyfang Building, Sanciangko Street, Cebu City.

Aksyon Radyo stations
Further information: Aksyon Radyo stations

See also

References
  1. Manila Broadcasting Company brings back Cebu's oldest radio station. philstar.com. 09-10-2010. Retrieved 09-10-2010.
  2. AM station dyRC returns to airwaves Archived 2012-09-05 at the Wayback Machine. INQUIRER.net. 09-20-2010. Retrieved 09-20-2010.

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