Sharqzadegi

Sharqzadegi or Sharghzadegi (Persian: شرق‌زدگی) is a pejorative Persian term variously translated as "Eastoxification." It is used to refer to the loss of Iranian independence in the fields manufacturing, products and innovation due to the import of cheap Chinese alternatives. This has become especially pertinent in the early half the 21st century with the increase in Chinese automotive companies inside Iran. Unlike "Westoxification", "Eastofixication" does not infer Iranians' interest in Oriental culture, however is in 2015 limited to the appropriation and rise of Chinese industry in Iran. Eastoxifiation first appearance in printed literature in the English languages dates back to 1984, where Martin E. Marty Fundamentalisms and Society: Reclaiming the Sciences, the Family, and Education states that sharqhzadeqi is the act of appreciation of Eastern culture.[1][2][3]

Eastoxifiation's first appearance is in a blog in 2006,[4] where the author only called Mohammad writes about the impact of China on Iran. The word also appears in other blogs and written sources from 2006 onwards with increasing usage.

The topic is also in common use among the newswriting community in Iran. In 2014 Khabaronline an online news portal highlights the phrase.[5][6]

The antonym of the phrase, Gharbzadegi was first coined by Ahmad Fardid, a professor of philosophy at the University of Tehran, in the 1940s. it gained common usage following the clandestine publication in 1962 of the book Occidentosis: A Plague from the West by Jalal Al-e Ahmad.

Eastoxification in English language

In english the word was first coined by artist Anahita Razmi. http://www.thenational.ae/arts-lifestyle/art/anahita-razmis-exhibition-sharghzadegi-turns-a-fascination-for-the-west-on-its-head It then was used in the English language newspaper the Financial Tribune by writer Morteza Raad, in 2015 about the rise in lower cost Chinese products.[7]

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See also

References
  1. Marty, ed. by Martin E.; Appleby, R. Scott (1996). Fundamentalisms and society : reclaiming the sciences, the family, and education (2. [Dr.] ed.). Chicago [u.a.]: Univ. of Chicago Press. p. 362. ISBN 0226508803.CS1 maint: extra text: authors list (link)
  2. Nabavi, edited by Negin (2003). Intellectual Trends in Twentieth-Century Iran a Critical Survey. Gainesville: University Press of Florida. ISBN 081303115X.CS1 maint: extra text: authors list (link)
  3. Nanquette, Laetitia (2013). Orientalism versus Occidentalism : literary and cultural imaging between France and Iran since the Islamic Revolution. London: I.B. Tauris. ISBN 978-1848859784.
  4. Eastoxification Growing, Mohmammad. "شرق زدگی". Persian Blog. Mohammad Anan. Retrieved 12 June 2015.
  5. moayerinezhad, Mohammad. "Sharqzadegi Perils". Khabar Online. Khabar Online. Retrieved 12 June 2015.
  6. http://shomanews.com/NewsDetail/36464/%D8%B4%D8%B1%D9%82-%D8%B2%D8%AF%DA%AF%DB%8C-%D9%88-%D8%A8%D9%86%D8%AC%D9%84%DB%8C%D8%B3%D9%85-%D8%B4%D8%B1%D9%82%DB%8C
  7. Raad, Morteza. "Electronics Sales". DEN Group. Retrieved 12 June 2015.
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