KWST

KWST (1430 kHz) is a commercial AM radio station licensed to El Centro, California.[1] It is owned by Entravision Communications and broadcasts to the Imperial Valley and Mexicali, Baja California.

KWST
Programming
City	El Centro, California
Broadcast area	Imperial Valley
Frequency	1430 kHz
Branding	La Suavecita 94.5
Format	Mexican adult contemporary
Ownership
Owner	Entravision Communications (Entravision Holdings, LLC)
Sister stations	KMXX, KSEH TV stations: KVYE, KAJB
History
First air date	June 1, 1958
Former call signs	KAMP
Technical information
Facility ID	33298
Class	D
Power	1,000 watts (day) 36 watts (night)
Transmitter coordinates	32°48′27″N 115°32′18″W
Translator(s)	K229CU 93.7 MHz (El Centro)
Links
Website	radiolasuavecita.com/el-centro/

KWST is powered with 1,000 watts by day. But at night, it reduces power to 36 watts.[2] The transmitter is off Dogwood Road in El Centro.

KWST airs a Mexican adult contemporary radio format, simulcast from sister station 94.5 KSEH in Brawley, California. Programming is also heard on a five watt FM translator, K229CU at 93.7 MHz, also in El Centro.[3] The station calls itself "La Suavecita 94.5." La Suavecita is translated as "the little soft one," meaning its music is softer than most Regional Mexican stations.

History

The station first signed on the air on June 1, 1958, as KAMP.[4] It was originally a daytimer, broadcasting at 1,000 watts but required to sign off at sunset to avoid interfering with other stations on AM 1430. KAMP was owned by the El Centro Radio Corporation and was one of the leading stations in the Imperial Valley for the next few decades. It carried at various times, programming from ABC Radio and NBC Radio. It sometimes aired country music and sometimes it had an oldies format.

The station changed its call sign from KAMP to the current KWST by the Federal Communications Commission on March 15, 2001.[5]

References

"Station Information Profile". Arbitron. Retrieved June 28, 2009.
Radio-Locator.com/KWST
Radio-Locator.com/K229CU
Broadcasting Yearbook 1960 page A-116
"Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved June 28, 2009.

External links

Official website

KWST in the FCC's AM station database
KWST on Radio-Locator
KWST in Nielsen Audio's AM station database

Radio stations in the Imperial Valley (El Centro–Brawley–Calexico, California) market
By AM frequency	1230 1430 1490
By FM frequency	88.7 94.5 95.7 97.7 99.3 100.1 107.5
By callsign	KCJP-LP KGBA KGBA-FM KMXX KQVO KSEH KUBO KWST KXO KXO-FM XHMIX-FM
Defunct	KSIQ KROP
Nearby radio markets Palm Springs San Diego Tijuana Yuma See also List of radio stations in California Mexicali Radio

Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLA – Santa Monica KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KBYN – City of Angels KCAL – Redlands KCFA – Arnold KCHJ – Delano KCVR – Lodi KDBV – Salinas KEBN – Garden Grove KEPD – Ridgecrest KERU – Blythe KESQ – Indio KEXA – King City KEYQ – Fresno KEZY – San Bernardino KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGED - Fresno KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHDC – Chualar KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ – Barstow KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KLAX-FM – East Los Angeles KLBN – Fresno KLJR-FM – Santa Paula KLLE – North Fork KLLI – Los Angeles KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJV – Soledad KMLA – El Rio KMLM-FM - Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KNCR – Fortuna KNTO – Chowchilla KNTY - Shingle Springs KODV – Barstow KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSCA – Glendale KSDO – San Diego KSDT – Hemet KSEA – Greenfield KSEH – Brawley KSES-FM – Seaside KSFN - Piedmont KSJV – Fresno KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Kingsburg KUNA-FM – La Quinta KVMX – Olivehurst KVMX-FM – Placerville KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWRN – Apple Valley KWRU – Fresno KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXVV – Victorville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSJ – San Martin KZSZ – Colusa
Defunct	KFVR – Crescent City KSKD – Livingston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other

Entravision Communications

Radio stations

Television stations
(by affiliation)

Others	Azteca KETF-CD XHAS-TDT ² CW KCWT-CD XHRIO-TDT ² Fox KCBA ¹ KFXV KMBH-LD KXFX-CD KXOF-CD MNTV KPSE-LD NBC KMIR-TV PBS KCWT-CD SonLife WJAL KZTC-LP Milenio XHDTV-TDT ²
UniMás	KAJB³ KCRP-CD KDJT-CD KDTF-LD KELV-LD KETF-CD KEUS-LD KNVV-LP KREN-TV KRNS-CD KTFD-TV KTFN KTFQ-TV KTFV-CD WMDO-CD WFTT-TV WOTF-TV WUTF-TV
Univision	KANG-LP KBNT-CD KBZO-LD KCEC ⁴ KDCU-DT ⁵ KINC KINT-TV KLDO-TV KLUZ-TV ⁴ KNVO KORO KPMR KREN-TV KSMS-TV KUPB KVSN-DT KVYE WFDC-DT ⁴ WUNI ⁴ WUVN WVEA-TV ⁴ WVEN-TV ⁴

¹ Owned by Seal Rock Broadcasters, operated by Entravision.
² Owned by a Mexican company, operated by Entravision
³ Owned by Calipatria Broadcasting Company, LLC, but operated by Entravision.
⁴ Owned by Univision, operated by Entravision
⁵ Owned by Entravision, but operated by Gray Television under a JSA

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