KWST
KWST (1430 kHz) is a commercial AM radio station licensed to El Centro, California.[1] It is owned by Entravision Communications and broadcasts to the Imperial Valley and Mexicali, Baja California.
City | El Centro, California |
---|---|
Broadcast area | Imperial Valley |
Frequency | 1430 kHz |
Branding | La Suavecita 94.5 |
Programming | |
Format | Mexican adult contemporary |
Ownership | |
Owner | Entravision Communications (Entravision Holdings, LLC) |
Sister stations | KMXX, KSEH TV stations: KVYE, KAJB |
History | |
First air date | June 1, 1958 |
Former call signs | KAMP |
Technical information | |
Facility ID | 33298 |
Class | D |
Power | 1,000 watts (day) 36 watts (night) |
Transmitter coordinates | 32°48′27″N 115°32′18″W |
Translator(s) | K229CU 93.7 MHz (El Centro) |
Links | |
Website | radiolasuavecita.com/el-centro/ |
KWST is powered with 1,000 watts by day. But at night, it reduces power to 36 watts.[2] The transmitter is off Dogwood Road in El Centro.
KWST airs a Mexican adult contemporary radio format, simulcast from sister station 94.5 KSEH in Brawley, California. Programming is also heard on a five watt FM translator, K229CU at 93.7 MHz, also in El Centro.[3] The station calls itself "La Suavecita 94.5." La Suavecita is translated as "the little soft one," meaning its music is softer than most Regional Mexican stations.
History
The station first signed on the air on June 1, 1958, as KAMP.[4] It was originally a daytimer, broadcasting at 1,000 watts but required to sign off at sunset to avoid interfering with other stations on AM 1430. KAMP was owned by the El Centro Radio Corporation and was one of the leading stations in the Imperial Valley for the next few decades. It carried at various times, programming from ABC Radio and NBC Radio. It sometimes aired country music and sometimes it had an oldies format.
The station changed its call sign from KAMP to the current KWST by the Federal Communications Commission on March 15, 2001.[5]
References
- "Station Information Profile". Arbitron. Retrieved June 28, 2009.
- Radio-Locator.com/KWST
- Radio-Locator.com/K229CU
- Broadcasting Yearbook 1960 page A-116
- "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved June 28, 2009.
External links
- KWST in the FCC's AM station database
- KWST on Radio-Locator
- KWST in Nielsen Audio's AM station database