KXVV

KXVV (103.1 FM, "La X 103.1") is a commercial radio station that is licensed to Victorville, California and serves the Victor Valley area. The station is owned by El Dorado Broadcasters and broadcasts a Regional Mexican format. KXVV's studios and transmitter are located in Victorville.

KXVV
CityVictorville, California
Broadcast areaHesperia-Apple Valley, California Inland Empire
Frequency103.1 MHz
Branding"La X 103.1"
SloganMás Música
Programming
FormatRegional Mexican
Ownership
OwnerEl Dorado Broadcasters
(EDB VV License LLC)
Sister stationsKZXY, KIXA, KATJ-FM, K242CS, KIXW, KMPS
History
First air dateAugust 18, 1980 (1980-08-18) (as KVVQ)
Former call signsKVVQ (1980–1985)
KVVQ-FM (1985–1997)
KHDR-FM (1997–2000)
KVFG (2000–2019)
Call sign meaningK La X Victor Valley
Technical information
Facility ID72717
ClassA
ERP250 watts
HAAT475 meters (1,558 ft)
Transmitter coordinates34°36′44.0″N 117°17′29.0″W
Links
WebcastListen live
Websitelax1031.com

History

The station signed on August 18, 1980 as KVVQ, a top 40 outlet owned by Kenneth B. Orchard.[1] The call letters were changed to KVVQ-FM in 1985.[2]

In November 1996, William Rice attempted to sell KVVQ-AM-FM to Power Surge Inc., headed by John Power, for $1 million. At the time, KVVQ-FM carried an oldies format.[3] However, the deal fell through. The following February, Rice successfully sold the combo to Tele-Media Communications Corporation for $1.1 million.[4] The new owner changed the call sign to KHDR-FM.[2]

Logo for KVFG as K-Frog from 2000 to 2010.
Logo for KVFG as ESPN Radio from 2010 to 2011.
Logo for KVFG as 103 The Route from 2011 to 2019.

In 2000, Infinity Broadcasting Corporation (predecessor to CBS Radio) acquired KHDR-FM from Tele-Media Broadcasting.[5] Infinity changed the call letters to KVFG[2] and made the station a simulcast of KFRG, a country music station in San Bernardino, California. This lasted until February 16, 2010, when the station flipped to a sports format as an affiliate of ESPN Radio.[6][7]

On November 15, 2011, KVFG began stunting with Christmas music; the sports format was moved to KRAK in Hesperia, California.[8] On December 26 at 6 a.m., KVFG ended stunting and introduced a classic hits format branded as "103.1 The Route".[9]

On February 2, 2017, CBS Radio announced it would merge with Entercom.[10] The merger was approved on November 9, 2017 and was consummated on November 17.[11]

On May 6, 2019, Entercom sold KVFG and KMPS to El Dorado Broadcasters for $1 million.[12] The sale was completed on August 15, 2019, with the new owners simultaneously changing the station's call sign to KXVV.

On August 26, 2019 at 6 P.M. PST, the station flipped to a Regional Mexican-formatted station branded as "La X 103.1".

gollark: Anyway! If there is somehow no site code available anywhere then the simulation just runs forward in time until it exists.
gollark: Derived from the initial conditions and our knowledge of the update steps.
gollark: Nope. We have all data.
gollark: If you really must you can simulate it forward I guess.
gollark: If living programmers remain, they will be neurally scanned and their memories used to reassemble site code. Alternatively, the contents of their neural scan can be backfilled from public (or nonpublic) data.

References
  1. "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting/Cable Yearbook 1981. Broadcasting Publications Inc. 1981. p. C-34. Retrieved January 10, 2019.
  2. "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved February 17, 2010.
  3. "Connoisseur's Appetite Grows In Ohio" (PDF). Radio and Records. November 15, 1996. p. 8. Retrieved January 10, 2019.
  4. "Evergreen, Chancellor Team To Take Viacom's 10 Stations" (PDF). Radio and Records. February 21, 1997. p. 6. Retrieved January 10, 2019.
  5. "COMBOS". Broadcasting & Cable. June 18, 2000. Retrieved February 17, 2010.
  6. "KVFG Brings ESPN Radio To High Desert". AllAccess.com. All Access Music Group. February 16, 2010. Retrieved January 10, 2019.
  7. "CBS Radio Flips KVFG To Sports". Radio Ink. February 16, 2010. Archived from the original on February 27, 2012. Retrieved February 17, 2010.
  8. Venta, Lance (December 8, 2011). "CBS Sets It Route In Victorville". RadioInsight. Retrieved July 1, 2017.
  9. Venta, Lance (January 4, 2012). "2011 Post Christmas Format Change Rundown". RadioInsight. RadioBB Networks. Retrieved January 10, 2019.
  10. Venta, Lance (February 22, 2017). "CBS Radio to Merge with Entercom". RadioInsight. RadioBB Networks. Retrieved January 10, 2019.
  11. Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved January 10, 2019.
  12. El Dorado Adds Entercom's High Desert Duo
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