KLVE

KLVE (107.5 MHz, "107.5 Amor") is a commercial FM radio station licensed to Los Angeles, California with a Spanish AC format. The station is owned by Univision Communications, and is the flagship station for the Uforia Audio Network. The station has studios and offices located on Center Drive (near I-405) in West Los Angeles, and the transmitter is located atop Mount Wilson.[1] KLVE also uses a 100-watt booster station in Santa Clarita, KLVE-FM1 on 107.5 MHz.[2]

This article is about the radio station in Los Angeles. For the Christian music radio network, of which local station KKLQ is an affiliate, see K-Love.
KLVE
CityLos Angeles, California
Broadcast areaLos Angeles metropolitan area
Frequency107.5 MHz (HD Radio)
Branding"107.5 Amor"
SloganVive Tu Música
Programming
Language(s)Spanish
FormatKLVE: Spanish AC
KLVE-HD2: Radio Jan (Armenian Radio)
KLVE-HD3: ITN Radio (Persian Radio)
AffiliationsUforia Audio Network
Ownership
OwnerUnivision Communications
(KLVE-FM License Corp.)
Sister stationsKRCD/KRCV, KSCA, KTNQ, KFTR-DT, KMEX-DT
History
First air dateMay 2, 1959
Former call signsKBBI (1959-1971)
KPSA (1971-1973)
KEZM (1973-1974)
Call sign meaningK LoVE
Technical information
Facility ID35086
ClassB
ERP29,500 watts
HAAT914.0 meters (2,998.7 ft)
Repeater(s)107.5 KLVE-FM1 (Santa Clarita)
Links
WebcastListen live (via iHeartRadio)
WebsiteKLVE Online

History

Early years

On May 2, 1959, the station first signed on as KBBI.[3] It was owned by the Bible Institute of Los Angeles and aired a Christian radio format. In 1970, the Bible Institute, then doing business as Biola Schools and Colleges, sold KBBI and sister station KBBW in San Diego to PSA Broadcasting, a subsidiary of San Diego-based Pacific Southwest Airlines, for $1.15 million.[4] PSA changed KBBI's call sign to KPSA in 1971, followed by KEZM in 1973. PSA operated four stations in California, all with easy listening formats.

KLVE - "K-Love"

On September 4, 1974, the station changed its call letters to KLVE and began airing a soft rock format, using the slogans "Something to Love", and "Get Your Rock Soft". In September 1975, K-Love Broadcasting Inc. bought the station. By the late 1970s, the new ownership ushered in the first Spanish-language FM station in Los Angeles.[5]

KLVE has consistently been the market's leading Spanish-language station for decades. It has maintained that lead with the advent of Arbitron's Portable People Meter (PPM) electronic ratings measurement. With a weekly audience of nearly two million people, KLVE is among the most listened-to Spanish-language radio stations in the U.S., usually second to WSKQ in New York City, according to Nielsen Audio.[6]

The KLVE studio was located in Hollywood from 1975 to 1999. In 2000 it moved to Glendale, on Central Avenue south of the CA-134 Freeway. In 2013, as part of Univision Radio, KLVE joined sister radio stations KTNQ (1020 AM), KSCA (101.9 FM), KRCD (103.9 FM and KRCV (98.3 FM) at the Univision Los Angeles Broadcast Center west of the I-405 Freeway in Los Angeles.

KLVE is not affiliated with K-Love, an English-language Christian radio network owned by the non-profit Educational Media Foundation (EMF) based in Rocklin, California. In 2017, EMF announced that it would purchase KSWD from Entercom to satisfy divestments required by the latter company for government approval of its merger with CBS Radio, and switch the station to K-Love programming. EMF reached an agreement with Univision in order to use the "K-Love" brand on the station by airing an hourly identifier stating 100.3 as 'Positive Encouraging 100.3' as opposed to 'K-LOVE' as other affiliates of the station air.[7][8][9] KLVE is essentially the same programming as Univision's corporate "Amor" format used elsewhere.

In March 2019, the station became the flagship for Univision's new Uforia Audio Network.

On-air personalities

KLVE's morning show has been co-hosted by the husband-and-wife duo of Omar Velasco and Argelia Atilano (1993 graduate of Garfield High School in East Los Angeles) since 2003.

HD programming

KLVE broadcasts three channels in HD.[10] While the primary channel simulcasts the station’s FM signal, channels HD2 and HD3 air Armenian-language and Persian-language programming, respectively.

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References
  1. Radio-Locator.com/KLVE
  2. Radio-Locator.com/KLVE-1
  3. Broadcasting Yearbook 1960 page A-117
  4. "San Diego airline buys two FM outlets" (PDF). Broadcasting. 1970-08-17. Retrieved 2018-04-28.
  5. Broadcasting Yearbook 1980 page C-23
  6. "Nielsen Audio Los Angeles Ratings". StationRatings.com. July 2017.
  7. "Can You Feel the K-Love? In L.A., That Now Goes Double". Insideradio.com. Retrieved 2017-10-20.
  8. "Entercom Divests 100.3 The Sound Los Angeles & Two Others To Educational Media Foundation". Radio Insight. 2017-09-26. Retrieved 2017-09-26.
  9. "100.3 The Sound To Be Replaced With Christian Music Station". LAist. Archived from the original on 2017-10-29. Retrieved 2017-10-23.
  10. "Archived copy". Archived from the original on 2017-01-28. Retrieved 2015-09-15.CS1 maint: archived copy as title (link) HD Radio Guide for Los Angeles

Notes

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