Patari (service)

Patari (Urdu: پٹاری) is a Pakistani music streaming service founded in February 2015 by Khalid Bajwa, Faisal Sherjan, Iqbal Talaat Bhatti and Humayun Haroon.[1][2][3] The site provides Pakistani music and is known as the largest music streaming service in Pakistan.[4][5] [6]

Patari
پٹاری
Screenshot
Screenshot of Patari for iOS.
Type of businessPrivate
Available in
FoundedFebruary 2015 (2015-02)
Headquarters
Lahore, Punjab
,
Pakistan
Country of originPakistan
Area servedWorldwide
Founder(s)
  • Khalid Bajwa
  • Humayun Haroon
  • Iqbal Talaat Bhatti
CEORabeel Warraich (Interim CEO)
Key people
  • Khalid Bajwa (co-founder and ex-ceo)
  • Humayun Haroon (co-founder, mobile developer)
  • Iqbal Talaat Bhatti (co-founder, CTO)
  • Faisal Sherjan (co-founder, Chief Strategy Officer)
IndustryStreaming on-demand media
URLpatari.pk
Alexa rank 8,420 (Pakistan, December 2019)
RegistrationOptional
Current statusActive
Native client(s) on

History

Background

According to the chief creative officer of Patari, the initial plan was to create an online Pakistani drama serial portal. However, when this did not succeed, the Jang Group’s Chief Strategy Officer Faisal Sherjan, encouraged Patari's founders to focus on music instead. Bajwa said: “Our initial plan was to create an online portal for Pakistani television serials. It was only after we met with a senior media executive who encouraged us to look at music instead that we changed our original idea.”[7][8][9]

Launch

Patari was launched in February 2015 in beta version with a collection of 20,000 songs and 600 artists and was accessible only through invites and later by registration, which led to an increase in access across Pakistan.[10] “We honestly just kept our heads down and kept working on it. Just another day in the life of a start-up we thought, and the next thing we knew, it was everywhere. People were sharing screenshots, making memes, trading tips on how to get invites and reaching out to us to tell us how much they love Pakistani music and Patari” said Khalid Bajwa.[11][12] Patari was opened to public browsing on 4 September 2015.[13][14]

Apps

Patari launched apps for iOS and Android in August 2015. It is planning to launch a Windows OS Windows Mobile app in the near future.[15][16]

Funding

On 30 December 2016, Patari received a total amount of US$200,000 in seed funding from the investment firm Sarmayacar.[17]

Weekly singles chart

Patari Haftanama is a Pakistani top 20 singles chart that is presented every Thursday at Patari.pk.[18][19]

In June 2015, EMI Pakistan requested Patari to remove all its content from the website as it held the licenses for over 60,000 Pakistani artists and controlled almost 70% of the total music of Pakistan. Zeeshan Chaudhry, General Manager of EMI Pakistan said: “I am not against Patari. I am against any portal or platform that provides illegal music.” Patari and EMI have since resolved their differences and signed an agreement that places EMI on the Patari platform.[20][21][22][23]

Sexual harassment allegations

Patari CEO Khalid Bajwa was accused of alleged sexual harassment by three members of the public.[24][25][26][27] In response to this, Patari issued a statement, saying "In light of recent developments, Patari's CEO Khalid Bajwa will be stepping down from his post with immediate effect. An investigation had already been underway about prior allegations."[28] Khalid Bajwa stepped down from his post on 12 April 2018 and deactivated his Twitter account. The company issued the statement later that Bajwa would not remain a part of the company, and stated that similar investigations were being carried out against him by the company before the public accusations.[29]

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References
  1. "The visionary ways of Patari | TNS - The News on Sunday". tns.thenews.com.pk. Archived from the original on 2017-11-25. Retrieved 2017-11-25.
  2. Tarishi Verma (19 April 2015). "Love Pakistani music? Here's how to lay your hands on it". Hindustan Times. New Delhi, India. Retrieved 30 June 2015.
  3. "Patari.pk will please the music audience in Pakistan". Dispatch News Desk. Pakistan. 10 March 2015. Retrieved 30 June 2015.
  4. Ayda (4 February 2015). "Patari contains the biggest Pakistani music collection ever". Plan 9. Pakistan. Archived from the original on 14 May 2015. Retrieved 30 June 2015.
  5. Zahra Salahuddin (12 March 2015). "Patari: This new Pakistani music site could be a game changer". Dawn. Pakistan. Retrieved 30 June 2015.
  6. "The visionary ways of Patari | TNS - PackagesPoint". packagespoint.com. Retrieved 2019-11-25.
  7. Fatima Rizwan (9 March 2015). "Pakistani startup, Patari, is the answer to all of your music woes". Techjuice. Pakistan. Retrieved 30 June 2014.
  8. "Is Local Music Streaming 'Patari' Pakistan's Answer to Spotify?". Pro Pakistani. 6 March 2015. Retrieved 30 June 2015.
  9. Hassan Belal Zaidi (26 March 2015). "Preserving music never heard online before". Dawn. Pakistan. Retrieved 30 June 2015.
  10. "Patari contains the biggest Pakistani music collection ever". More Magazine. 4 February 2015. Archived from the original on 28 June 2015. Retrieved 30 June 2015.
  11. Babar Khan Javed (16 March 2015). "Online music service Patari's founders confident of success". The Express Tribune. Pakistan. Retrieved 30 June 2015.
  12. Haseeb Sultan Abdul (18 March 2015). "Will Patari.pk be successful in a country like Pakistan?". The Express Tribune. Pakistan. Retrieved 30 June 2015.
  13. "Patari opens for public". The Express Tribune. September 4, 2015. Retrieved 18 September 2015.
  14. Bushra Sultana (August 16, 2015). "Stream the night away: Pakistani music goes online". TNS - The News On Sunday. Archived from the original on 18 September 2015. Retrieved 22 September 2015.
  15. Maryam Dodhy (August 4, 2015). "Patari launches beta apps for Android and iOS — We go hands on!". Tech Juice. Retrieved 22 September 2015.
  16. Riaheen Ali (Aug 9, 2015). "Patari An App for Pakistani Music". Phone World. Retrieved 22 September 2015.
  17. "Pakistan's Music Streaming Platform Patari Raises $200,000 in Seed Funding". Techlist. December 30, 2016 – via techlist.pk.
  18. "Archived copy". Archived from the original on 2018-07-02. Retrieved 2017-08-27.CS1 maint: archived copy as title (link)
  19. "Archived copy". Archived from the original on 2017-08-27. Retrieved 2017-08-27.CS1 maint: archived copy as title (link)
  20. Rafay Mahmood (12 June 2015). "Patari takes a hit as country's biggest record label threatens legal action". The Express Tribune. Pakistan. Retrieved 30 June 2015.
  21. Nabeel Ahmed (4 June 2015). "Patari aims to bring dawn of music industry in Pakistan". PAKISTAN DIGITAL REVIEW. Archived from the original on 21 January 2016. Retrieved 30 June 2015.
  22. "What's rattling around in the patari?". The Express Tribune. September 12, 2015. Retrieved 18 September 2015.
  23. "Patari An App for Pakistani Music Website?". Packages Point. Oct 12, 2019. Retrieved 12 Oct 2019.
  24. "Patari co-founder resigns amid sexual harassment complaints". www.pakistantoday.com.pk. Retrieved 11 April 2018.
  25. Salahuddin, Zahra (12 March 2015). "Patari: This new Pakistani music site could be a game changer". DAWN.COM. Retrieved 11 April 2018.
  26. "Patari CEO Khalid Bajwa steps down amidst sexual harassment allegations". Daily Pakistan Global. Retrieved 11 April 2018.
  27. Staff, Images (11 April 2018). "Patari cofounder Khalid Bajwa resigns as evidence of sexual misconduct surfaces". Images. Retrieved 11 April 2018.
  28. "Patari CEO Khalid Bajwa steps down following harassment accusations - The Express Tribune". The Express Tribune. 11 April 2018. Retrieved 11 April 2018.
  29. https://tribune.com.pk/story/1682980/4-patari-ceo-khalid-bajwa-steps-following-harassment-accusations/
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