Nation Broadcasting Corporation

Nation Broadcasting Corporation (NBC) is a Filipino radio and TV network established in 1963. As of December 2013, NBC is a subsidiary of MediaQuest Holdings, Inc. under the PLDT Beneficial Trust Fund. NBC operates television and radio stations with airtime being leased by affiliate 5[1] and is located in the TV5 Media Center, Reliance cor. Sheridan Sts., Mandaluyong City.

Not to be confused with NBC.

Nation Broadcasting Corporation

Type	General partnership
Industry	Broadcast radio and television network
Founded	July 12, 1963 (1963-07-12) (radio broadcasts) January 1, 2001 (2001-01-01) (television broadcasts)
Founder	Abelardo L. Yabut, Sr.
Headquarters	TV5 Media Center, Reliance cor. Sheridan Sts., Mandaluyong City, Philippines
Key people	Manuel V. Pangilinan (Chairman) Ray C. Espinosa (President and CEO) Engr. Erwin V. Galang (Head, Regulatory and Industry Relations) Engr. Edward Benedict V. Galang (Network Engineering Operations) Miguel G. Belmonte (Station Manager, Radyo5)
Products	One Sports Radyo5 Formerly: MTV Philippines AksyonTV 5 Plus
Parent	MediaQuest Holdings (PLDT Beneficial Trust Fund)
Website	One Sports website radyosingko.news5.ph

History

Radio

NBC was established by Abelardo Yabut, Sr. in 1963, coinciding with the launch of the network's pioneer AM station in Zamboanga City. Using a surplus transmitter that he bought from Deeco Electronics in Manila; and the station ironically had the last three letters of the alphabet as the call letters, thus DXYZ was born ― but it was a foreboding of bigger things to come. With already the string of 10 AM stations in provincial areas at that time; in 1973, Yabut put up DWFM 92.3 in Manila ― his first entry to the nation's capital, and the third FM station to establish in the same area. Two years later in 1975, under his tutelage, NBC brought the first FM station in Cebu City DYNC 101.9 (which also became the first stereo FM station in that city); and also in the same year, when the network pioneered FM broadcasting in Davao City with the inauguration of DXFM 101.9.

In 1987, NBC acquired DWXX 1026 AM from Hypersonic Broadcasting Center and it was reformatted as DZAM Radyo 1026: Ating Maasahan, which featured news, commentaries, and well-balanced mix of entertainment and music programming. In 1998, DZAM changed its call letters to DZAR, and reformatted into a news and talk based station.

NBC also pioneered in many ways as the first network to broadcast 24 hours a day outside of Metro Manila. It was the first network to bridge the archipelago with the utilization of satellite broadcasting, and continues to cover the live games of the Philippine Amateur Basketball League and the Philippine Basketball Association (the latter broadcasts this time via the Radyo5 News FM Network). In 1996, NBC has grown to become a nationwide network of AM & FM stations: 16 AM stations and 15 FM stations in 20 cities.

In 1998, NBC became the only FM radio network in the Philippines consisting of member-stations named after their respective markets.

DZAR was the first to launch in 1998 through its nationwide transmission. At that time, DZAR 1026 and other NBC AM stations were rebranded as Angel Radyo. In 2005, The Kingdom of Jesus Christ (KJC) leader Pastor Apollo C. Quiboloy and the Swara Sug Media Corporation acquired all NBC AM stations and rebranded it as Sonshine Radio.

In 1973, DWFM was established as the first FM station during the martial law era. MRS 92.3 is a music, ballad and pop-formatted FM station, which played listeners' most requested songs. When PLDT media subsidiary MediaQuest Holdings, Inc. bought NBC from the consortium led by the Yabut family and real estate magnate Manny Villar in 1998, the station became Joey @ Rhythms 92.3 in 1998 to 2005 and 923 Joey, enriched FM broadcasting and marketing, from 2005 to 2007.

Aside from DWFM in Manila which they carrying retro, jazz and R&B format in 1998, other NBC regional stations reformatted into different kinds of music formats and rebranded into different kinds of names of a person which they represents their respective target markets; Tony @ Rhythms 101.1 Zamboanga plays classic hits from the 50s and 60s, Rocky @ Rhythms 98.3 Iligan plays rock music, and the remaining NBC stations consists of Baguio (namely Jesse @ Rhythms 102.3), Cabanatuan (Donna @ Rhythms 88.7), San Pablo, Laguna (Lovely @ Rhythms 94.3), Naga (Nikki @ Rhythms 95.9), Legazpi (Alex @ Rhythms 97.9), Bacolod (Jamie @ Rhythms 102.3), Cebu (Charlie @ Rhythms 101.9), Davao (Danni @ Rhythms 101.9), Butuan (Jake @ Rhythms 96.7), Cagayan de Oro (Sandy @ Rhythms 101.5), General Santos (Anna @ Rhythms 97.5) and Cotabato (Marco @ Rhythms 94.7) carries contemporary hit radio format, playing pop music and latest hits.

On 8 April 2007, XFM began after 923 Joey was signed off on 4 April, just before Holy week. XFM featured ambient, chill, down-tempo, electronica, house, lounge, trip-hop and indie music on radio until its ground-breaking format in February 2008.

In October 2009, the Manila, Cebu and Davao stations discontinued their Smooth AC format. The Manila station became U92, in partnership with All Youth Channels. It became the first CHR-formatted station focused on MTV Philippines broadcasting from a state-of-the-art studio at Silver City Mall, Frontera Verde Complex, Pasig City. The Cebu and Davao stations became WAV FM, in partnership with AudioWAV (WAV Atmospheric), a Makati City-based multinational instore radio company known for producing customized music and messaging for large chains across Southeast Asia and North America.[2] The other provincial stations retained their formats. On September 30, 2010, U92 shut down following the dissolution of MTV Philippines in February.

On October 1, 2010, NBC, in partnership with its affiliate ABC Development Corporation (TV5), took over the management of 92.3 FM. As part of TV5's expansion, the station will become Radyo5 92.3 News FM, the first news/talk station on FM band. On November 8, it had its debut at 12:30 am and its first day of broadcasting began at 4 am. Beginning February 21, 2011, Radyo5 is scheduled to broadcast nationwide through its provincial relay stations on AM and FM. However, due to budget cuts from TV5, only 6 provincial stations remains operational and others like Radyo5 94.3 News FM San Pablo are closed down.

Television

Nation Broadcasting Corporation (NBC-41) is a commercial UHF television station owned by First Pacific conglomerate and headed by Manuel Pangilinan, who is also the chairman of the telecommunications giant Philippine Long Distance Telephone Company (PLDT).

The name was unfamiliar to many Filipinos. NBC TV 41 used to be MTV Philippines. MTV ("Music Television") is a cable TV network which was originally devoted to music videos, especially popular rock music. MTV later became an outlet for a variety of material aimed at adolescents and young adults.

After six years of partnership in the Philippines, MTV Channel 41 has gone off the air after a multi-year deal with All Youth Channel (AYC). This follows the dissolution of the partnership with NBC. MTV Philippines became a defunct channel in February 2010. It was inactive until October 2010 when it began test broadcasting as TV5 and when ABC Development Corporation took over the management of NBC stations. It then took over the blocktime of UHF Channel 41, which alternates programming ABC Development Corporation. It was simulcast with Radyo5 92.3 News FM for a few months when it debuted on November 8.[3] TV5 was scheduled to set up the first free-to-air interactive-radio-on-TV channel with a format similar to DZMM TeleRadyo and RHTV in the first quarter of 2011. It was set to broadcast after its initial simulcasting of 92.3 News FM if Associated Broadcasting Company introduced this UHF channel. It plans to initialize test broadcasts on various cable and satellite operators nationwide.

On February 21, 2011, AksyonTV launched as TV5 introduced the new UHF channel. AksyonTV was launched at exactly 4 am, airing its first program, Andar ng Mga Balita, hosted by Martin Andanar (now with Presidential Communications Operations Office), which was a simulcast of the morning news program on Radyo5 News FM of the same title.

After 8 years as news channel (sports content was later added), AksyonTV is announced to be rebranded as 5 Plus on January 13, 2019, with its programs consisting of mostly sports from ESPN5 and serving as a complementary channel for The 5 Network.[4]

On March 8, 2020 (after 14 months as 5 Plus), the channel was relaunched when One Sports took over its channel space, making it available on free TV and other pay television operators. Meanwhile, its original satellite channel counterpart of One Sports was rebranded as One Sports+.

NBC stations nationwide

References

1. Bloomberg Businessweek (4 August 2012). "Company Overview of Mediaquest Holdings Inc". Bloomberg Businessweek. Bloomberg. Retrieved 4 August 2012.
2. "audioWAV to add more FM stations in 2010!". AudioWAV Media. Archived from the original on February 9, 2013. Retrieved October 23, 2012.
3. TV5 allocates P10b to battle ABS-CBN, GMA-7. Manila Standard Today. Retrieved 10-4-10.
4. "SPORTS AND MORE: AksyonTV redefines action as "5 Plus"". News5. 14 December 2018. Archived from the original on 30 December 2018. Retrieved 30 December 2018.