Always (brand)

Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantiliners, and feminine wipes, produced by Procter & Gamble. It was first introduced in the United States in test markets in the spring of 1983, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in United Kingdom, Canada, France, Germany, and Africa. According to Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Always was Procter & Gamble's "first truly global brand."[1]

Always
Product typeFeminine hygiene line, including:
Maxi pads
Ultra Thin pads
Pantiliners
Cleansing wipes
OwnerProcter & Gamble
CountryUnited States
Introduced1983 (1983)
Related brandsWhisper (Australia and Asian countries)
Lines (Italy)
Orkid (Turkey)
Evax/Ausonia (Spain and Portugal)
Tampax
MarketsWorldwide
Tagline"Rewrite the rules, always"
Websitewww.always.com

Always is sold under the name Whisper in Japan, Singapore, India, China, South Korea, Philippines, Thailand, Hong Kong, Taiwan, Vietnam, Malaysia, Australia, Cambodia and Indonesia, under the name Lines in Italy, under the name Orkid in Turkey, and under the names Evax and Ausonia in Spain and Portugal. Marketing for the product includes the company's BeingGirl website.[2][3]

The product is manufactured in Belleville, Ontario, Canada at a 700,000-sq.-ft. plant with 175,000-sq.-ft. of warehouse.[4] The plant is one of Procter & Gamble's largest in North America.

Marketing

The "Like a Girl" campaign from Leo Burnett won the 2015 Emmy Award for outstanding commercial. Lauren Greenfield directed the spot, which debuted in June 2014 and aired during Super Bowl XLIX. The commercial asked the question "When did doing something 'like a girl' become an insult?" [5] Running, throwing or fighting like a girl[5] are seen by adults as equivalent to weak, but by young girls as strong.[6]

Bridge of Peace, Tbilisi, Georgia

In Tbilisi, Georgia the Bridge of Peace is nicknamed the Always Ultra Bridge for its resemblance to a maxi-pad.[7][8]

  • Always Platinum Pantyliner
  • Always dailies long
  • Discreet Pantylinner
  • Discreet Normal
  • Always Sensitive
gollark: Wait, no, you already said something about "while event.pull()" or something being bad, never mind. I can't think of alternatives other than having the data reader thing only send data when it gets a message requesting it, or bringing in an HTTP server or something to store everything, but those would also both not be efficient.
gollark: Ah. Hmm. Make it pull from the queue a bit faster than the other end sends messages?
gollark: You would still get a massive backlog if you didn't read it at the same speed it was sent, but you could use the linked cards to send it directly/only to the one computer which needs it really fast.
gollark: You would still have to spam and read messages very fast, but it wouldn't affect anything else.
gollark: There are linked cards, which are paired card things which can just directly send/receive messages to each other over any distance. If the problem here is that your data has to run across some central network/dispatcher/whatever, then you could use linked cards in the thing gathering data and the thing needing it urgently to send messages between them very fast without using that.

See also

References
  1. Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. pp. 190–191, 421. Retrieved 2013-05-07.
  2. Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Retrieved March 30, 2012.
  3. Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on October 6, 2012. Retrieved March 30, 2012.
  4. nurun.com. "UPDATED: P&G plant in Belleville important". The Belleville Intelligencer. Retrieved 2017-10-12.
  5. Diaz, Ann-Christine (September 13, 2015). "Always' Hard-Hitting 'Like a Girl' Wins 2015 Outstanding Commercial Emmy". Advertising Age. Retrieved March 16, 2017.
  6. "Rhetorical Analysis of Always's 'Like a Girl' Advertisement". October 2, 2014.
  7. "A new look for Old Tbilisi", The Economist, OCTOBER 06, 2010 Archived May 12, 2014, at the Wayback Machine
  8. Georgia, Armenia and Azerbaijan, Lonely Planet, p.122


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.