Luvs

Luvs is an brand of disposable diapers made by Procter & Gamble. Luvs were sold as "deluxe" diapers in the late 1980s, though they have been sold as budget diapers since 1994. The Luvs brand also includes baby wipes.

Luvs
Product typeDiapers and Training Pants
OwnerProcter & Gamble
CountryUnited States
Introduced1976 (1976)
Related brandsPampers
Tagline"Live, Learn & Then Get Luvs Now"
Websitewww.luvsdiapers.com

Brand history
  • 1976: The brand is introduced, with help from astronaut Kenneth Buell.[1][2]
  • 1984: New Luvs are introduced with thicker padding.
  • 1985: Baby Pants are introduced.
  • 1986: Super Baby Pants are introduced. Extra large size is also introduced.
  • 1987: Luvs Deluxe is introduced, a diaper that claims to be "so leak-resistant, it works overnight."
  • 1989: Luvs Deluxe introduces single-sex diapers, differentiating the spot where boys and girls wet most.
  • 1991: Luvs Phases are introduced.
  • 1992: Planet Stinks debuted.
  • 1994: Luvs introduces the Dri-Weave, an absorbent material found in Always. This was only used for a short while. The product became a budget brand. At the same time Season 2 of Planet Stinks debuted.
  • 1995: Luvs re-introduced unisex diapers. Planet Stinks was cancelled
  • 1996: Luvs introduces the stretch diaper, a diaper that features the "elastic waistband".
  • 1998: Barney the Dinosaur make his debut on Luvs diapers, in consideration to the theatrical release of Barney's Great Adventure. As part of a deal, Luvs diapers make a cameo in the movie.
  • 1999: Luvs introduces the Size 6 & a new logo.
  • 2000: Luvs SplashWear is introduced.
  • 2001: Luvs Overnight Leakguards are introduced. Shortly thereafter Luvs began using a cloth-like cover.
  • 2002: Luvs SleepDrys, disposable underpants for older children with bed-wetting problems.
  • 2004: Blue's Clues designs make their debut. At that point, the diapers were made with softer material and the Velcro tabs were more cloth-like. SleepDrys and SplashWear were discontinued.
  • 2006: "The Change to Luvs Challenge" is first used in that year.
  • 2007: Bear Hug Stretch is introduced, until 2008.
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References
  1. Joseph, Lawrence E. "THE BOTTOM LINE ON DISPOSABLES". Retrieved 2018-11-04.
  2. Possley, Maurice. "DIAPER CASE DISPOSED OF IN FAVOR OF LUVS". chicagotribune.com. Retrieved 2018-11-04.
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