Uh-Oh ((G)I-dle song)

"Uh-Oh" is a song recorded by South Korean girl group (G)I-dle. It was released on June 26, 2019, by Cube Entertainment as their second digital single.[3]

"Uh-Oh"
Single by (G)I-dle
ReleasedJune 26, 2019 (2019-06-26)
Genre
Length3:28
LabelCube Entertainment
Songwriter(s)Soyeon
Producer(s)
  • Soyeon
  • June
  • MooF (153/Joombas)
  • Simon Hong[1]
(G)I-dle singles chronology
"Senorita"
(2019)		 "Uh-Oh"
(2019)		 "Put It Straight
(Nightmare ver.)"
(2019)
Music video
"Uh-Oh" on YouTube
Professional ratings
Review scores
SourceRating
IZM[2]

A Japanese version of the song is set to be released on August 26, 2020, along with the several Japanese version songs and an original Japanese track titled "Tung-Tung (Empty)" for their 2nd Japanese EP Oh My God.[4]

Background and release

On June 16, 2019, it was released that (G)I-dle will have their comeback with digital single "Uh-Oh".[3] Teaser photos were released on June 17 and June 18.[5][6] Music video teasers were released for each member, Yuqi and Minnie on June 21,[7] Soojin and Shuhua on June 22 [8] and Soyeon and Miyeon on June 23.[9] The group teaser was released on June 24 and 25.[10][11] In an interview with Vibe magazine, the group's leader and composer, Soyeon mention that "Uh-Oh" was written before the release of "Senorita". She wrote it to tell off the people who did not believe she could become a singer or an idol.[12]

The song was released as a digital single on June 26, 2019, through several music portals, including MelOn, iTunes and Spotify.[13][14][15]

Promotion
(G)I-DLE at 'Uh-Oh' Showcase in June 2019

(G)I-dle appeared on MBC Every 1's Weekly Idol on June 26.[16][17] "Uh-Oh" had its debut showcase on the day of the released, in Blue Square Amusement Hall.[18]

(G)I-dle made their comeback stage starting June 26, 2019 through the music program The Show, Show Champion, M Countdown, Music Bank and continued promoting the single on Inkigayo.[19][20][21] (G)I-dle were featured in Sunday Times UK article about things currently heating up and trending around the world during first week of July.[22]

Composition

"Uh-Oh" is composed in the key of B minor, with a tempo of 92 BPM.[23] The song was written by member Soyeon, who co-produced the song with June and MooF (153/Joombas).[24] The song was described as a "Boom bap" style. "Boom bap" is a music production style that was prominent in East Coast hip hop music during the 1990s. The term "boom bap" represents the sounds used for the bass and snare drum.[3]

Commercial performance

"Uh-Oh" ranked top fifty at number 22 on NetEase Cloud Music China for the first half of 2019 making them the only Kpop group to chart.[25]

Music video

On June 26, "Uh-Oh" was released along with its music video. The music video for was choreographed by Star System,[26] while being directed by Digipedi.[27] Tamar Herman of Billboard describe the music video for "Uh Oh" as to show off the confident side of the six women, as each verse serves up a powerful clapback at naysayers. Drawing on '90s fashion for inspiration, the members of (G)I-dle assert themselves and their independence in a variety of settings, ranging from auto body shops to the desert to a club, where they end things by chanting declarations of their own perfection and their love for their fans.[28] Hanan Haddad of E! News stated that the video also featured the members styled as '90s hip-hop baddies, complete with gold chains and denim-on-denim ensembles. The choreography also reflects the rebellious vibe of the song with lots of powerful moves accompanied with tough expressions.[29] The music video has exceeded 5 million views on YouTube at 6:00 pm on June 27.[30]

Usage in media

"Uh-Oh" was featured in episode 85, Amazing Saturday DoReMi Market segment on November 30.[31]

Accolades
Year-end lists
Critic/Publication List Rank Ref.
Douban Most Popular Korean Songs in 2019 3 [32]
Medium 20 Best K-Pop Songs of 2019 14 [33]
Spotify Top K-Pop Artists of 2019 12 [34]
Music program award
Program Date Ref.
The Show (SBS MTV) July 2, 2019 [35]

Charts

Release history
Region Date Format Label
Various June 26, 2019 Digital download, streaming
South Korea
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References
  1. "Uh-Oh / (G)I-dle – TIDAL". Tidal. April 7, 2020.
  2. Kim Do-heon. "Uh-Oh". IZM (in Korean). IZM. Retrieved November 20, 2019.
  3. "(여자)아이들, 4개월만 디싱 'Uh-Oh'로 컴백‥대세 행보 이어간다[공식입장]". HeraldPop. 17 June 2019.
  4. (G)I-DLE,『Oh my god』ジャケットは“表と裏の2面性”がコンセプト. BARKS. Yahoo! Japan. July 10, 2020.
  5. "(여자)아이들, 파격 변신 예고한 'Uh-Oh' 콘셉트 포토". EDaily. 18 June 2019.
  6. "'우기' 여자 아이들은 19일 0시 여자". Insight Korea. 22 June 2019.
  7. "(여자)아이들, 'Uh-Oh' MV 개인 티저 공개…뉴트로 힙합 감성". News10. 22 June 2019.
  8. "(여자)아이들, 수진·슈화의 파격 변신…'Uh-Oh' MV 티저 공개". SportsWorldi. 23 June 2019.
  9. "(여자)아이들, 'Uh-Oh(어-오)' MV 티저 공개…독보적 카리스마". SportsChosun. 24 June 2019.
  10. "(여자)아이들, 'Uh-Oh' MV 티저 영상 공개…걸 크러시 폭발". News1. 25 June 2019.
  11. "(여자)아이들, 오늘(26일) 신곡 'Uh-Oh' 발표..MV 티저 공개". Osen. 26 June 2019.
  12. "진짜 힙합 보여줄게 (여자)아이들" (in Korean). Vibe. Retrieved June 26, 2019.
  13. "Uh-Oh (여자)아이들". www.melon.com (in Korean). Retrieved June 26, 2019.
  14. "Uh-Oh - Single (G)I-DLE", www.itunes.com, retrieved June 26, 2019
  15. "Uh-Oh By (G)I-DLE", www.spotify.com, retrieved June 26, 2019
  16. '주간아' (여자)아이들, 완성형 아이돌의 6인 6색 예능감.."시크부터 청순까지"[종합], HeralPop, June 26, 2019
  17. '주간아이돌' (여자)아이들 신곡 'Uh-Oh' 무대 방송 최초 공개, Seoul Economy Daily, June 26, 2019
  18. 'Uh Oh(어오)' 컴백 쇼케이스서 90년대 '뉴트로' 감성 뽐낸 (여자)아이들, Insight Korea, June 26, 2019
  19. "'쇼챔' (여자)아이들, 'Uh-Oh'로 컴백..'걸크러시 뿜뿜' [별별TV]". Star News. 26 June 2019.
  20. "'음악중심' (여자)아이들 컴백, 글로벌 팬 매료시킨 붐뱁 스웨그". Hankookilbo. 29 June 2019.
  21. "'엠카' 청하·(여자)아이들, 컴백 무대 예고..산하X수연 듀엣 공연". Dangjin Newspaper. 30 June 2019.
  22. "STYLE BAROMETER: SLEEPER'S ATLANTA DRESS, (G)I-DLE AND MOBILE PHONE HOLSTERS". The Sunday Times. 7 July 2019.
  23. "Key and BPM of Uh-Oh by (G)I-dle". musicstax.com. Retrieved 2020-04-06.
  24. "(여자)아이들리더 소연 '시크한 매력'". 26 June 2019.
  25. "(여자)아이들, 중국 왕이뮤직 '2019 상반기 TOP50' 22위 랭크... K-POP 아티스트로서는 유일". Star Daily News. 2019-07-11. Retrieved 2019-07-13.
  26. "starsystem_kor (여자)아이들 [Uh-Oh]". Instagram. 26 June 2019.
  27. "Album Information". Melon. June 26, 2016.
  28. "Don't Mess With (G)I-dle, K-Pop Girl Group Says in 'Uh Oh' Music Video: Watch". Billboard. 26 June 2019.
  29. "(G)I-DLE Are Badass Babes In Their Latest Music Video, "Uh-Oh": Watch". E! News. 30 June 2019.
  30. "(여자)아이들, 잘 나가네… 신곡 '어-오' 뮤비 하루만에 500만뷰". SportsWorldi. 28 June 2019.
  31. "'놀라운 토요일 - 도레미마켓' 지민-혜리, '빙글뱅글' 시스터즈 결성…이들이 풀어야 하는 노래 가사는?". TopStarNews. 28 November 2019.
  32. "Top K-Pop Artists of 2019". Douban. Retrieved December 27, 2019.
  33. Gaffney, Ciara (February 21, 2020). "20 Best K-Pop Songs of 2019". Medium. Retrieved March 25, 2020.
  34. "Top K-Pop Artists of 2019". Spotify. Retrieved December 25, 2019.
  35. "'더쇼' (여자)아이들, 'Uh-Oh'로 컴백 동시 1위..박재정-SF9 출연[종합]". HeraldPop. 2019-07-02.
  36. "RIAS International Top Charts Week 27". Recording Industry Association (Singapore). Archived from the original on July 13, 2019.
  37. "Digital Chart – Week 27 of 2019". Gaon Chart (in Korean). Retrieved July 11, 2019.
  38. "Uh-Oh". billboard.co.kr. July 6, 2019. Retrieved 2019-07-25.
  39. "World Digital Song Sales". Billboard. July 6, 2019. Retrieved July 2, 2019.
  40. "Gaon Digital Chart – July 2018". Gaon Chart (in Korean). Retrieved November 23, 2019.
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