Latata

"Latata" (stylized as "LATATA") is a song recorded by South Korean girl group (G)I-dle as the lead single from their debut Korean extended play (EP) I Am. It was released on May 2, 2018, by Cube Entertainment and distributed by Kakao M. It was written by member Soyeon, who also produced the song alongside Big Sancho. A music video for the song was also released on the same day. Promotions for the song resulted in (G)I-dle's first music show win on SBS MTV's The Show on May 22, 2018.[3] The song also resulted in a second win on Mnet's M Countdown.[4]

"Latata"
Single by (G)I-dle
from the album I Am
Released	May 2, 2018
Genre	Moombahton
Length	3:22
Label	Cube Entertainment Kakao M
Songwriter(s)	Soyeon
Producer(s)	Soyeon Big Sancho
(G)I-dle singles chronology
"Latata" (2018) "Hann (Alone)" (2018)
Music video
"Latata" on YouTube

Professional ratings

Review scores
Source	Rating
KultScene	[1]
IZM	[2]

A Japanese version was released on July 12, 2019 as the lead single from their Japanese debut EP of the same name.[5]

An English version was released on May 15, 2020.[upper-alpha 1][6]

Background

"Latata" was inspired by Song Joon-geun's catchphrase "arata rata rata" in KBS2's Gag Concert.[7][8]

Commercial performance

"Latata" did not enter the Gaon Digital Chart in its first week, but did enter the componing Download Chart at number 68, peaking at number 8 the following week.[9][10] In its second week, the song debuted at number 35 on the Gaon Digital Chart as a "hot" song and peaked at number 16 two weeks later.[11][12] It also entered at number 66 on the componing Streaming Chart and peaked at number 23 the following week.[13] The song entered at number 4 on the Gaon Social Chart, and climbed to number 3 the following week.[14][15]

In the United States, the song entered at number 11 on the Billboard World Digital Songs chart, and climbed to number 4 the following week, selling 1,000 copies, making it the best-selling K-pop song in the week of May 10.[16] The song has sold 3,000 copies in America as of August 2018.[17]

On February 3, "Latata" music video surpassed 100 million combined views for the official music video uploaded on 1theK's channel and (G)I-dle's official channel.[18]

Accolades

Year-end lists

Critic/Publication	List	Rank	Ref.
Bugs	2018 Year End Top 100	37	[19]
HK01	20 Must Listen to K-Pop Songs of 2018	3	[20]
Hypable	10 great K-Pop songs from 2018 to add to your end-of-year playlist	N/A	[21]
Idology	2018 Song of the Year	1	[22]
PAPER	PAPER's Top 20 K-Pop Songs of 2018	14	[23]
SBS	Top 100 Asian pop songs of 2018	38	[24]
KultScene	25 Best K-pop Songs Of 2018	15	[25]

Music program wins

Program	Date	Ref.
The Show (SBS MTV)	May 22, 2018	[3]
	May 29, 2018	[26]
M Countdown (Mnet)	May 24, 2018	[4]

Charts

Weekly charts Chart (2018) Peak position South Korea (Gaon Digital Chart)[12] 12 US World Digital Songs (Billboard)[16] 4 Monthly chart Chart (2018) Peak position South Korea (Gaon Digital Chart)[27] 13

Year-end chart Chart (2018) Peak position South Korea (Gaon Digital Chart)[28] 81

Notes

1. English translation by Lauren Kaori

References

1. "KultScene review". The Star. May 21, 2018. Retrieved November 21, 2019.
2. Jung Hyo-beom. "Latata". IZM (in Korean). IZM. Retrieved November 20, 2019.
3. "'더쇼' (여자)아이들, 첫 1위 '눈물'..엔플라잉 컴백·NCT 제노X김용국 새 MC[종합]". OSEN (in Korean). May 22, 2018. Retrieved May 22, 2018.
4. "[종합] '엠카' (여자)아이들, 데뷔곡 '라타타'로 2관왕…무서운 신인" (in Korean). Retrieved May 24, 2018.
5. “幕張ジャック”(G)I-DLE、7・31日本デビュー ショーケースも決定
6. Jeff Benjamin (May 15, 2020). "(G)I-DLE Take Next International Step With English 'Latata' Single". Forbes.
7. "'불후' (여자)아이들 소연 "데뷔곡 '라타타', 개그콘서트서 영감 얻어"". Gyeongin Daily. October 5, 2019. Retrieved 2019-11-29.
8. Park Dong-sun (November 22, 2019). "(여자)아이들 소연 "데뷔곡 LATATA, '라따라따 아라따'에서 영감"…원 유행어 창시자 송준근 주목". RPM9. Retrieved 2019-11-29.
9. "18th Week of 2018 – Gaon Download Chart". gaonchart.co.kr. Retrieved May 20, 2018.
10. "19th Week of 2018 – Download Chart". gaonchart.co.kr. Retrieved May 20, 2018.
11. "Week 19 of 2018 – Digital Chart". May 6–12, 2018. Retrieved May 21, 2018.
12. "Week 22 of 2018 – Digital Chart". May 27 – June 2, 2018. Retrieved June 8, 2018.
13. "19th Week of 2018 – Streaming Chart". gaonchart.co.kr. Retrieved May 20, 2018.
14. "18th Week of 2018 – Social Chart". gaonchart.co.kr. Retrieved May 20, 2018.
15. "19th Week of 2018 – Social Chart". gaonchart.co.kr. Retrieved May 20, 2018.
16. "(G)I-DLE Go Top 5 on World Albums & Song Sales Charts With Debut Releases". Billboard. Retrieved May 20, 2018.
17. "(G)I-DLE Hit New Peak on World Digital Song Sales Chart With 'Hann (Alone)'". Billboard. Retrieved 2018-08-27.
18. ""특급 신인" (여자)아이들, 데뷔곡'라타타' 뮤직비디오 1억뷰 돌파". 3 February 2019.
19. "2018 벅스 연말 종합 TOP100". 7 December 2018.
20. Yuyuan, Li (December 31, 2018). "盤點2018年20首必聽k-pop冠軍歌 　BTS、EXO等天王之年". HK01 (in Chinese). Retrieved January 5, 2019.
21. Abramo, Donya (December 30, 2018). "10 great K-Pop songs from 2018 to add to your end-of-year playlist". Hypable. Retrieved January 3, 2019.
22. "결산 2018 : 최고의 노래" [Closing 2018: Song of the Year]. February 27, 2018.
23. Benjamin, Jeff (December 21, 2018). "PAPER's Top 20 K-Pop Songs of 2018". PAPER. Retrieved December 26, 2018.
24. "PopAsia's Top 100 Asian pop songs of 2018: 50-1". SBS. Popasia. December 24, 2018. Retrieved January 3, 2019.
25. "25 BEST K-POP SONGS OF 2018". KultScene. December 25, 2018. Retrieved January 8, 2019.
26. "'더쇼' (여자)아이들, 1위·3관왕 달성..프리스틴V·칸 데뷔 [종합]". OSEN (in Korean). Retrieved May 29, 2018.
27. "Gaon Digital Chart – June 2018". Gaon Chart (in Korean). Retrieved November 23, 2019.
28. "Gaon Digital Chart – 2018". Gaon Chart (in Korean). Retrieved November 23, 2019.