Dumdi Dumdi (song)

Dumdi Dumdi (Hangul: 덤디덤디; RR: Deomdi Deomdi, stylized as "DUMDi DUMDi") is a song recorded by South Korean girl group (G)I-dle, released on August 3, 2020, by Cube Entertainment and Republic Records as the lead single of the group's single album of the same name.[1][2] The single is the group's first summer song since debut. It was written by member Soyeon, who also produced the song alongside Pop Time who has produced many of Zico and Block B's hit songs.

"Dumdi Dumdi"
Single by (G)I-dle
from the album Dumdi Dumdi
A-side"I'm the Trend"
ReleasedAugust 3, 2020 (2020-08-03)
StudioCube Studio
Genre
Length3:30
Label
Songwriter(s)
Producer(s)
  • Soyeon
  • Pop Time
(G)I-dle singles chronology
"I'm the Trend"
(2020)		 "Dumdi Dumdi"
(2020)
Music video
"DUMDi DUMDi" on YouTube

"Dumdi Dumdi" was described as a (G)I-dle style of a summer dance song.[3] Musically, it is a tropical-based rhythm with moombahton song featuring lyrics that evoke 'hot, cold, passion and excitement' that are reminiscent of summer and youth.[4] An accompanying music video for the song was uploaded onto (G)I-dle's YouTube channel simultaneously with the single's release. Upon release, the music video broke their own record amassing 17.6 million views in 24 hours.

A Chinese version of the song is available only NetEase Music.[5]

A Japanese version of the song is set to be released on August 26, 2020, along with the several Japanese version songs and an original Japanese track titled "Tung-Tung (Empty)" for their 2nd Japanese EP Oh My God.[6]

Background

(G)I-dle took a shift in their style of music, from dark and sinister "Hann (Alone)" in summer 2018, '90s-inspired hip-hop cut "Uh-Oh" in summer 2019, and charismatic, intense and dreamy for "Oh My God",[7] to a vibrant and youthful summer song "Dumdi Dumdi" for summer 2020.[8] The single was released in Korean, Japanese and Mandarin language. This is (G)I-dle's first song to feature a Chinese version in their discography.[5] Member Yuqi was credited for "Dumdi Dumdi" Chinese lyrics and guide alongside Z King.[9] Soyeon revealed that she received inspiration for the track from the 2016 Disney's Zootopia.[10] The members of the group participated in visual concept planning such as photos of hair and makeup, and styling that gives a vintage feeling for (G)I-dle type of summer.[11] Hours after the release, Soyeon went live on V Live. She revealed the meaning of "Dumdi Dumdi":

"Dumdi Dumdi meaning is youth. I wanted to record who I am in this time, what I can do only at this age. Youth, I think I am enjoying my youth. I especially enjoy my work when everything blazes up [passion]. I think you guys feel this kind of heat and coldness in whatever you are doing too. Whether that be work or love [...] Youth is when even in the most burning passion, the sharp wind blows from time to time. A good feeling that can cool things down or heat things up even more.

— Soyeon on the meaning of Dumdi Dumdi and Youth, V Live[12]

Composition and lyrics

The song is in the key of E major, 123 bpm with a running time of 3:30 minutes.[13] "Dumdi Dumdi" is an upbeat dance pop track song with tropical drum beats and a strong moombahton rhythm with booming percussion.[14] The song has light latin pop influences and a subtle incorporation of the dependably "catchy" whistle hook and the onomatopoeic refrain of "Dumdi Dumdi".[15][16]

Soyeon explained several specific lyrics on August 3, V Live. "With the hot sun I’m a little crazy / My cheeks are easily flushed", explaining that the sun was an excuse for her to go crazy — "I’m going crazy because of my passion"; "And then I feel dizzy and flushed / Like swimming I start dancing", explaining that she wanted to express something like, "did this person drink?", "kind of dizzy", “so exciting”; "The wind makes my heart beat / The waves make my heart pound", explaining that her youth is like the summer and the wind and waves are the songs; "Like this I want to close my eyes tightly / Forever even if the sun rises", she commented that she wants to live her youth passionately until 100; "When the moon falls asleep and the summer is cooled down / Sing to me the song of the hot time", explaining that she wanted to tell her fans – "when you feel like your passion is cooling off, you have to listen to this song."[12]

Critical reception

"Dumdi Dumdi" was met with generally positive reviews from music critics. Jeff Benjamin writing for Forbes wrote that the song is flirty and fun cut boasting booming percussion, and praised Soyeon for trying out vocal manipulation effects while "simultaneously spitting some of her fastest rhymes to date on the second verse."[15] Brianne Constantino from Myx describe the song as "fun and energetic".[17] One Music PH, a Filipino online music hub owned by ABS-CBN Corporation called the song "an unpredictable and undeniable genre-breaking anthem."[18] In his review for the Clash Magazine, Robin Murray described "Dumdi Dumdi" as "immaculate pop banger that walks in its own lane."[19] Journalist C.A. from UdoU PH, regarded the track as "flaunts the boundaries between K-pop’s tropical house and sunkissed island that gives way to a bright refrain" and further added, "all six members flex their signature styles on this addictive bop."[20] Lee Nam-kyung of the MBN Star wrote that "retro concept and summer song are popular in the music industry recently, however, in this comeback, it was refreshing and strong with a vintage feel, and it was also possible to feel a lively and fresh charm that not only snipes the hearts of fans, but also makes the ears easy to listen. In addition, the part where the vocals hum "Dumdi Dumdi", I could humming just by listening to the melody and lyrics." He concluded positively that "(G)I-dle were able to highlight their own summer in their hip and unique charm, and show the aspect of a concept craftsman that fits the trend."[21]

Commercial performance

"Dumdi Dumdi" topped number one on iTunes Top Song chart in 41 regions around the world, including countries in Asia, Europe, South America and Africa. The song become (G)I-dle's most successful song on that platform.[22] The song debuted and peaked at number 27 on the Gaon Digital Chart with Gaon index of 13,623,261 for the week ending August 8, 2020.[23] The song also placed at number 5 on the Download Chart and number 41 on the Streaming Chart.[24][25]

Track listing
Digital download[26]
No.TitleLyricsMusicArrangementLength
1."Dumdi Dumdi" (덤디덤디)Soyeon
  • Soyeon
  • Pop Time
  • Pop Time
  • Soyeon
3:30
Total length:3:30

Credits and personnel

Credits are adapted from Cube Entertainment.[27]

  • (G)I-dle – vocals
  • Soyeon – producing, songwriting, rap arrangement, audio engineer
  • Pop Time – producing, audio engineer
  • Minnie – whistle[28]
  • Jeon Jae-hee – chorus
  • Wooseok of Pentagon - chorus
  • Kim Ho-hyun – guitar
  • Park Ji-yong – keyboard
  • Jeon Bu-yeon (Cube Studio) – record engineering, recording engineer
  • Gu Jong-pil (Cube Studio) – mixing engineer
  • Jeong Yoo-ra (Cube Studio) – assistant mixing engineer
  • Kwon Nam-woo (821 Sound mastering) – mastering engineer
  • Yuqi – Chinese translation, guide
  • Z KING – Chinese translation, guide

Promotion

(G)I-dle kicked off promotions by appearing on V Live's LieV on August 4.[28] Miyeon, Minnie and Yuqi appeared as guests on August 5 episode of TMI News's Best summer songs that must be listened in the summer and performed a preview of "Dumdi Dumdi".[29] The group appeared as guest on August 6 episode of SBS Power FM's Cultwo Show.[10] The group partnered up with Makestar to hold a global fan meeting. Fans participating in the video call event, began on August 4–13, was given a limited edition photo card when purchasing the album through Makestar.[30] On June 5, they appeared on SBS Power FM Lee Jun's Youngstreet.[31] On August 4, the group attended the broadcast recording for August 11 episode of Arirang's After School Club.[32]

The group promoted the song with a series of live performances on various music programs starting with Mnet's M! Countdown on August 6.[33] This was followed by performance on SBS's Inkigayo,[34] SBS MTV's The Show,[35] MBC Music's Show Champion,[36] and KBS's Music Bank.[37] (G)I-dle has also performed the song live, including during the group's attendance at 2020 Soribada Best K-Music Awards.[38]

Music video

An accompanying music video for "Dumdi Dumdi" was uploaded to (G)I-dle's official YouTube channel on August 3, 2020.[39][40] It was choreographed by Lee Jung Lee who had previously choreographed Itzy's "Wannabe", Twice's "More and More", Somi's "What You Waiting For" and Blackpink's "How You Like That".[41] The video featured Yong Yong the iguana.[42] The members took a style transformation with members in retro style outfits and stand out accessories to emphasize the coolness.[11][21]

The video begins with a statement, "When the sun strikes the heart of the desert, the wandering souls come across each other at an outdated motel where human vestiges are barely traceable... There is a special life story behind each soul, and together, they end up spending the most burningly compelling day of their lives."[43] In the background of an outdated desert with exotic elements such as iguanas and parrots, campers and horses,[44] showing members with different stories meeting at a sleepy motel to hold a summer party.[45] As the video progressing, the scenes overall change into colourful and vivid colours, giving a contrasting look to the intro part of the film.[46] It has a little reminiscent of the fashion and vibes usually seen at American summer music festivals like Coachella and Burning Man.[16] The music video also incorporates summer essentials such as a camping car, bonfire, swimming pool, colorful confetti and fancy outfits.[46] In the video, Miyeon, an actress on her vacation alone; Minnie the wanderer enjoying her freedom; the homebody Soojin; Soyeon riding a convertible, Yuqi the cowgirl crossing the dessert and a part-time waitress, Shuhua. The video cuts to Soyeon, stood in front of an old motel located in the middle of the desert, carrying a large bag of luggage and was surprised by the discovery of Shuhua in the cafeteria.[47] Towards the end, they end up becoming friends, having the time of their lives and leaving their troubles behind.[43]

A dance performance music video was released through the Mu:fully official YouTube channel.[48][49]

A retro-style lyric video was released on August 7, 2020. The video contains party sets and animals that appear in the music video of "Dumdi Dumdi".[50]

On August 11, the dance practice video for "Dumdi Dumdi" was released on both (G)I-dle's official YouTube and V Live channel.[51]

Reception

The music video surpassed 10 million views in 10 hours, breaking its own record which was 2 hours faster than "Oh My God". The music video garnered 17.6 million views on Youtube in 24 hours, surpassing their previous record with "Oh My God" which gained 17 million views. In addition, the music video ranks on YouTube real-time trending in 35 regions around the world, including 3rd in South Korea, 2nd in Paraguay, 3rd in Chile, and 5th in Brazil.[52] It later went on exceeding 18 million views in Sina Weibo in 18 hours, and ranked 25th in Weibo's real-time search query. The related hashtag on Weibo has received 130 million interactions.[53] On August 5, the music video hit 30 million views, becoming the group's fastest music video in 40 hours.[22]

Accolades
Music program award
Program Date Ref.
Show Champion (MBC Music) August 12, 2020 [36]
M Countdown (Mnet) August 13, 2020 [54]
Inkigayo (SBS) August 16, 2020 [55]

Charts

Weekly charts
Chart (2020) Peak
position
Hungary (Single Top 40)[56] 15
South Korea (Gaon)[23] 27
South Korea (K-pop Hot 100)
US World Digital Song Sales (Billboard)[57] 15

Release history
Region Date Format Distributor
Various August 3, 2020
gollark: It also ships a "fuse filter" thing, which is apparently based on similar principles but mildly more compact, except construction can fail, and according to their empirical testing it needs over 100000 keys to have a decent chance of not failing, and the only explanation is a link to an incomprehensible paper on properties of hypergraphs.
gollark: I found a crate for it.
gollark: Also, I'm wondering if I *should* actually make it store the full text of stuff, for highlighting the relevant bits.
gollark: As of now the search is just limited to ANDing all the bitmaps; it doesn't do ranking, nearness, multiple boolean operators, sort of thing.
gollark: 3 tokens, right now, I can fiddle with that.

See also

References
  1. Baek Ji-eun (July 14, 2020). [단독] (여자)아이들, 8월 초고속 컴백…글로벌 걸그룹 '우뚝' [[Exclusive], (G)I-DLE August super-fast comeback… Global girl group'standing']. The Chosun Ilbo.
  2. (여자)아이들, 8월 컴백…데뷔 첫 서머송 '덤디덤디' 발매 [(G)I-DLE comeback in August… Debut first summer song 'Dumdi Dumdi' released]. Sports Today. July 17, 2020.
  3. Kim Ji-hye (July 29, 2020). (여자)아이들 '덤디덤디', 단체 콘셉트 이미지 공개..화려한 파티 분위기 ["(G)I-DLE 'DUMDi DUMDi', Group Concept Image shared...Fancy Party Feeling"]. Herald Pop.
  4. Park Seo-hyun (July 27, 2020). (여자)아이들, 신곡 '덤디덤디' 오디오 티저 영상..Pop Time 지원사격(공식) [(Official)(G)I-dle, new song 'Dumdi Dumdi' Audio Teaser Video..Pop Time Support Shooting]. HeraldPop.
  5. "出道后首次推出的夏日单曲《DUMDi DUMDi》即将". m.weibo.cn. NetEase Music. August 1, 2020.
  6. (G)I-DLE,『Oh my god』ジャケットは“表と裏の2面性”がコンセプト. BARKS. Yahoo! Japan. July 10, 2020.
  7. Jeong Byung-geun (August 3, 2020). (여자)아이들, 쿨+핫+열정 보랏빛 컴백(종합) [(Comprehensive) (G)I-dle, Cool + Hot + Passionate Purple Comeback]. The Fact.
  8. "[Media Showcase] (G)I-DLE Makes Eye-Catching 'DUMDi DUMBDi' Summer Comeback + New Variety Show Coming Soon!". GOKPOP MALAYSIA. August 3, 2020.
  9. 덤디덤디 (DUMDi DUMDi) 专辑介绍. music.163.com. NetEase Music. August 3, 2020.
  10. Ahn Eun Jae (August 6, 2020). '컬투쇼' 에릭남X(여자)아이들이 선보인 #신곡 #반전매력 #댄싱머신[종합] ['Cultwo Show' Eric Nam X (G)I-dle #New Song #Reverse Charm #Dancing Machine [Comprehensive]]. Sports Seoul.
  11. Song Hyo-jin (August 3, 2020). "이번에는, 젊음과 여름"…(여자)아이들, '덤디덤디'의 자신감 ["This time, youth and summer"… (G)I-dle, confident]. Dispatch.
  12. Jeon Soyeon🦁. V Live. August 3, 2020.
  13. "Key and BPM of DUMDi DUMDi by (G)I-dle". musicstax.com. Retrieved 2020-08-03.
  14. Kim Hyo-jung (August 3, 2020). (여자)아이들 "여름은 젊음…시원하면서도 뜨겁잖아요". Yonhap News Agency.
  15. Jeff Benjamin (August 3, 2020). "(G)I-DLE Make A Play For K-Pop Song Of Summer With Feel-Good 'Dumdi Dumdi'". Forbes.
  16. Riddhi Chakraborty (August 3, 2020). "Watch (G)I-DLE Start a Party in The Desert in 'Dumdi Dumdi'". Rolling Stone India.
  17. Brianne Constantino (August 4, 2020). "(G)I-DLE TURNS THE HEAT UP WITH "DUMDI DUMDI" VIDEO". Myx.
  18. "K-pop group (G)I-DLE releases new music". One Music PH. August 4, 2020.
  19. Robin Murray (August 3, 2020). "(G)I-DLE Return With New Single 'DUMDi DUMDi'". Clash Magazine.
  20. C.A. (August 6, 2020). "(G)I-DLE Return With New Single 'DUMDi DUMDi'". ÜDOÜ PH.
  21. Lee Nam-kyung (August 7, 2020). (여자)아이들, 콘셉트 장인 등극…‘덤디덤디’로 청량美 폭발 [M+가요진단] [(G)I-dle, becoming a concept craftsman... Refreshing beauty explodes with 'DUMDi DUMDi'[M+ music diagnosis]]. MBN Star.
  22. Yoon So-yeon (August 5, 2020). "(G)I-DLE tops charts in and outside Korea with 'DUMDi DUMDi'". Korea JoongAng Daily.
  23. "Digital Chart – Week 32 of 2020". Gaon Chart (in Korean). Retrieved August 13, 2020.
  24. "2020년 32주차 Download Chart". gaonchart.co.kr. August 2–8, 2020.CS1 maint: date format (link)
  25. "2020년 32주차 Streaming Chart". gaonchart.co.kr. August 2–8, 2020.CS1 maint: date format (link)
  26. "[single] DUMDi DUMDi (G)I-dle". Retrieved August 3, 2020 – via Melon.
  27. "(G)IDLE - I Trust album information". Cube Entertainment. April 6, 2020.
  28. "[Full] (G)I-DLE X LieV!". V Live. August 4, 2020.
  29. Kang Bora (August 5, 2020). 'TMI NEWS' (여자)아이들, 듀스 '여름 안에서' 포인트 안무 재해석. Single List.
  30. (여자)아이들X메이크스타, 영상통화 이벤트로 `글로벌 팬` 뜨거운 만남. Korea Economic Daily. August 5, 2020.
  31. '영스트리트' (여자)아이들 미연 "슈화, 첫인상 강렬했다". Hankookilbo. August 10, 2020.
  32. (여자)아이들 ((G)I-DLE), 어여쁜 아이들[뉴스엔TV]. Newsen. August 4, 2020.
  33. Lee Si-yeon (August 6, 2020). '엠카운트다운' (여자)아이들 컴백 무대 "심장 뛰는 신곡" ['M Countdown' (G)I-DLE Comeback Stage "Heart Beating New Song"]. Star News.
  34. '인기가요' 화사, 1위 트리플 크라운 등극‥트레저 데뷔-강다니엘 컴백[종합]. HeraldPop. August 9, 2020.
  35. [E포토] (여자)아이들, '섹시한 퍼포먼스'. SBS. August 11, 2020.
  36. [종합] '쇼챔피언' (여자)아이들, '덤디덤디'로 1위…"성장하는 모습 보여줄 것". MyDaily. August 12, 2020.
  37. '뮤직뱅크' (여자)아이들의 경쾌+강렬한 썸머 곡..'덤디덤디' 컴백. HeraldPop. August 14, 2020.
  38. (여자)아이들 ‘덤디덤디’ 음악방송 2관왕, 트로피만큼 빛난 앵콜 라이브. Newsen. August 14, 2020.
  39. Abhishek Jariwala (August 1, 2020). "(G)I-DLE, MV Teaser for "DUMDi DUMDi" Released on July 31 – "Come Back D-3"". PRESSREELS.
  40. Bill K. Byron (August 3, 2020). "(G)I-DLE, "Dumdi Dumdi" Released on August 3 – "Summer and Youth at once"". PRESSREELS.
  41. "leejung_lee (여자)아이들 "Dumdi Dumdi"". Instagram. August 14, 2020.
  42. 깜짝출연ㅎㅎ 8/3여자아이들((G)I-DLE) 컴백 뮤비 많이 봐주세요!!. Instagram. @yongyong_igu. July 31, 2020.
  43. Rania Aniftos (August 3, 2020). "(G)I-DLE Turns a Sleepy Desert Town Into a Fun-Filled Dance Party in 'DUMDi DUMDi' Video". Billboard.
  44. (G)I-DLE、新曲「DUMDi DUMDi」MV予告映像を公開…エキゾチックな雰囲気. Kstyle.com. July 31, 2020.
  45. Kim Hyun-joong (August 1, 2020). (여자)아이들, '덤디덤디' M/V 티저 공개…'6인6색 매력 포텐' [(G)I-dle, 'Dumdi Dumdi' M/V teaser released… '6-person 6-color charm potent']. The Viewers.
  46. Julia Hur (August 6, 2020). "(G)I-DLE Returns With New Summer Single "DUMDi DUMDi"". The Kraze.
  47. Jeong An-ji (July 31, 2020). (여자)아이들, 신곡 '덤디덤디' 오디오 티저 영상..Pop Time 지원사격(공식) ['Comeback D-3'(G)I-dle, 'Dumdi Dumdi' Music Video Teaser Released]. The Chosun Ilbo.
  48. (여자)아이들((G)I-DLE) - "DUMDi DUMDi" Dance Performance 뮤플리 스페셜. mu:fully. August 4, 2020.
  49. Sun Mi-kyung (August 4, 2020). '뮤플리' (여자)아이들, '덤디덤디' 댄스 퍼포먼스 영상 공개..청량미 UP[종합] [Mu:fully (G)I-dle, 'Dumdi Dumdi' dance performance video released...]. OSEN.
  50. Yeo Dong-eun (August 8, 2020). (여자)아이들, 신곡 '덤디덤디 (DUMDi DUMDi)' 리릭 비디오 공개! [(G)I-dle, new song 'DUMDi DUMDi' Lyric video released!]. My Daily.
  51. (여자)아이들, '덤디덤디' 안무 영상 공개…여름 에너지 가득. XSportsNews. August 11, 2020.
  52. Kim Ji-hye (August 4, 2020). (여자)아이들, '덤디덤디' MV 공개 10시간 만 유튜브 천만 뷰 돌파..자체 최고 ["(G)I-DLE 'DUMDi DUMDi', MV released 10 hours, YouTube topped 10 million views..]. Herald Pop.
  53. Jung Ji-won (August 4, 2020). (여자)아이들, MV 1800만뷰 돌파+웨이보 해시태그 1억 3천만 조회 [(G)I-dle break through 18 million views of MV + 130 million views of hashtags]. Joy News24.
  54. [종합] '엠카' (여자)아이들, 강다니엘 제치고 8월 둘째주 1위…"네버랜드 사랑해". MyDaily. August 13, 2020.
  55. '인기가요', (여자)아이들 1위 "더 열심히 할 것"…2위 지코·3위 이하이 [TV캡처]. SportsToday. August 16, 2020.
  56. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved August 16, 2020.
  57. "World Digital Song Sales: August 15, 2020". Billboard. August 15, 2020.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.