Toyota South Africa Motors

Toyota South Africa Motors (Pty) Ltd (TSAM) is an automobile manufacturer based in Prospecton, South Africa and a subsidiary of Toyota.

Toyota South Africa Motors
Subsidiary
IndustryAutomotive
Founded1961
HeadquartersProspecton, South Africa
ParentToyota Motor Corporation
Websitewww.toyota.co.za

History

In 1959 the first Toyota model (a Land Cruiser) was exported to South Africa, followed two years later by ten copies of the Stout.[1][2]

The production of Toyota models at Motor Assemblies began in 1962[1][3] or 1963.[2] At the end of 1964, the sales organization Toyota SA, which had been founded three years earlier, took over the majority of Motor Assemblies.[2]

In 1978, TSAM finally acquired 100% of the shares in Motor Assemblies.[3]

The Japanese Toyota Motor Corporation initially acquired 27.8% of the shares in TSAM in 1996, increased this share to 75% in 2002 and finally to 100% in 2009.[1][3][4]

In 2006, Toyota SA replaced BMW South Africa as the country's largest automobile exporter.[5]

In 2014, Toyota had 8,500 employees in South Africa.[6]

Models

At Motor Assemblies, Toyota platform trucks such as the Toyopet Stout were initially produced.[2] From 1966 the Corona was also produced, which is the production of the first passenger car the Toyota brand.[2] In November 1966, the engine production began.[2]

The Hilux has been manufactured in South Africa since 1970, and Hino commercial vehicles have also been produced since 1974.[3] In May 1975, the production of the Corolla began.[3]

The models manufactured by TSAM are also exported: the Corolla to Australia since 2003 and to Europe since 2007, the Hilux pickup to Europe and Africa since 2005.[3]

With the Toyota Conquest or Tazz, TSAM followed a similar approach (long construction time of an outdated model, relatively little model maintenance) as Volkswagen with the Citi Golf and Nissan South Africa with the Nissan 1400. The model was sold as Conquest from 1986 and as Tazz from 1996 to 2006.[7] But from 1996 to 2006, sold 207,169 copies of TSAM Tazz and was in this period of eight (out of eleven) years the market leader in its class. [10] As the successor of the smaller Tazz are Aygo and the Etios.[7][8]

The one millionth Corolla was manufactured in South Africa in 2013.[9]

In 2014, the Hilux and Fortuner models, all Ses'fikile Hino models and taxis were produced from kits at the Toyota plant in Prospecton near Durban.[6]

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References
  1. "75 Years of Toyota: Activities by Region – Africa". toyota-global.com. 2016-08-01. Retrieved 2017-02-01.
  2. M. Compton, T. J. Gallwey: Motor Assemblies Limited. A small South African Assembly Plant that became a major Manufacturer, 2009.
  3. Overview of Overseas Production Affiliates: Africa, Übersicht der Toyota Motor Corporation.
  4. Kweku Ampiah: L'Afrique du Sud dans la TICAD: un rôle pivot, in Afrique contemporaine 2004/4, S. 91–112.
  5. Norman Lamprecht: The impact of the Motor Industry Development Programme (MIDP) on the export strategies of the South African light motor vehicle manufacturers (1995–2008), Dissertation an der Universität von Südafrika, Pretoria 2009.
  6. Charles Cornew: African adventures, in: Automotive Manufacturing Solutions vom 4. November 2014.
  7. Jeanette Clark: Toyota launches Tazz replacement, in: Moneyweb vom 21. Mai 2012.
  8. Irma Venter (2011-04-11). "Toyota hopes to fill Tazz void with new Aygo". engineeringnews.co.za. Retrieved 2017-02-01.
  9. New Milestone for Toyota SA Motors, Pressemitteilung von Toyota SA Motors vom 27. November 2013.
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