Saravana Bhavan

Hotel Saravana Bhavan is the largest South Indian vegetarian restaurant chain in the world, founded in 1981 with ₹5,000 capital in Chennai, Tamil Nadu, India.[1] They have more than 39 locations in India (30 in Chennai) and 87 across several countries in Southeast Asia, Australia, New Zealand, the Middle East, Africa, Europe and North America.[2][3]

Hotel Saravana Bhavan
Private
IndustryRestaurant
GenreSouthern Indian Vegetarian Cuisine
Founded1981 (1981)
FounderP. Rajagopal
Headquarters
Chennai
,
India
Number of locations
25 (in india), 85 (outside india)
Area served
India, Australia, New Zealand, Malaysia, Oman, Canada, France, Belgium, Germany, Singapore, Bahrain, UAE, UK, USA, Kuwait, Saudi Arabia, Kenya, South Africa, Qatar, Hong Kong, Thailand, Netherlands and Sweden.
Key people
P. R. Siva Kumar
R. Saravanan
ProductsFood, Sweets, Bakery, Ice Cream
ServicesFast Food, Take Away, Home Delivery and Outdoor Catering
Revenue₹29,782.4 million (US$420 million) (2017)
Number of employees
8,700 (in India - 2014)
Websitewww.saravanabhavan.com

History
One of the most popular overseas branches, located in Edison, New Jersey, United States

P. Rajagopal opened a tiny grocery shop on the outskirts of the city.[4] In 1992, Rajagopal on his visits to Singapore observed the functioning of the multinational fast food joints like McDonald's and used them as a model.[5]

By the 1990s, the Saravana Bhavan chain spread throughout neighbourhoods in Chennai. In 2000, Saravana Bhavan opened its first branch outside India, opening a franchise in Dubai, with a large number of Indian expatriates. It eventually expanded to Paris, Frankfurt, London, New York City, Dallas, Toronto, Stockholm, Doha and Auckland. While the restaurants gained popularity among non-Indians, they mostly target the South Asian expatriate population. They are sometimes referred to as "canteen-like joints are strictly aimed at Indian expatriates missing a taste of home".[6] It is considered to be a high volume, low margin venture which is labour-intensive. Saravana Bhavan sends workers from India to work in their foreign branches.[7] The overseas outlets are run by franchisees.

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See also

References
  1. "Founder & Key Personalities". Saravana Bhavan. Retrieved 31 May 2007.
  2. Berry, Rynn; Suzuki, Chris A.; Litsky, Barry (2006). The Vegan Guide to New York City. Ethical Living. p. 27. ISBN 0-9788132-0-0. Retrieved 3 July 2008.
  3. Addison, Bill (30 June 2006). "Diners line up for Saravana dosas". San Francisco Chronicle. Retrieved 3 July 2008.
  4. Romig, Rollo (7 May 2014). "Masala Dosa to Die For". Retrieved 12 April 2019 – via NYTimes.com.
  5. The Hindu, Friday, 21 August 1998
  6. "Coconuts Hong Kong Hot Spot food review of Indian restaurant Saravana Bhavan". Coconuts. 18 November 2015. Retrieved 12 April 2019.
  7. Management, Strategic; Asia-Pacific; China; India; America, North. "Indian Restaurant Chains Have Overseas Expansion on Their Menus". Knowledge@Wharton. Retrieved 12 April 2019.
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