Neutrogena

Neutrogena is an American brand of skin care, hair care and cosmetics which is headquartered in Los Angeles, California.[1] According to product advertising at their website, Neutrogena products are distributed in more than 70 countries. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the US-based Johnson & Johnson conglomerate, which bought the independent company in 1994.[2]

Neutrogena
Subsidiary
IndustryConsumer Packaged Goods
Founded1930 (1930)
FounderEmanuel Stolaroff
Headquarters
Los Angeles
,
United States
Area served
Worldwide
Revenue $16 billion USD (2010)
ParentJohnson & Johnson
WebsiteNeutrogena.com

History

In 1930, Emanuel Stolaroff started a small company called Natone. Soon, it grew into a larger business, and he started expanding it into retail markets.[3] Stolaroff met Belgian chemist Edmond Fromont in 1954, and acquired the rights to distribute his patented formula of a mild clear soap that cleared the skin, without drying it, in the US.[1] By then, Lloyd Cotsen had entered the Stolaroff family by marrying his daughter Joanne Stolaroff.[4] In 1962, the company name was officially changed to Neutrogena Corporation; Cotsen became president in 1967.[5]

The company listed publicly on the NASDAQ in 1973, with a market value of $1.2 million. Cotsen started marketing soap through 2 major channels: dermatologists and luxury hotels.[6] Neutrogena managed to stay clear of any major pricing wars, like those of other big corporations of that generation. It launched product lines in acne and anti-aging areas.[4] In 1982, profits reached US$3 million, and Cotsen was named the CEO.[4]

In 1994, Johnson & Johnson acquired Neutrogena for $924 million, at a price of $35.25 per share.[7] Johnson & Johnson's international network helped Neutrogena boost its sales and enter newer markets including India, South Africa, and China. Priced at a premium, Neutrogena products are distributed in over 70 countries. The company has major subsidiaries in Canada, United Kingdom, South Korea and India.[1]

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  1. Neutrogena.com | Archived 2011-05-08 at the Wayback Machine
  2. HOFMEISTER, SALLIE (23 August 1994). "Johnson To Acquire Neutrogena". NY Times.
  3. Neutrogena Official Facebook Page |
  4. Company Perspectives: While continuing the Neutrogena past
  5. "Neutrogena Chairman Lloyd Cotsen Dies at 88". www.usnews.com. 2017. Archived from the original on 2017-08-02.
  6. "Gale Directory of Company Histories: Neutrogena Corporation"
  7. "NEUTROGENA CORP, Form SC 14D9, Filing Date Aug 26, 1994". secdatabase.com. Retrieved May 15, 2018.
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