ColourPop Cosmetics

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website or at Ulta Beauty.[1] They predominately make products for the eyes, lips, and face.[2]

ColourPop Cosmetics
IndustryCosmetics
Founded2014
FounderLaura Nelson
John Nelson
Headquarters
Oxnard, California
ParentSeed Beauty
Websitecolourpop.com

Their brand is known for their affordable pricing (many of their products range in price from $5-$20) and collaborations based on current trends in social media. Their makeup is also cruelty-free.

They also have a skincare brand under the name Fourth Ray Beauty and a sister brand focused on body makeup called Sol Body.

History

Sibling co-founders Laura and John Nelson started a parent company called Seed Beauty as an offshoot of their father's makeup company Spatz Laboratories, which produced makeup products for other brands.[3] ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also owns Kylie Cosmetics and KKW Beauty.[4] The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand's first retail partnership was with Sephora in 2017.[5] In 2018, ColourPop became available in select Ulta Beauty stores.[6]

On June 14, 2018, Colourpop released their first foundation called the No Filter Foundation in 42 shades.[7]

In September 2019, Colourpop released their first tinted moisturizer called the Hyaluronic Tinted Moisturizer in 24 different shades.[8]

Collaborations

ColourPop is known for creating collaborative products with several YouTube and social media celebrities including Isabelle Fuhrman, Karrueche Tran, MakeupShayla, Zoella, Becky G, Kathleen Lights, iluvsarahii, Amanda Steele, Alexis Ren, Ellarie and Safiya Nygaard. In 2016, they released a makeup collection called "Jenn Ne Sais Quoi" with Korean-American fashion vlogger Jenn Im.[9] [10][11] They have also done multiple collaborations with brands such as Disney (including one themed around the film Frozen II), My Little Pony, Match.com, Hello Kitty, and Halo Top Creamery.[12][13]

In 2018, YouTuber James Charles filmed a video of him making make-up at one of their warehouses. In October 2019, Youtuber Safiya Nygaard released her lipsticks with Colourpop based on her YouTube series 'bad makeup science' where she melted together lipsticks in her kitchen to make new shades.[14][15] The first launch sold out within a week.

In 2020, Colourpop released a collection with Sailor Moon that sold out within hours.[16]

Notable Employees

In 2019, Sharon Pak and Jordynn Wynn, the first two employees at Colourpop, started a hair extension brand called Insert Name Here Hair. INH Hair has now amassed over 250,000 followers on Instagram. [17]

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See also

References
  1. Donahue, Rosemary. "ColourPop Is Reportedly Coming to Ulta Stores and Ulta.com This Month". Allure. Retrieved 9 May 2018.
  2. Jacques, Renee. "This Is Why the Internet Is Obsessed With ColourPop". Allure. Retrieved 1 April 2020.
  3. Schiffer, Jessica. "The Secret Company Behind KKW Beauty and Kylie Cosmetics". InStyle. Retrieved 21 October 2018.
  4. Morrill, Hannah. "Exclusive First Look: My Little Pony x Colourpop Limited-Edition Collection". Elle. Retrieved 10 May 2018.
  5. Granero, Kristin. "This budget-friendly beauty brand is now at Sephora — and we're obsessed!". Today. Retrieved 10 May 2018.
  6. Wylie, Melissa (26 February 2018). "ColourPop makes an entrance at Ulta". www.bizjournals.com. Retrieved 2019-11-06.
  7. Donahue, Rosemary. "ColourPop Is Launching a No Filter Foundation in 42 Shades". Allure. Retrieved 18 June 2018.
  8. "Achieve the Ultimate No Makeup, Makeup Look with ColourPop's First Tinted Moisturizer". HYPEBAE. Retrieved 2020-02-13.
  9. Navarro, Andrea (2016-05-27). "Jenn Im's ColourPop Collection Is ALREADY Selling Out". Teen Vogue. Retrieved 2017-11-22.
  10. "ColourPop Is Coming To Sephora! Our Top Ten CoulourPop Collabs". Fashion Bomb Daily. August 17, 2017. Retrieved February 4, 2020.
  11. Wischhover, Cheryl (January 22, 2016). "HOW COLOURPOP BECAME THE MOST POPULAR (AND MOST MYSTERIOUS) BEAUTY BRAND ON THE INTERNET". Fashionista.com. Retrieved February 4, 2020.
  12. "Disney Designer". ColourPop Cosmetics. Retrieved 8 November 2018.
  13. Donahue, Rosemary (September 30, 2017). "A ColourPop x My Little Pony Makeup Collaboration Is Coming". Allure. Retrieved February 4, 2020.
  14. Tatas, Marina (2019-10-04). "What's in the Colourpop x Safiya Nygaard Halloween collection? | Finder". finder.com.au. Retrieved 2019-11-06.
  15. Nast, Condé. "This Video of Every Sephora Lipstick Melted Together Is Giving Me Anxiety". Allure. Retrieved 2019-11-06.
  16. Nesvig, Kara. "The Sailor Moon x ColourPop Collection Is Finally Getting Restocked". Teen Vogue. Retrieved 2020-07-13.
  17. url=https://www.forbes.com/sites/sboyd/2019/05/21/insert-name-here/#f77b8c5d8514
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