KLAV
KLAV is a commercial AM radio station located in Las Vegas, Nevada, broadcasting on 1230 AM. Owned by Lotus Communications, the station airs a betting-focused all-sports radio format featuring programming from the locally-based "BetR Network". Its studios are in the unincorporated community of Spring Valley in Clark County and its transmitter is in North Las Vegas.
 | |
| City | Las Vegas, Nevada |
|---|---|
| Broadcast area | Las Vegas metropolitan area |
| Frequency | 1230 kHz |
| Branding | 1230 AM The Game |
| Programming | |
| Format | Sports Talk |
| Affiliations | Vegas Stats & Information Network |
| Ownership | |
| Owner | Lotus Communications |
| Sister stations | KENO, KKGK, KOMP, KRLV, KWID, KWWN, KXPT |
| History | |
| First air date | 1948 |
| Former call signs | KLAS (1948-1964) |
| Call sign meaning | LAs Vegas |
| Technical information | |
| Facility ID | 70690 |
| Class | C |
| Power | 1,000 watts |
| Links | |
| Website | |
History
KLAV ran a middle-of-the-road (MOR) format until the late 1970s. In early 1979, at the peak of the disco craze, the station endeared itself "Disco 1-2-3 KLAV". KLAV evolved into a Top 40 format in the early 1980 under then program director Ted Ziegenbusch. It played a lot of R&B/Urban music that key rival Top 40 station, 98.5 KLUC, would not play at the time. KLAV was the first commercial station to play rap/hip-hop music in Las Vegas. In 1985 the station briefly switched to an easy-listening format and changed its call letters to KEZD but returned to its traditional KLAV name and time-brokered format by 1987.
KLAV previously broadcast from atop the former Bob Stupak's Vegas World Hotel & Casino until its closure in 2000. The station broadcast in a few locations around the Las Vegas Valley but eventually settled down at its current West Sahara Avenue location.
In August 2012, KLAV was sold by Hemisphere Broadcasting to Lotus Broadcasting.[1] In April 2015, KLAV flipped to a Regional Mexican format as La Caliente.[1]
In April 2017, while announcing that it had acquired the radio rights to the Vegas Golden Knights, Lotus announced that KLAV's FM transmitter K255CT would switch to a simulcast of KRLV.[2]
In 2019, KLAV relaunched as "La Ranchera 1020 AM", emphasizing ranchero music. In August 2020, the station switched to all sports betting as the former programming and brading from KBAD/KRLV moved to the station and it relaunced as 1230 The Game.
Previous Logo
References
- "Lotus Flips Las Vegas Pair". Radio Insight. Retrieved 24 April 2017.
- "Fox Sports 1340 Las Vegas To Add FM With Addition Of Golden Knights Hockey". Radio Insight. Retrieved 19 April 2017.
External links
- KLAV in the FCC's AM station database
- KLAV on Radio-Locator
- KLAV in Nielsen Audio's AM station database