KPRF

KPRF (98.7 FM, "Thunder 98.7") is a commercial classic rock radio station located in Amarillo, Texas. Its studios are located on Southwest 34th Avenue in Southwest Amarillo, and its transmitter tower is based west of the city in unincorporated Potter County, a mile west of Cadillac Ranch.

KPRF
CityAmarillo, Texas
Broadcast areaAmarillo, Texas
Frequency98.7 MHz
BrandingThunder 98.7
SloganAmarillo's Classic Rock
Programming
FormatClassic rock
Ownership
OwnerTownsquare Media
(Townsquare Media Amarillo License, LLC)
Sister stationsKATP, KIXZ, KMXJ-FM, KXSS-FM
History
First air date1979 (as KYTX-FM)
Former call signsKYTX-FM (1979–1983)
KMML (1983–1993)
KQAC (1993–1997)
KNSY (1997–1999)
Call sign meaningK PoweR FM (former branding)
Technical information
Facility ID9307
ClassC1
ERP100,000 watts
HAAT143 meters
Links
WebcastListen Live
Websitethunder987.com

This station used to be longtime Top 40/CHR station under the moniker as "Power 98 FM". KPRF's format change took effect March 2007.

On June 28, 2017, KPRF dropped the "Jack FM" format and began stunting.[1] On June 29, 2017, KPRF ended stunting and launched a classic rock format, branded as "Lonestar 98.7".[2][3] On August 29, 2019, KPRF rebranded as "Thunder 98.7".[4]

Previous logos

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References


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