WLCO
WLCO (1530 AM) (and until March 2007, WLSP) is a radio station broadcasting a country music format. Licensed to Lapeer, Michigan, it first began broadcasting under the WTHM call sign. The WTHM call letters are derived from THuMb indicating that the signal covers the Thumb region of Michigan.[2] The station's format, from Citadel Media, is called "Real Country" and combines classic country favorites with select current titles. Prior to the current format, as WLSP, the station had aired satellite-fed adult standards from ABC (Timeless Classics), and, prior to that, Talk and Sports formats. The "Real Country" format is not the first time 1530 AM has programmed classic country; as WWGZ in the early 1990s, the station was known as "Country Gold."
 | |
| City | Lapeer, Michigan |
|---|---|
| Broadcast area | (Daytime) |
| Frequency | 1530 kHz |
| Branding | The NEW 1530 am |
| Slogan | Lapeer's Real Country |
| Programming | |
| Format | Country |
| Affiliations | Real Country (Westwood One) |
| Ownership | |
| Owner | Townsquare Media (Townsquare Media of Flint, Inc.) |
| Sister stations | WCRZ, WFNT, WQUS, WRCL, WWBN |
| History | |
| First air date | November 16, 1962[1] |
| Former call signs | WLSP (3/14/94-3/1/07) WWGZ (11/8/90-3/14/94) WDEY (9/22/80-11/8/90) WTHM (11/16/62-9/22/80) |
| Call sign meaning | Lapeer COuntry |
| Technical information | |
| Facility ID | 14225 |
| Class | D |
| Power | 5,000 watts (daytime only) |
| Transmitter coordinates | 43°01′35″N 83°17′12″W |
| Links | |
| Website | Townsquare Media Michigan Website |
The transmitter is in Lapeer, but the studios are in Burton, east of Flint.
It operates from local sunrise to local sunset to protect Clear-channel station WCKY in Cincinnati, Ohio.
References
External links
- WLCO in the FCC's AM station database
- WLCO on Radio-Locator
- WLCO in Nielsen Audio's AM station database