KVGS

KVGS is a commercial radio station located in Meadview, Arizona, broadcasting to the Las Vegas metropolitan area on 107.9 FM. KVGS airs a hot adult contemporary format branded as Star 107.9, airing a mix of 2000s' to 2010s' pop and rock hits. The station's studios are located in the unincorporated Clark County area of Spring Valley, while its transmitter is southwest of Lake Mead in Arizona.

KVGS
CityMeadview, Arizona-Las Vegas, Nevada
Broadcast areaMohave County, Arizona, Clark County, Nevada
Frequency107.9 MHz
BrandingStar 107.9
SloganVegas' Best Variety
Programming
FormatHot AC
Ownership
OwnerBeasley Broadcast Group, Inc.
(Beasley Media Group Licenses, LLC)
Sister stationsKDWN, KCYE, KKLZ, KOAS
History
First air date1991 (as KLUK)
Former call signsKLUK (1989-2000)
Call sign meaningK VeGaS
Technical information
Facility ID25752
ClassC
D (booster)
ERP100,000 watts (horizontal)
2,500 watts (booster)
HAAT542.8 meters (1,781 ft) (horizontal)
314.2 meters (1,031 ft) (booster)
Repeater(s)107.9 KVGS-FM1 (Henderson, NV)
Links
WebcastListen live
Websitestarradiovegas.com

History

The station is licensed to Meadview, Arizona with its transmitter just outside Dolan Springs, Arizona. The station has a full-power class C transmitter, and a 2,500-watt booster on The Stratosphere Casino in Las Vegas, Nevada to help fill in the signal in metro Las Vegas.

Under former ownership of the locally based Desert Sky Media (which also owned KOAS, then a smooth jazz station), the station was "V-108", launched in 2002 at first as a Rhythmic Top 40 formatted station. Months later, due to a fierce competition with heritage KLUC and the newly launched KVEG, it shifted to an Urban Adult Contemporary format and carried the Tom Joyner Morning Show and the Michael Baisden show. It was moderately successful but it only lasted for three years. Riviera Broadcast Group acquired both KVGS and KOAS from Desert Sky, and flipped KVGS on October 21, 2005 to an alternative-based radio station (with a slight lean towards adult album alternative) as "Area 108" ("Area 107.9" as of October 2007).[1] In September 2009, it re-branded again as 107.9 The Alternative.

On October 20, 2011, at Midnight, soon after Beasley Broadcast Group bought the station and KOAS, KVGS ended its alternative rock format and flipped to Adult Hits as 107.9 Bob-FM. This returned the Adult Hits format to Las Vegas since KKJJ flipped from Jack FM to a simulcast of KXNT as KXNT-FM.[2] The last song as "The Alternative" was Guerrilla Radio by Rage Against the Machine.

On January 12, 2015, at 3 p.m., KVGS changed their format to hot AC, branded as Star 107.9, launching the format with a skit in which "Bob" came into the studio and announced he was leaving town and "selling" the station. The last song on "Bob FM" was The Final Countdown by Europe, and the first song on "Star" was Counting Stars by OneRepublic.[3][4]

Boosters

Radio stations KOAS(FM) 105.7 and KVGS(FM) 107.9 have on-channel FM boosters broadcasting from an antenna at the top of The Stratosphere. Licensed as KOAS-FM1 and KVGS-FM1, they are the only radio stations with transmitters at the tower. However, the signals being transmitted from this structure are relatively low-power and only cover the immediate Las Vegas area on a "fill-in" or "booster" basis. Both of these stations have their main transmitter sites located elsewhere, and those transmitter sites are what give these stations more wide spread, regional coverage.[5][6]

  • KOAS-FM1 and KVGS-FM1 transmitting antenna atop The Stratosphere, March 2010.
  • KVGS-FM1 coverage in comparison of the main KVGS(FM) transmitter.
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References
  1. http://www.americanradiohistory.com/Archive-RandR/2000s/2005/RR-2005-10-28.pdf
  2. http://radioinsight.com/blog/headlines/53946/bob-happens-in-las-vegas/
  3. Las Vegas' Bob Meets a Star
  4. KVGS Becomes Star 107.9
  5. https://licensing.fcc.gov/cdbs/CDBS_Attachment/getattachment.jsp?appn=101261190&qnum=5100&copynum=1&exhcnum=1
  6. https://licensing.fcc.gov/cdbs/CDBS_Attachment/getattachment.jsp?appn=101368034&qnum=5080&copynum=1&exhcnum=2

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