Ignacio Hernando de Larramendi y Montiano

Ignacio Hernando de Larramendi y Montiano (1921–2001) was a Spanish entrepreneur, Carlist militant and author. Larramendi was as a longtime head of MAPFRE and is often counted among 100 most influential Spanish businessmen of the 20th century. He is recognized as sponsor and organizer of multifold initiatives related to Hispanic culture, mostly in Latin America. He briefly rose to Carlist executive, but is better known as engaged in promotion of Traditionalist heritage.

Ignacio Hernando de Larramendi y Montiano
Born
Ignacio Hernando de Larramendi y Montiano

1921
Madrid, Spain
Died2001
Madrid, Spain
NationalitySpanish
OccupationBusiness manager
Known forEntrepreneur
Political partyCarlism

Family and youth
Luis Hernando de Larramendi

Hernando's ancestors on both sides were members of Basque nobility.[1] His paternal grandfather, Mariano Hernando, was an art merchant, but is best known for the Trocadero bullring in Paris.[2] Ignacio's father, Luis Hernando de Larramendi (1882-1957), was a lawyer in Madrid.[3] A Carlist activist and unsuccessful candidate to the Cortes, in 1919-1921 he briefly grew to be a political leader of Jaimismo, in the mid-1930s again making it to the party executive and remaining on good terms with the claimant.[4] Having always displayed a penchant for social issues he passed it later on to his sons;[5] during the Civil War he refused to comply with the Unification Decree and withdrew from politics. His wife and Ignacio's mother, María de Montiano y Uriarte (1886-1976),[6] counted Manuel de Montiano and Agustin de Montiano among her ancestors;[7] the closer ones were less fortunate and partially lived selling off family estates; her father was a Bilbao physician.[8] Considered the most handsome girl in the city,[9] she was also fanatically Basque.[10]

The couple lived in Madrid at calle Velázquez.[11] They had 9 children, all brought up in fervently Catholic ambience.[12] As Ignacio was initially educated at home, he entered Colegio de Nuestra Señora de Pilar[13] as late as in 1932;[14] he had not completed the curriculum before the Civil War broke out. At that time the family was at their usual summer holiday location in San Sebastián; Luis Larramendi escaped to the Nationalist zone and returned few weeks later, when the Carlist Requeté seized the city. Ignacio continued his schooling in the Marianist Colegio de Santa María until obtaining bachillerato in 1937;[15] he then enlisted to an auxiliary Requeté formation in Fuenterrabía, serving as a prison guard.[16] In July 1938 together with his brother and with hesitant consent of their parents[17] he was accepted at 2. Compaña de Radio Requeté,[18] but following a conflict with commander of the unit, in early 1939 he moved to Compañia de Tolosa in the Gipuzkoan Tercio San Miguel.[19] With no major combat the battalion advanced through Catalonia to the French frontier, in late winter shuttled to Extremadura and, again after low-intensity skirmishes, reached the province of Toledo at the moment of final Nationalist victory.[20]

Requetés on parade

In 1939 Larramendi commenced studying law in Madrid, graduating in 1941;[21] though initially he intended to be a lawyer,[22] in 1944 he was employed at Dirección General de Seguros, a state insurance regulatory body. Since 1940 he was dating Lourdes Martínez Gutiérrez (1924-2015), granddaughter to general Alfredo Gutiérrez Chaume;[23] her father, "funcionario de Hacienda",[24] died early. The couple married in 1950[25] and had 9 children, born between 1951 and 1965.[26] The best known of them, Ramón Hernando de Larramendi, is widely recognized in Spain as a polar explorer.[27] Luis succeeded his father in business[28] and in politics, rising to high positions within the Carlist structures[29] and animating a number of Traditionalist activities.[30] Miguel is known as professor of Arabic studies in Madrid[31] and Margarita as a poet and scholar in linguistics.[32]

Early politics: from leaflet dropper to party executive
Carlist standard

Already as a 10-year-old Ignacio was engaged in politics, in 1931 distributing Carlist electoral leaflets of his father;[33] apart from the Requeté episode, during the Civil War he engaged in a Carlist student organization Agrupación Escolar Tradicionalista, mocking himself as president of its Madrid branch on exile.[34] Having returned to the capital he indeed engaged in local AET organization and emerged as one of its most active leaders. Together with a group of similarly-minded peers, best known of them Rafael Gambra and Francisco Elías de Tejada,[35] he staged minor and semi-private anti-Francoist demonstrations,[36] at one point in 1942 having been detained and placed under security supervision.[37] Their most notable activity was Academia Vázquez de Mella, a Carlist-flavored private educational initiative of Maximo Palomar; the experience formatted Larramendi reinforcing his penchant for social issues and for cultural rather than political dimension of Traditionalism.

Don Javier at the wedding of his daughter, 1960

Following demise of Academia in the mid-1940s there were no official or semi-official Carlist structure in Madrid; internal political and dynastical fragmentation contributed to crisis of the movement. During that period Larramendi, influenced by Elías de Tejada and own father,[38] tended to favor Dom Duarte and the Braganzas as most legitimate candidates to the throne,[39] though in the early 1950s he was already converted to supporter of the Borbón-Parmas. Following a brief and moderately successful episode of launching in 1951[40] an own publishing house, Traditionalist-flavored Editorial Cálamo,[41] in the early 1950s he became known in the movement as a young, vehemently anti-Francoist and dynastically loyal militant.[42] He was counted among intransigent followers of the official Carlist leader Manuel Fal Conde, so-called Falcondistas,[43] though did not rise to top layers of the movement. During the first royal presentation of the claimant Don Javier in Barcelona in 1952 he was not listed among those attending,[44] though certainly position of his father, at that time among those co-engineering launch of Don Javier's campaign, helped him enter Carlist ruling circles of the era.[45]

It seems that soon Larramendi's anti-Francoism exceeded that of Fal; in the mid-1950s he was considered member of "duros" or "guipúzcoanos",[46] an internal faction grumbling at official party line as yielding versus Franco;[47] others consider him member of the "intellectuals" faction, also opposed to the "integrist" group of Fal.[48] As internal crisis climaxed, in the mid-1950s Fal was forced into resignation and Vasco-Navarros suggested that Larramendi be appointed to Secretariado Político, a freshly created body supposed to assist a new leader, José María Valiente.[49] The plan was to push hard with the royal claim of Don Javier,[50] but it backfired; it turned out that the new party executive was dominated by supporters of replacing intransigence with a collaborationist offer to Franco. When the new Secretariat addressed Falange with proposal of a joint action, Larramendi resigned.[51] His career in the executive terminated after just few months.[52]

Late politics: in the back seat
1966: Carlist and Alfonsist heir-to-the-throne pretenders and their wives

Larramendi remained active in the Carlist structures and took part in their public initiatives. During the 1957 annual Carlist Montejurra gathering he was among party pundits[53] when they introduced an heir to the throne, Don Carlos Hugo.[54] In fact he remained somewhat skeptical and anxious that the prince might be tempted to pursue a collaborationist line; the same year Larramendi was vital fomenting dissent in the Madrid AET organization,[55] which deposed its leader and key Don Carlos Hugo promoter, Ramón Massó, as the one who compromised Traditionalist identity and advocated rapprochement with the regime.[56]

In the late 1950s Larramendi was engaged in works of Carlist structures in Madrid; it implied collaboration with personal entourage of the prince, who set his headquarters in the capital. Differences of opinion continued and gave rise to two factions, pro-collaborationists and anti-collaborationists;[57] Massó, leader of the former and himself former Larramendi's acquaintance from the Academia years,[58] considered him representative of "mas pura ortodoxia tradicionalista".[59] In the early 1960s Larramendi kept frequenting Montejurra every year, though with his sons rather than among the official executive.[60] By the mid-1960s his engagement in party life was already very loose, especially after in 1963 his friends, Gambra and Elías, broke with Comunión as it was assuming an increasingly unorthodox stance.[61] When the conflict climaxed in the late 1960s Larramendi was a witness rather than a participant. As Hugocarlistas traded their pro-Falangist penchant for belligerent anti-Francoism his earlier concerns faded away, replaced with anxiety about radically Marxist turn of the prince. What did not change was his loyalty to the dynasty; shortly before Don Javier's expulsion in 1969 Larramendi hosted his king in the own Madrid Villa Covadonga residence.[62]

Don Carlos Hugo and his wife Princess Irene, 1978

In 1970, when the Hugocarlista domination was not yet complete, the Madrid party branch nominated Larramendi to take part in Arbonne gathering, styled as a would-be platform for compromise between the Progressists and the Traditionalists.[63] Considered representative of the Traditionalists but not involved in internal party struggle he seemed an in-between delegate and indeed adopted a conciliatory stand. In what sounded like a distant echo of pro-social writings of his father, Larramendi declared that if the party was to embrace socialist ideas its members should act instead of talking, and that he would start with himself.[64] The point was about his position of a corporate business leader, but most of those present took it for support of Don Carlos Hugo.[65] They were soon proved wrong; Larramendi stayed out of the newly emergent Partido Carlista and in 1975 addressed his king, Don Javier, with a joint letter, in ultimative terms demanding confirmation of Traditionalist principles.[66] As the claimant abdicated in favor of his son the Traditionalists addressed Don Carlos Hugo with another letter; Larramendi was among the signatories neither of this nor of the following document, marking ultimate break with the new claimant. In the mid-1970 he loosely neared Sixtinos,[67] but refrained from political activity after the death of Franco.

MAPFRE: from nearly bankrupt to market leader
urban traffic, Spain 1960

Following months spent in London[68] Larramendi worked in Dirección de Seguros until 1952, when he joined Royal Insurance Company to head its Madrid office;[69] following disagreement with its managers and a few-month spell back at Dirección in 1955,[70] the same year he joined MAPFRE, a mid-size private insurance mutual.[71] At the time the company was at the verge of bankruptcy; as director general Larramendi was tasked with introducing a sanitation program.[72] He re-negotiated a long-term debt repayment period with Consejo General de Colegios de Farmacéuticos de España, closed some branches and streamlined ongoing operations,[73] resulting in Mutualidad getting out of red and returning to profit in the late 1950s.[74] At the turn of the decades Larramendi was already in position to design new growth schemes.

Following introduction of obligatory health insurance Larramendi set up MAPFRE Mutua Patronal de Accidentes de Trabajo.[75] In the early 1960s he pushed for developing a financial arm, intended to merge insurance with credit as a combined offer to car buyers; the plan was accomplished in 1962 by taking over Central de Obras y Crédito[76] and proved successful at the rapidly growing Spanish car market.[77] Another rewarding strategic move was creating Muinsa, an investment trust company intended to find ways around restrictive regulations limiting investment activity of insurance companies.[78] Other specialized ITC companies, Muinsa Dos, Progesa and Mapinco, soon followed, and in the late 1960s the mutual started to re-format some of its structures into joint-stock organizations.[79]

In 1969 Larramendi drafted first major corporate shakeup, which materialized in 1970.[80] Mutual, targeting mostly the transport market, controlled Gama or MAPFRE Group, which in turn oversaw MAPFRE Industrial and MAPFRE Vida, specializing in business and consumer sectors.[81] The scheme worked allowing sharing common back-office services while retaining autonomy and accountability of diversified and dedicated structures; with car sales booming, in the early 1970s the group became market leader on the car insurance market.[82] Larramendi's position as CEO was so strong that when in conflict with chairman of the board, it was rather the latter who resigned in 1972;[83] his own formal role changed in 1975 from director general to consejero delegado, remaining key and dominating corporate personality.[84]

MAPFRE logotype

The mid-1970s were a crisis period in world economy, affecting Spain and MAPFRE as well. Larramendi responded with another reorganization in 1978, based on creation of Corporación MAPFRE as a holding structure and reducing stakes in controlled companies, fully moved to the joint-stock formula.[85] The scheme proved transitional and in 1983 was followed by launch of Sistema MAPFRE 85, Mutual at its centre and by means of Corporación controlling all daughter companies, now specializing in 3 areas: transport, various risks and life & re-insurance.[86] Once the crisis period faded away the group retained dynamics; in 1983 MAPFRE became market leader on the Spanish insurance market.[87]

MAPFRE: domestic and international expansion
Buenos Aires business centre

Already in 1969 Larramendi ensured the decision to commence expansion beyond Spain;[88] though various directions were considered, from the onset he had his sights set on Latin America. In the early 1970s the company, by means of Editorial MAPFRE, embarked on public relations campaign,[89] while Larramendi used to tour the continent himself; he made sure that Argentina was the most promising market[90] and Colombia was the "mas españolista" country.[91] In the late 1970s the company was looking for the most appropriate expansion formula; on the one hand, in 1976 it set up MAPFRE Internacional and directly entered many South American markets,[92] on the other, it formed re-insurance conglomerates with Belgian and Dutch companies.[93] None of that really worked; the most successful strategy was taking over local entities and using re-insurance as a ram to enter local markets; following acquisitions of Seguros Caribe (Colombia), Aconcagua (Argentina) and other companies,[94] in the late 1980s MAPFRE became a major player on the continent.[95] Also swift response to the 1985 Mexico earthquake earned the group prestige and recognition.[96] In 1998 the company became re-insurance market leader in Latin America and the first among foreign companies in general.[97] On the Latin American market MAPFRE engaged in 10 companies before 1990 and 22 after that date.[98]

During Larramendi's tenure MAPFRE failed to develop more than testimonial business in Europe.[99] Following market simulations it was agreed that though a key player in Spain, the company was not in position to engage in full scale competition with larger German, Dutch or French conglomerates in the EEC, especially that earlier investment in Progress, a Sicily-focused company intended as starter for the Italian expansion, turned out to be a failure.[100] At some stage MAPFRE considered entering Japan, but the Far-East plans were finally scaled down to businesses in Hong Kong and Macau.[101]

MAPFRE SSC, Alcorcon

In 1985 Larramendi re-formatted his role from chief executive to presidente de la comisión de control institucional,[102] but it was himself who remained behind the steering wheel. In the late 1980s he co-designed another scheme, named Plan Sistema MAPFRE 92. Two key entities, Mutual MAPFRE and Corporación MAPFRE, remained at its core. The entire business was re-drawn in line with the logic gaining popularity among corporative moguls of the era and designed after the Japanese zaibatsu model; its key feature was turning multi-business conglomerates into loose federative schemes with huge autonomy of its components.[103] In 1990 the company re-emphasized its banking arm by creating Banco MAPFRE, the nucleus of Crédito del Sistema MAPFRE.[104] The same year, having reached the age of 70, Larramendi resigned from all corporate roles except in the international business, where he stepped down in 1995; he complied with the rules he created and introduced himself.[105] He was leaving the company operating 1,648 branch offices, employing directly 4,500 people and indirectly further 12,000, with 500m ptas consolidated assets and annual proceeds of 200m ptas.[106]

MAPFRE: corporate success factors
MAPFRE agency, Barcelona

Larramendi is counted among the 100 most influential Spanish managers of the 20th century.[107] When inquired about his success as a manager, Larramendi usually pointed to HR-related factors, principally the internal code of conduct he introduced, at that time unheard of in corporative business and responsible for emergence of a new breed of employees, called mafristas. The code was supposed to reflect moral values he adhered to, first of all mutual respect, transparency and integrity.[108] He also emphasized the importance of delegating, de-centralised management and responsiveness to what he called an anarchist realm of individual initiatives and ideas,[109] the model now firmly incorporated in change management manuals as "emergent change" and opposed to "planned change".

Indeed, business historians agree that Larramendi's approach to human factor was key; importing mechanisms he learnt in Britain and the US, he introduced modern HR management with career paths, training plans, supervision, mentoring and other techniques, apart from preference for recruiting university graduates.[110] That was part of his general mindset, default in case of present-day managers though absent at that time, focused at holistic realm of stakeholders – employees, owners, customers, suppliers, everyone affected – instead of merely shareholders.[111] It is also confirmed that decentralized management with regional direcciones generales instead of delegados provinciales[112] and full managerial accountability with little cross-subsidizing contributed to internal efficiency of operations.[113] He is credited for developing a business model dubbed "specialized diversification",[114] allowing customer focus, reduced back-office and increased economics of scale by taking advantage of numerous shared services.[115]

Torre Mapfre, Barcelona

Larramendi is also deemed responsible for introducing to Spain a number of features specific for insurance and financial markets, be it new products like travel assistance plans for motorists or home assistance programs for home owners,[116] new corporative techniques like risk management,[117] broadening scope of activities to entirely new areas[118] and a new strategic customer interface concept of "one-stop financial shopping".[119] His focus on accessible and accurate information, bordering obsession, led to leadership in terms of technology; MAPFRE was the second company in Spain[120] to introduce telex[121] and among the first ones to embrace broad-scale digital data storage techniques.[122]

MAPFRE success in Latin America is deemed perfect illustration of John Duning's "eclectic paradigm" theory, with ownership advantages, location advantages and internalization advantages all combined and exploited to the utmost.[123] Another concept referred to is Richard Caves' "intangible assets theory"; in case of Larramendi it would be selection of risks (with focus on re-insurance, direct insurance and assistance), HR management and especially banking on cultural proximity, which allowed MAPFRE to outpace other, especially US-based competitors.[124] He was acknowledged with a number of national and international corporate honors, e.g. Golden Medal of International Insurance Seminar Founder's Award (1986) and Medalla de Oro del Seguro Español (1987).[125]

Cultural patronage
Fundación MAPFRE premises

In line with his concept of corporative social responsibility[126] already in the 1970s Larramendi engaged in non-profit initiatives; in 1975 he set up Fundación MAPFRE, intended to propagate safety at work and support accident recovery schemes; it was followed by Fundación Cultural MAPFRE Vida (1988), Fundación MAPFRE América (1988), Fundación MAPFRE Estudios (1989), Fundación MAPFRE Medicina (1989)[127] and Fundación MAPFRE Guanarteme.[128] It was when he retired that Larramendi threw himself into their activities, dedicating most effort to Fundación América. Its key initiative was launching Colecciones Mapfre 1492, a set of 19 series, each with multitude of publications and each dedicated to specific subject, e.g. indigenous languages or urban centers;[129] each volume published was presented to a number of institutions in Latin American countries and elsewhere. Another initiative was re-edition of historical documents[130] and co-sponsoring international americanist conferences, colloquies and programs, often in collaboration with UNESCO.[131]

In the 1990s Larramendi co-founded[132] and was the moving spirit behind Fundación Histórica Tavera, operating an institute of the same name and dedicated to protection of bibliographic and documentary patrimony of Spain, Portugal and Iberoamerica.[133] The foundation embarked mostly on a number of digitalization projects, programs supporting bibliographical and referential initiatives, cataloging and co-operation in archival efforts targeting various civil and ecclesiastic institutions.[134] Instituto published also a few digital series under common title Clasicós Tavera, each one covering a single historical topic like Iberoamerica, regional histories, bibliographies etc.,[135] activity transferred further on to Centro de Referencias REFMAP and Centro de Publicaciones Digitales, later renamed to Digibis.[136]

Fundación Ignacio Larramendi logotype

Another thread of Larramendi's patronage activity was related to Carlism. He contributed financially to a number of Carlism-flavored publishing initiatives, especially Aportes.[137] In honor of his father in 1986 he set up Fundación Hernando de Larramendi, currently operating as Fundación Ignacio Larramendi;[138] its declared mission is to promote "caridad en las relaciones sociales" in line with the Catholic teaching, to act as independent think-tank, to study history of Carlism and to support non-commercial scientific research.[139] Most visible initiatives of the Foundation are related to dissemination of Carlist thought and promotion of Carlist studies. It keeps releasing digitalized collections of Traditionalist theorists, publishes mostly scholarly though at times also literary works within a Colección Luis Hernando de Larramendi series and awards Premio Internacional de Historia del Carlismo Luis Hernando de Larramendi,[140] with the objective to "apoyar a los libros que aportan conocimientos objetivos para la verdad, no la verdad falsificada, no la verdad sectaria, sino la verdad a secas".[141] The Foundation also keeps running a website with a number of digitalized works and press cuttings available.

The Spanish state acknowledged Larramendi's efforts of cultural patronage by awarding him a number of honors, most notably Encomienda de Isabel la Católica (1996) and Gran Cruz de la Orden del Mérito Civil (1998).[142]

Author
elections, Spain 1977

Larramendi fathered 8 books and published some 50 articles, mostly in specialized reviews.[143] Majority are related to business, topped by Manual básico de seguros (1982).[144] Most readers, however, would find his works on society and politics more interesting.

Tres claves de la vida inglesa (1951) was result of Larramendi's spell in London. Formally discussing legal, commercial and insurance systems, the book was praise of the British social and state model; it was hailed as merger of efficient economic order and organization on the one hand, and traditional values and structures on the other. The British system was judged as balanced, especially compared to the French model, stemming from bureaucratic illusions as to state and its powers to build a new order.[145] Fascination with British sense of continuity and intermediary institutions acting in-between state and society remained with Larramendi until the end of his life;[146] Tres claves stands out as an anomaly in usually anti-British Carlist thought, lambasting Albion as a hotbed of Liberalism, plutocracy, freemasonry and greed.[147]

In 1977 Larramendi published Anotaciones de sociopolítica independiente, intended as discussion of post-Francoist Spain.[148] The work was a non-belligerent advance of social-Catholic vision. In practical terms it vaguely proposed a hybrid regime with some regulatory mechanisms working as checks-and-balances versus politics decided by universal suffrage,[149] thought most Francoist institutions were deemed useless. Francoism in general was acknowledged with mixed feelings as a system which ensured peace and socio-economic transformation, but was plagued by corruption and vengeance.[150] Greatly in favor of Spanish integration within the West European structures, it also proposed "la gran Europa de raza blanca y herencia cristiana" as political entity for the 21s century.[151] A thread repeatedly coming back was anxiety about a would-be Communist penetration of Spain,[152] though the book acknowledged Socialism in its "non-maximalist" incarnations as an option to be discussed.[153]

Pope John Paul II when visiting Spain, 1980s

In 1992 Larramendi published Utopía de la Nueva América, result of his American fascinations; the key thesis advanced was that Iberoamérica and Angloamérica would merge to create a new cultural entity.[154] In the mid-1990s he commenced his written opus magnum, a series of 5 volumes intended as a response to perceived threats of global imbalance, disintegration of Europe and fragmentation of Spain; it was supposed to advance a proposal of "reforma operativa del estado español" though also to address general problems.[155] The series was finally down to 3 books, almost 750 pages in total: Crisis de sociedad: reflexiones para el siglo XXI (1995),[156] Panorama para una reforma del estado (1996)[157] and Bienestar solidario (1998).[158] All were holistic and on the other hand fairly detailed attempts to re-define key public institutions in line with the vision of Christian solidarity;[159] Crisis tended to be more historical and theoretical, Panorama discussed key state operation areas, while Bienestar focused on key public structures, mostly related to education, labor and insurance.

The final and possibly most popular book[160] was Así se hizo MAPFRE (2000), discussing history of the company against fairly wide background of personal life and general business and social environment.[161]

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See also

Footnotes
  1. also, both families have been on descendant trajectory for few generations already, Mecenazgo cultural de Ignacio Hernando de Larramendi y Montiano. Crónica y testimonios, Madrid 2002, ISBN 8484790363, p. 20
  2. Ignacio Hernando de Larramendi, Así se hizo MAPFRE. Mi tiempo, Madrid 2000, ISBN 9788487863875, pp. 25-26
  3. Jerónia Pons Pons, Ignacio Hernando de Larramendi, [in:] Los 100 empresarios españoles del siglo XX, Madrid 2000, ISBN 848871727X, p. 493
  4. he is consider heavily related to the January 1936 decree of the last indisputable Carlist king, Alfonso Carlos I, the document which set the regency, see Manuel Martorell Pérez, La continuidad ideológica del carlismo tras la Guerra Civil [PhD thesis in Historia Contemporanea, Universidad Nacional de Educación a Distancia], Valencia 2009 of Jan 1936, p. 160 ("inspirador"), p. 356 ("peso fundamental") and 361 ("principal inspirador"")
  5. duromg the Carlist executive meeting of Insua in 1937 he was nominated jefe of gremios y corporaciones committee, Robert Vallverdú i Martí, La metamorfosi del carlisme català: del "Déu, Pàtria i Rei" a l'Assamblea de Catalunya (1936-1975), Barcelona 2014, ISBN 9788498837261, p. 46
  6. for her generalogy see Montiano entry at euskalnet service, available here
  7. Pons Pons 2000, p. 493
  8. Larramendi 2000, p. 38
  9. Larramendi 2000, p. 37
  10. in pre-Nationalist Sabiñan terms, in her case also strongly flavored with racism; she could list 240 names of her Basque ancestors, Larramendi 2000, p. 37
  11. next to the house occupied by José Calvo Sotelo, Pablo Larraz Andía, Víctor Sierra-Sesúmaga Ariznabarreta, Requetés: de las trincheras al olvido, Madrid 2011, ISBN 9788499700465, p. 317
  12. except Ignacio, none of his siblings became recognized nationwide. One brother became Ministry of Justice official, another settled as a physician in Chicago and another was a publisher, Larramendi 2000, p. 40
  13. Pons Pons 2000, p. 493
  14. Larramendi 2000, p. 80, Andía, Sierra-Sesúmaga 2011, p. 315
  15. Larramendi 2000, p. 84-85
  16. Andía, Sierra-Sesúmaga 2011, p. 320
  17. earlier the 15-year-old brother of Ignacio (the one who has finally settled in Chicago) escaped from home and enlisted to Requete providing false birth details; 16-year-old Ignacio travelled to the frontline in Aragon in vain trying to find him until Manuel revealed his whereabouts in a letter and was soon brought back home
  18. Andía, Sierra-Sesúmaga 2011, p. 323
  19. Larramendi 2000, p. 87
  20. Andía, Sierra-Sesúmaga 2011, p. 324-5
  21. Pons Pons 2000, p. 493
  22. Larramedni 2000, p. 91
  23. Pons Pons 2000, p. 493
  24. Larramendi 2000, p. 41
  25. Larramendi 2000, pp. 40-41
  26. named Carmen, Luis, Coro, Ignacio, Lourdes, Carlos, Margarita, Miguel and Ramón, Pons Pons 2000, p. 493
  27. see e.g. his own webpage here
  28. compare Hernando de Larramendi Martínez, Luis, 1952- entry, [in:] Fundacion Ignacio Larramendi service, available here, also the corporative MAPFRE service, available here
  29. Andía, Sierra-Sesúmaga 2011, p. 25, Jordi Canal, El carlismo, Madrid 2000, ISBN 8420639478, p. 417
  30. e.g. Aportes, Canal 2000, p. 421
  31. see his entry here
  32. see Hernando de Larramendi Martínez, Margarita, 1960- entry, [in:] Fundacion Ignacio Larramendi service, available here. Among other children, Carlos is a physician and Tachi is manager of Digibis
  33. Andía, Sierra-Sesúmaga 2011, p. 315
  34. Andía, Sierra-Sesúmaga 2011, p. 321
  35. also Francisco Diez Tejada, Pueyo Alvarez, Fernando Polo, Zabala brothers, González Quevedo, Amancio Portabales, Luis Ortiz y Estrada, Luis Alonso and Rafael Lluys, Martorell Pérez 2009, p. 205
  36. called "saltos", e.g. prowling parks and streets with anti-Francoist cries, dropping leaflets, painting graffiti, refusing to raise arms in Falangist salute during public events like football matches etc., some graffiti Larramendi 2000, p. 89-90, Andía, Sierra-Sesúmaga 2011andia, sesumaga 328
  37. in 1942 Ignacio and his brother were detained for 3 days and interrogated by in Dirección General de Seguridad; there was no major follow-up, apart that they had to show up at security every 15 days during the following year, Andía, Sierra-Sesúmaga 2011, p. 328. In case of his brother Alfonso Carlos the confrontation proved more dramatic, as following 1944 celebration of Martires de Tradición he was detained and sent to concentration camp, where he landed among war refugees from the war and former Intebrigadistas, Martorell Pérez 2009, p. 246. At that time Ignacio was engaged in anti-German conspiracy prepared in anticipation of a would-be Nazi invasion of Spain, Martorell Pérez 2009, p. 286
  38. Francisco Javier Caspistegui Gorasurreta, El naufragio de las ortodoxias. El carlismo, 1962-1977, Pamplona 1997; ISBN 9788431315641, p. 13
  39. Caspistegui Gorasurreta 1997, p. 13
  40. together with Rafael Gambra and Vicente Marrero
  41. Pons Pons 2000, p. 497
  42. Martorell Pérez 2009, p. 395
  43. Manuel de Santa Cruz (ed.), Apuntes y documentos para la historia del tradicionalismo español (1939-1979), vol. 4, Sevilla 1979, p. 109
  44. César Alcalá, D. Mauricio de Sivatte. Una biografía política (1901-1980), Barcelona 2001, ISBN 8493109797, p. 99
  45. compare Larramendi 2000, p. 60
  46. some scholars claim that the controversy emerged on rather personal basis, as Fal's management style was considered authoritarian, Ramón María Rodon Guinjoan, Invierno, primavera y otoño del carlismo (1939-1976) [PhD thesis Universitat Abat Oliba CEU], Barcelona 2015, p. 115
  47. Javier Lavardín [José Antonio Parilla], Historia del ultimo pretendiente a la corona de España, Paris 1976, pp. 24, 15
  48. in the mid-1950s Massó counted him, with Gambra and Elías, among "intelectuales y asimilables", bent on traditionalist orthodoxy, fighting anti-Spain and confronting Europeanist and modernizing trends; other factions he listed were integristas, ex-combatientes and legitimistas, Rodon 2015, p. 122
  49. Caspistegui Gorasurreta 1997, p. 79
  50. Rodon 2015, pp. 209-210
  51. Secretariado de la Comunión Tradicionalista wrote a document to addressed to Ministro Secretario General del Movimiento. It denounced common enemies on the Right, mostly the Christian-Democrats and liberal monarchists, and went on reading: "La Monarquía Tradicional debe suceder a Franco, de manos de Franco. Cualquoer otra formula intermedia, podría ser nociva para la instauración de la Monarquía Tradicional." The document went on advocating "acción conjunta de la Falange y el Requeté", Alcalá 2001, p. 146
  52. Mercedes Vázquez de Prada, El final de una ilusión. Auge y declive del tradicionalismo carlista (1957-1967), Madrid 2016, ISBN 9788416558407, p. 39
  53. Martorell Pérez 2009, p. 416
  54. Lavardin 1976, p. 40
  55. in the mid-1950s Larramendi was on excellent terms with the aetistas, Vázquez de Prada 2016, p. 54
  56. Rodon 2015, p. 163
  57. Rodon 2015, p. 146
  58. Larramendi 2000, pp. 98-9
  59. Rodon 2015, p. 192
  60. Ignacio Hernando de Larramendi y Montiano 1921-2001, [in:] filosofiaorg service, available here
  61. he is noted as frequenting AET premises in the 1960s, at that time "a meeting ground" of different breeds of Carlists; Larramendi was noted as keen on discussing religious topics related to Vaticanum II, Manuel Martorell Pérez, Carlos Hugo frente a Juan Carlos. La solución federal para España que Franco rechazó, Madrid 2014, ISBN 9788477682653, p. 301
  62. Ignacio Hernando de Larramendi y Montiano 1921-2001, [in:] filosofiaorg service, available here
  63. Ignacio H. de Larramendi y Montiano, Madrid 1991, ISBN 8471001888, pp. 39-41
  64. Ignacio H. de Larramendi y Montiano 1991, pp. 39-41
  65. Martorell Pérez 2009, p. 469
  66. for full text of 3 letters and their signatories see hispanismo service, available here
  67. Lavardin 1976, p. 289
  68. With a number of strings in London learning the British insurance market, Pons Pons 2000, p. 493
  69. Larramendi 2000, p. 98-99
  70. Pons Pons 2000, p. 494
  71. Pons Pons 2000, p. 494. The company was created 1933 by landholders challenged by new republican regulations; until 1943 it broadened its activities to transport, life and civil reponsability. As in 1944 obligatory health insurance was established, MAPFRE closed a deal with Ministerio de Trabajo and served Caja Nacional de Seguro de Enfermedad for 10 years, nearly going bust
  72. in 1955 the company was 26m ptas in debt, mostly to pharmaceutical companies , Pons Pons 2000, p. 494
  73. Pons Pons 2000, p. 494
  74. Pons Pons 2000, pp. 494-5
  75. Adopting Ley de Bases de la Seguriad Social of 1963 and its final application in 1966 triggered restructuring of the company. Later MAPFRE Mutua Patronal de Accidentes de Trabajo, which later developed into FREMAP, Pons Pons 2000, p. 495
  76. Pons Pons 2000, p. 495
  77. Leonardo Caruana de las Cagigas, The Insurance Demutualization Process Develops in Spain with Mapfre, [in:] Robin Pearson, Takau Yoneyama, Corporate Forms and Organisational Choice in International Insurance, Oxford 2015, ISBN 9780191059476, p. 287
  78. the supervision was exercised by Dirección General de Seguros, and due to his earlier employment record with the institution Larramendi was perfectly aware of the way it worked
  79. Caruana 2015, p. 287
  80. Pons Pons 2000, p. 495
  81. Pons Pons 2000, pp. 495-6
  82. Pons Pons 2000, p. 495
  83. Pons Pons 2000, pp. 495-6
  84. Pons Pons 2000, p. 496
  85. Pons Pons 2000, p. 495
  86. Pons Pons 2000, p. 495, Mecenazgo cultural de Ignacio Hernando de Larramendi y Montiano. Crónica y testimonios, Madrid 2002, ISBN 8484790363, pp. 244-245
  87. Leonardo Caruana de las Cagigas, José Luis García Ruiz, La internacionalización del seguro español: el caso de MAPFRE, 1969-2001, [in:] Información Comercial Española 849 (2009), p. 147
  88. Pons Pons 2000, p. 496
  89. Pons Pons 2000, pp. 496-7
  90. he considered Buenos Aires the economic capital of the Southern hemisphere
  91. Caruana, García Ruiz 2009, p. 144; he considered Peru, Chile and Ecuador too poor to be promising market for insurance business, while Venezuela was deemed as too "yanquisado"
  92. Pons Pons 2000, p. 496
  93. Belgian Assubel (now Allianz) and Dutch Ago (now Aegon), joining forces in Compagnie Internationale d'Assurance et de Réassurance (CIAR), Caruana, García Ruiz 2009, p. 146
  94. most notable of them Cía de Seguros Generales Euroamérica and Caja Reaseguradora, both from Chile
  95. Caruana, García Ruiz 2009, p. 149
  96. Caruana, García Ruiz 2009, pp. 147-8
  97. Pons Pons 2000, p. 497
  98. Caruana, García Ruiz 2009, p. 155
  99. mostly in Luxembourg with Maplux Re, Caruana, García Ruiz 2009, p. 149
  100. Caruana, García Ruiz 2009, p. 149
  101. Caruana, García Ruiz 2009, p. 147-8
  102. Pons Pons 2000, p. 496
  103. Caruana, García Ruiz 2009, p. 293
  104. Pons Pons 2000, p. 496
  105. Pons Pons 2000, pp. 496-7
  106. Mecenazgo cultural 2002, p. 23
  107. Jerónia Pons Pons, Ignacio Hernando de Larramendi, [in:] Eugenio Torres (ed.), Los 100 empresarios españoles del siglo XX, Madrid 2000, ISBN 848871727X, pp. 493–497
  108. El Mundo 08.09.11
  109. La Razón 04.07.01
  110. Pons Pons 2000, p. 494
  111. Mecenazgo cultural 2002, p. 33
  112. Pons Pons 2000, p. 494
  113. Caruana, García Ruiz 2009, p. 294
  114. see Ignacio Hernando de Larramendi entry, [in:] Insurance Hall of Fame service, available here
  115. Caruana, García Ruiz 2009, p. 294; see also Larramendi's holistic vision here
  116. Insurance Hall of Fame service, available here
  117. El Mundo 08.09.11
  118. Pons Pons 2000, p. 494
  119. Insurance Hall of Fame service, available here
  120. the first one was SEAT
  121. Mecenazgo cultural 2002, p. 29
  122. however, himself he refused to drive and has never had a driving licence, Ignacio H. de Larramendi y Montiano 1991, p. 38
  123. Caruana, García Ruiz 2009, p. 153; for details, see John Dunning, Explaining International Production, New York - London 1988, ISBN 9780044451709
  124. Caruana, García Ruiz 2009, p. 153; for details, see Richard E. Caves, Industrial Corporations: The Industrial Economics of Foreign nvestment, [in:] Economica 38 (1971), pp. 1-27
  125. Pons Pons 2000, p. 497
  126. Larramendi has always been concerned with social background, writing: "La empresa no está obligada sólo a la prestación eficiente de su propio servicio, sino sujeta a obligaciones institucionales derivadas de su influencia en la vida social y de su participación en el patrimonio nacional", quoted after Pons Pons 2000, p. 496
  127. Pons Pons 2000, p. 496
  128. the foundation was dedicated to social development of the Canary Islands, where headquarters of the MAPFRE South American branch was located; the place was deemed perfect location in-between Spain and the New World
  129. Mecenazgo cultural 2002, pp. 247-252
  130. Mecenazgo cultural 2002, pp. 261-262
  131. Mecenazgo cultural 2002, pp. 263-265
  132. Ignacio Hernando de Larramendi y Montiano 1921-2001, [in:] filosofiaorg service, available here
  133. Pons Pons 2000, p. 497
  134. Mecenazgo cultural 2002, pp. 266-268
  135. Mecenazgo cultural 2002, pp. 269-272
  136. Ignacio Hernando de Larramendi y Montiano 1921-2001, [in:] filosofiaorg service, available here
  137. Mecenazgo cultural 2002, p. 280
  138. see La Fundación entry, [in:] Fundacion Ignacio Larramendi service, available here
  139. "1. Fomento de la caridad en las relaciones sociales como expresión concreta del amor y preferencia por los débiles y pobres, base de la doctrina de la Iglesia Católica, y protección a personas o grupos con inferioridad económica o de otra clase. 2. Análisis de la función de las instituciones independientes como medio de optimización de recursos y dinamización de la sociedad. 3. Estudio de la influencia histórica de la acción del carlismo en la sociedad española. 4. Promoción de estudios o actuaciones de carácter científico de interés general no lucrativo", quoted after Objetivos entry, [in:] Fundacion Ignacio Larramendi service, available here
  140. for regularions and rules see here
  141. Canal 2000, p. 420
  142. Mecenazgo cultural 2002, pp. 26, 283
  143. for full list see Bibliografia. Ignacio Hernando de Larramendi (1921-2001), Madrid 2005, available here
  144. Ignacio Hernando de Larramendi, Manual básico de seguros, Madrid 1981, ISBN 9788471001016
  145. Martorell Pérez 2009, p. 398-9. According to Larramendi, UK was "es el único país cuyo sistema político-social enlaza con el que dio lugar a lo que se denomina civilización medieval. [...] Mientras gran parte del Continente, minado por la Revolución Francesa, los consideraba como reaccionarios, retrógrados e inadaptables, [these values] permitían a Inglaterra perfeccionar sus técnicas y métodos comerciales e industriales y colocarse en cabeza de la moderna civilización económica. [...] El error fundamental en que han incurrido los que han querido inspirarse en el sistema corporativo del régimen económico medieval -explica en otro lugar sobre las instituciones orgánicas- es que han creído que el poder público, en un momento determinado, podía crear unas instituciones equivalentes a las que tanto había costado formar naturalmente, y en lugar de organismos con alma y vida propias, surgieron máquinas burocráticas en las que nadie tenía fe", see pp. XV, XVI, XIX and 89
  146. "Los trabajos, discursos y artículos de Vázquez de Mella, que desarrolla la idea básica de la necesidad de las sociedades intermedias entre el poder político y el ciudadano, defienden a éste (al ciudadano) de los excesos de aquél (el poder político). Ése es el nudo de la política tradicionalista de siempre, y lo seguirá siendo en todas las naciones también en el siglo XXI, donde apoyándose en las instituciones y circunstancias de cada país, deberá el hombre defenderse del cada vez más omnímodo y absoluto poder del Estado. Desgraciadamente no en todas partes será posible un continuismo institucional como el que ha caracterizado la historia, en ese sentido ejemplar, de Gran Bretaña" – Larramendi 2000, pp. 58-9
  147. compare writings of Carlist theorists like Enrique Gil Robles or Salvador Minguijón and others. Even those consumed with anti-German zeal during the First World War preferred to emphasize Gallophile or even Russophile threads instead of pointing to Britain, inevitably bringing on the forefront the long history of Spanish-English competition overseas and the question of Gibraltar
  148. Pons Pons 2000, p. 497
  149. when discussing democracy models he distinguished between direct (in small countries), liberal (inorganic), popular (proletarian dictatorships), organic (state regulated French model and 2-party-regulated British and American models included) and sindical, Ignacio Hernando de Larramendi, Anotaciones de sociopolítica independiente, Madrid 1977, p 52
  150. Larramendi 1977, p. 102
  151. Larramendi 1977, p. 83
  152. Larramendi 1977, pp. 62, 115-117, 155-158, 217-218
  153. he distinguished between Christian socialism, socialdemocracy, socialismo autogestionario and socialismo maximalista (or Communism), Larramendi 1977, pp. 217-218
  154. Ignacio Hernando de Larramendi, Utopía de la Nueva América, Madrid 1992, ISBN 8471004631, p. 17
  155. Ignacio Hernando de Larramendi, Panorama para una reforma del estado, Madrid 1996, ISBN 848786340X, p. 13
  156. Ignacio Hernando de Larramendi, Crisis de sociedad: reflexiones para el siglo XXI, Madrid 1995, ISBN 8487863329
  157. Ignacio Hernando de Larramendi, Panorama para una reforma del estado, Madrid 1996, ISBN 848786340X
  158. Ignacio Hernando de Larramendi, Bienestar solidario, Madrid 1998, ISBN 8487863647
  159. Larramendi 1998, p. 28
  160. in 1996 Larramendi was nominated to Premio Príncipe de Asturias de Ciencias Sociales as "historiador", see ABC 16.05.96, available here, but 3 volumes intended to offer a systematic proposal for state reform and to generate major public debate went largely unnoticed. If discussed in the press, it was rather for circumstantial reasons bordering mockery, compare ABC 05.03.04, available here
  161. Ignacio Hernando de Larramendi, Así se hizo MAPFRE. Mi tiempo, Madrid 2000, ISBN 9788487863875

Further reading
  • Pablo Larraz Andía, Víctor Sierra-Sesúmaga Ariznabarreta, Requetés: de las trincheras al olvido, Madrid 2011, ISBN 9788499700465
  • Leonardo Caruana de las Cagigas, The Insurance Demutualization Process Develops in Spain with Mapfre, [in:] Robin Pearson, Takau Yoneyama, Corporate Forms and Organisational Choice in International Insurance, Oxford 2015, ISBN 9780191059476, pp. 284–299
  • Leonardo Caruana de las Cagigas, José Luis García Ruiz, La internacionalización del seguro español: el caso de MAPFRE, 1969-2001, [in:] Información Comercial Española 849 (2009), pp. 143–157
  • Jerónia Pons Pons, Ignacio Hernando de Larramendi, [in:] Eugenio Torres (ed.), Los 100 empresarios españoles del siglo XX, Madrid 2000, ISBN 848871727X, pp. 493–497
  • Mecenazgo cultural de Ignacio Hernando de Larramendi y Montiano. Crónica y testimonios, Madrid 2002, ISBN 8484790363
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