I Love the World
I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome".[1] The song used in the ad is a re-writing of a traditional camping song known as "I Love the Mountains" [2] or "I Love the Flowers", likely adapted from the tune of "Heart and Soul", featuring a chorus of "boom-de-yah-da, boom-de-yah-da".[3] In May of 2020, Discovery Channel released an updated version of the piece, called “The World Is Still Awesome” on their YouTube Channel.[4]
| Agency | 72andSunny |
|---|---|
| Client | Discovery Communications |
| Language | English |
| Running time | 61 seconds |
| Product | |
| Release date(s) | April 9, 2008 (online) |
| Directed by | James Rouse |
| Music by | Brian Chapman & Beacon Street Studios |
| Production company | Outsider |
| Produced by | Jeremy Barrett |
| Country |  |
Cast and visuals with lyrics
The cast and visuals of the ads are numerous, as it features many hosts and famous scenes/locations from various Discovery Channel shows.[5] There are also several alternate versions of the commercials where some visuals were replaced; the new visuals in those versions are indicated. There are currently two ads in the campaign, the first released in 2008 called "I Love the World", and the second released in November 2009 called "The World is Just Awesome".
I Love the World (2008)
| Lyric | Visual shown |
|---|---|
| (Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into a song? Astronaut 1: Yep. |
Two astronauts on a space walk |
| I love the mountains, I love the clear blue skies | |
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Les Stroud with a camera lying in a desert (Survivorman) |
| And all its sights and sounds | A shot of the Hong Kong skyline at night |
| Boom-de-yah-da, boom-de-yah-da (twice) | Alaskan crab fishermen (Deadliest Catch) |
| An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) | |
| I love the oceans | A surfer paddling to catch wave |
| I love real dirty things | Mike Rowe in a sewer with rats (Dirty Jobs) |
| I love to go fast | A man in a land speed record breaking vehicle |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world | A temple of Buddhist monks; in alternate versions, a space shuttle launch |
| And all its craziness | A deep sea sub with James Cameron and a cirrate octopus |
| Boom-de-yah-da, boom-de-yah-da (twice) | A Dilated Peoples concert |
| Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons S2E2) | |
| A construction catching Machowicz's fire; in alternate versions, a volcanic eruption | |
| I love tornadoes | Josh Bernstein standing in front of a tornado |
| I love arachnids | Bear Grylls examining a tarantula (Man vs. Wild) |
| I love hot magma | A man in a fire proximity suit next to a lava flow |
| I love the giant squids | A humboldt squid (The Blue Planet) |
| I love the whole world It's such a brilliant place |
A collection of people on a beach in Fremantle, Western Australia watching fireworks, a lightning storm and comet C/2006 P1 (McNaught). |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard | |
| A man BASE jumping into the Cave of Swallows (Planet Earth). | |
| The two astronauts from the beginning floating in space. | |
| "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
Short version
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the clear blue skies |
Two astronauts on a space walk |
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild) |
| And all its sights and sounds | A temple of Buddhist monks; in alternate versions, a space shuttle launch |
| Boom-de-ah-da, boom-de-ah-da (twice) | Alaskan crab fishermen (Deadliest Catch) |
| An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) | |
| I love to try stuff | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| I love real dirty things | Mike Rowe in a sewer with rats (Dirty Jobs) |
| I love tornadoes | Josh Bernstein standing in front of a tornado |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world It's such a brilliant place |
A collection of people on a beach watching fireworks |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
Canadian long version
An alternate version was commissioned for CTVgm-based Discovery Channel, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.
| Lyric | Visual shown |
|---|---|
| (Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into song? Astronaut 1: Yep. |
Two astronauts on a space walk |
| I love the mountains, I love the clear blue skies | |
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Les Stroud with a camera lying in a desert (Survivorman) |
| And all its sights and sounds | A shot of the Hong Kong skyline at night |
| Boom-de-ah-da, boom-de-ah-da (twice) | Alaskan crab fishermen (Deadliest Catch) |
| An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) | |
| I love the planet | Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars) |
| I love real dirty things | Mike Rowe in a sewer with rats (Dirty Jobs) |
| I love to go fast | A man in a land speed record breaking vehicle |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world | A temple of Buddhist monks; in alternate versions, a space shuttle launch |
| And all its craziness | Ryan Stock locked in a crossface submission hold (Guinea Pig) |
| Boom-de-ah-da, boom-de-ah-da (twice) | A Dilated Peoples concert |
| Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons) | |
| A construction catching Machowicz's fire | |
| I love tornadoes | Josh Bernstein standing in front of a tornado |
| I love arachnids | Bear Grylls examining a tarantula (Man vs. Wild) |
| I love hot magma | A man in a fire proximity suit next to a lava flow |
| I love the giant squids | A humboldt squid |
| I love the whole world | A group of people in a car, followed by Adam Growe standing outside a cab in Toronto (Cash Cab); in alternate versions, the contestants are not seen, and Growe is sitting on top of his cab at the Toronto night sky. |
| It's such a brilliant place | A collection of people on a beach watching fireworks |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard | |
| Andrew Younghusband smashing a car window with a rock (Canada's Worst Driver). | |
| The two astronauts from the beginning floating in space. | |
| "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
Canadian short version
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the clear blue skies |
Two astronauts on a space walk |
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild) |
| And all its craziness | Ryan Stock locked in a crossface submission hold (Guinea Pig) |
| Boom-de-ah-da, boom-de-ah-da | Alaskan crab fishermen (Deadliest Catch) |
| Andrew Younghusband atop a pile of cars at the Driver Rehabilitation Centre (Canada's Worst Driver) | |
| Boom-de-ah-da, boom-de-ah-da | An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) |
| I love to try stuff | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| I love real dirty things | Mike Rowe in a sewer with rats and then splattering mud on the camera (Dirty Jobs) |
| I love the planet | Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars) |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world It's such a brilliant place |
A collection of people on a beach watching fireworks |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
The World is Just Awesome (2009)
| Lyric | Visual shown |
|---|---|
| (Astronauts still singing refrain from last commercial) Astronaut 1: Man, I cannot get that song out of my head. Astronaut 2: Totally, I’m going again. (Melody begins, astronauts begin to sing) Astronaut 2: I love the mountains, Astronaut 1: I love the sun so bright. |
Two astronauts on a space walk |
| I love crustaceans, | Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera. |
| I love the stars at night. | Zac Sunderland, sailing in a boat at night. |
| I love the whole world, | F-16 pilot executing an aileron roll. |
| So many things to see. | Man with camel with the Egyptian pyramids behind them. |
| Boom-de-ah-da, boom-de-ah-da, | People playing Taiko drums. |
| Boom-de-ah-da, boom-de-ah-da, | Fourth graders of Miami Elementary School in Clinton Township, Mich. joined into concentric circles. |
| I love to catch fish, | Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin. |
| I love the lemur eyes. | Woman's voice over to close up of a ring-tailed lemur's face. |
| I love the future, | Dean Kamen riding a Segway, weaving through students working on FIRST robots. |
| I love when humans fly. | Man wingsuit flying. |
| I love the whole world, | Man performing backflip on personal watercraft. |
| No place I'd rather be. | Storm Chasers' Reed Timmer racing toward a tornado. |
| Boom-de-ah-da, boom-de-ah-da, | MythBusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch. |
| Boom-de-ah-da, boom-de-ah-da, | Optimus Prime from Transformers. |
| (spoken) Still dirty, still loving it. | Mike Rowe busting through muck and dirt. |
| I love to blast off, | Man's voiceover to space shuttle launch. |
| I love adrenaline, | Man's voiceover to a rollercoaster ride. |
| I love the big bang, | Female researcher in front of CERN's Compact Muon Solenoid. |
| I love where air is thin. | Mountaineers on a snowy peak. |
| I love the whole world, | Indian men throwing colored powder, called Gulal, celebrating the festival of Holi. |
| And being part of it. | Survivorman's Les Stroud wading waist deep in swamp waters. |
| Boom-de-ah-da, boom-de-ah-da, | Cash Cab's Ben Bailey cruising Times Square. |
| Boom-de-ah-da, boom-de-ah-da, | Large crowd in Times Square. |
| Boom-de-ah-da, | People around the weather tower at The Bund in Shanghai, China as fireworks burst. |
| Boom-de-ah-da, | The Sydney Opera House in Sydney, Australia as fireworks burst. |
| Boom-de-ah-da, | Eiffel Tower in Paris, France as fireworks burst. |
| Boom-de-ah-da, | Red Square in Moscow, Russia as fireworks burst. |
| Boom-de-ah-da, | View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome |
| Boom-de-ah-da, boom-de-ah-da, boom-de-ah-da. (Repeat until fade) | Discovery Channel logo displays (as Discovery) |
Short version
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the sun so bright. |
Two astronauts on a space walk |
| I love the crab fish, | Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera. |
| I love the stars at night. | Zac Sunderland, sailing in a boat at night. |
| I love the whole world, | Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin. |
| So many things to see. | Man with camel with the Egyptian pyramids behind them. |
| Boom-de-ah-da, | Loggers from the show American Loggers on and around a large truck loaded with logs. |
| Boom-de-ah-da, | MythBusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch. |
| Boom-de-ah-da, boom-de-ah-da, | Optimus Prime from Transformers. |
| I love the big bang, | Female researcher in front of CERN's Compact Muon Solenoid. |
| I love a coaster ride. | Man’s voiceover to a rollercoaster ride. |
| I love the future, | Dean Kamen riding a Segway, weaving through students working on FIRST robots. |
| I love when humans fly. | Man wingsuit flying. |
| I love the whole world, | Survivorman's Les Stroud wading waist deep in swamp waters. |
| No place I’d rather be. | Storm Chasers' Reed Timmer racing toward a tornado. |
| Boom-de-ah-da, boom-de-ah-da, | Cash Cab's Ben Bailey cruising Times Square. |
| Boom-de-ah-da, | Large crowd in Times Square. |
| Boom-de-ah-da, | View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome |
| Boom-de-ah-da, boom-de-ah-da. (Repeat until fade) | Discovery Channel logo displays |
Canadian long version
| Lyric | Visual shown |
|---|---|
| (Astronauts still singing refrain from last commercial) Astronaut 1: Man, I cannot get that song out of my head. Astronaut 2: Totally, I’m going again. (Melody begins, astronauts begin to sing) Astronaut 2: I love the mountains, Astronaut 1: I love the sun so bright. |
Two astronauts on a space walk |
| I love crustaceans, | Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera. |
| I love the stars at night. | Zac Sunderland, sailing in a boat at night. |
| I love the whole world, | F-16 pilot executing an aileron roll. |
| So many things to see. | Man with camel with the Egyptian pyramids behind them. |
| Boom-de-ah-da, boom-de-ah-da, | People playing Taiko drums. |
| Boom-de-ah-da, boom-de-ah-da, | Fourth graders of Miami Elementary School in Clinton Township, Mich. joined into concentric circles. |
| I love to catch fish, | Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin. |
| I love the lemur eyes. | Woman's voice over to close up of a ring-tailed lemur's face. |
| I love the future, | Dean Kamen riding a Segway, weaving through students working on FIRST robots. |
| I love when humans fly. | Man wingsuit flying. |
| I love the whole world, | Man performing backflip on personal watercraft. |
| No place I'd rather be. | Storm Chasers' Reed Timmer racing toward a tornado. |
| Boom-de-ah-da, | MythBusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch. |
| boom-de-ah-da, | Canada's Worst Handyman's Andrew Younghusband at the basement of the Handyman Rehabilitation Centre, repairing plumbing. |
| Boom-de-ah-da, boom-de-ah-da, | Optimus Prime from Transformers. |
| (spoken) Still dirty, still loving it. | Mike Rowe busting through muck and dirt. |
| I love to blast off, | Man's voiceover to space shuttle launch. |
| I love adrenaline, | Man's voiceover to a rollercoaster ride. |
| I love the big bang, | Female researcher in front of CERN's Compact Muon Solenoid. |
| I love where air is thin. | Mountaineers on a snowy peak. |
| I love the whole world, | Indian men throwing colored powder, called Gulal, celebrating the festival of Holi. |
| And being part of it. | Daily Planet's Jay Ingram, atop the ski hill at Whistler Blackcomb. |
| Boom-de-ah-da, boom-de-ah-da, | Adam Growe with his Cash Cab in front of the Toronto lakeshore. |
| Boom-de-ah-da, boom-de-ah-da, | Large crowd in Times Square. |
| Boom-de-ah-da, | People around the weather tower at The Bund in Shanghai, China as fireworks burst. |
| Boom-de-ah-da, | The Sydney Opera House in Sydney, Australia as fireworks burst. |
| Boom-de-ah-da, | Eiffel Tower in Paris, France as fireworks burst. |
| Boom-de-ah-da, | Red Square in Moscow, Russia as fireworks burst. |
| Boom-de-ah-da, | View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome |
| Boom-de-ah-da, boom-de-ah-da, boom-de-ah-da. (Repeat until fade) | Discovery Channel logo displays (as Discovery) |
Canadian short version
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the sun so bright. |
Two astronauts on a space walk |
| I love the crab fish, | Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera. |
| I love the stars at night. | Zac Sunderland, sailing in a boat at night. |
| I love the whole world, | Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin. |
| So many things to see. | Man with camel with the Egyptian pyramids behind them. |
| Boom-de-ah-da, | Loggers from the show American Loggers on and around a large truck loaded with logs. |
| Boom-de-ah-da, | MythBusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch. |
| Boom-de-ah-da, boom-de-ah-da, | Optimus Prime from Transformers. |
| I love the big bang, | Female researcher in front of CERN's Compact Muon Solenoid. |
| I love a coaster ride. | Man’s voiceover to a rollercoaster ride. |
| I love the future, | Dean Kamen riding a Segway, weaving through students working on FIRST robots. |
| I love when humans fly. | Man wingsuit flying. |
| I love the whole world, | Survivorman's Les Stroud wading waist deep in swamp waters. |
| No place I’d rather be. | Storm Chasers' Reed Timmer racing toward a tornado. |
| Boom-de-ah-da, boom-de-ah-da, | Jay Ingram and Ziya Tong from Daily Planet, on top of the ski hill at Whistler Blackcomb. |
| Boom-de-ah-da, | Large crowd in Times Square. |
| Boom-de-ah-da, | View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome |
| Boom-de-ah-da, boom-de-ah-da-ha-ha. (Repeat until fade) | Discovery Channel logo displays |
The World is Still Awesome (2020)
| Lyric | Visual shown |
|---|---|
| (spoken) You know, it really never gets old. Kind of makes you want to . . . burst into song. |
Partial view of earth from space (but no astronauts) Mike Rowe |
| I love the sky above, I love its birds and bees. | Ray Dalio |
| I love the mountains. | (unidentified human) lowering himself on a rope at a cave entrance. |
| I love the endless sea. | (unidentified human) surfing at sunset. |
| I love the whole world with all its wonderous life, | Robert Irwin strumming a ukelele while sitting with kangaroos. |
| Boom-de-ah-da, | Parrot. |
| Boom-de-ah-da, boom-de-ah-da, | Sig Hansen (captain of the Northwestern on Deadliest Catch) and daughter Mandy Hansen. |
| Boom-de-ah-da. | (two unidentified humans riding ATV four-wheelers through a clearing in wilderness). |
| I love the unknown, | Josh Gates examining a skull, carefully cleaning it with a brush. |
| I love the wind and trees, | (legs of an unidentified male) hang-gliding or para-sailing over forest. |
| I love the tortoises, | Forrest Galante (host of Extinct or Alive) lying in the dirt, holding a snake in front of a tortoise. |
| I love technology. | (unidentified male in helmet) sitting in some type of motion simulator. |
| I love the whole world, | Sisters Amber Shine and Serena Shine (from Naked and Afraid S11E8 "Twinning") peeking out from behind a tree in a forest. |
| With all its sights and sounds, | Shark swimming with mouth wide open (singer unidentified). |
| Boom-de-ah-da, boom-de-ah-da, | Faruq Tauheed, host and announcer of BattleBots, dancing. |
| Boom-de-ah-da, boom-de-ah-da, | (two unidentified robots) dancing. |
| I love the Earth at night. | Astronaut hanging in space above Earth. |
| I love when the Moon shines. | (unidentified male voiceover) the Moon phases, greatly sped up. |
| I love a starry sky. | (unidentified female) silhouetted against a very late sunset, preparing to gaze through a telescope. |
| I love Mom and Dad. | (unidentified small girl held by unidentified male). |
| I love the whole world, | Adam Savage. |
| It's such a brilliant place. | (multiple voices) unidentified cityscape at night. |
| Boom-de-ah-da, boom-de-ah-da, | collage of the presenters and many more, shrinking until fade) |
| "The world is still awesome --- and we will bring it to you." Discovery Channel logo displays (as Discovery) |
Full credits
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Awards
- Silver Award at the 2008 London International Awards in the "Media Promotion" category.[7]
gollark: ···
gollark: It saves time.
gollark: I just treat circles as mildly distorted hexagons.
gollark: I don't need to approximate pi, since it's just 3.
gollark: I end up memorizing random stupid things by accident.
References
- "72andsunny Launches New Brand Strategy and Campaign". Archived from the original on 2010-01-05. Retrieved 2008-07-09.
- "Google search for "i love the mountains" with results through 8 April 2007". google.com.
- "I Love the Mountains" Lyrics from Scoutorama
- "The World Is Still Awesome (Boom De Yada 2020) | Discovery". YouTube.com. 2020-05-18. Retrieved 2020-05-18.
- Discovery Channel - I Love the World commercial at SplendAd.com
- James Rouse at Spyfilms.com
- London International Awards - I Love the World
External links
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