Gulli

Gulli (French pronunciation: [gy. li]) is a French free-to-air television channel focused on kids programming. It was created as a result of a partnership between Lagardère Active and state-owned broadcaster France Télévisions. In 2019, the M6 Group bought Gulli as well as the television division of the Lagardère Active Group.

Gulli
Launched18 November 2005 (2005-11-18)
Owned byM6 Group (since the 2 september 2019)
Picture format4:3, 16:9, 1080i
Audience share1.2% (November 2019 (2019-11), Médiametrie)
SloganGulli. Bienvenue dans la familie (Gulli. Welcome to the family)
CountryFrance
Headquarters89, avenue Charles de Gaulle 92575 Neuilly-sur-Seine
Sister channel(s)M6
W9
6ter
Paris Première
Téva
M6 Music
M6 Boutique
Série Club
Websitegulli.fr
6play.fr/gulli
Availability
Terrestrial
Digital terrestrial televisionChannel 18
Satellite
CanalsatChannel 149 (HD)
Bis TelevisionsChannel 18 (SD)
FransatChannel 18 (HD)
Cable
NumericableChannel 207
MC CableChannel 167
CablecomChannel 116
Channel 311 (digital CH-D)
IPTV
CanalsatChannel 149
All IPTVChannel 18

History

The channel was launched on 18 November 2005 on the digital terrestrial television platform in France. Ten years later, on 1 July 2015, Gulli launched its own HD simulcast feed on the Astra 1 satellite. On 5 April 2016, its HD feed is launched on DTT.

Gulli is a joint venture between kids-television pioneer companies Lagardère Active and the state-owned France Télévisions. The former is known due to is children's network, Canal J, while the latter has a long history investing on kids programming through its youth-oriented division on France 3. On 23 December 2013, a deal was reached between Lagardère and France Télévisions to purchase the latter's shares on Gulli. The deal was finalised on 29 October 2014 with the transfer of 34% of France Télévisions's shares to Lagardère for €25 million.

The network has been launched in Russia, Africa and the Middle East, broadcasting in Russian, French and Arabic. The brand itself was sold alongside the rest of the Lagadére channels to Groupe M6 in 2019.

The channel has been launched in Brazil in August 9th 2020 on the newly estabilished satellite TV provider BluTV, being the first expansion of the channel to the Americas.

Branding

At the CSA hearings for the new DTT channels, the channel was presented under the name of Gulliver, named after Jonathan Swift's character Gulliver's Travels, before being baptized Gulli.

On 8 April 2010, Gulli puts on the air a new branding designed by Gédéon. On the same occasion, the channel is modernizing its logo, which has become darker, giving it volume and changing to 16/9 but dynamically (4:3 and 16:9 aspect ratio).

A new branding, again designed by the Gédéon, is on the air in September 2013.

On 28 August 2017, Gulli changed its branding. This branding is done by the 17MARS. This new skin receives very positive reviews and gives a lot of color to the channel.

Logos

Logos of derived channels

Slogans

Version 1 (2005 – 2010)

  • 18 November 2005 to 25 September 2007: "Gulli, la chaîne des enfants sur la TNT"
  • 26 September 2007 to 24 December 2008: "Gulli, pour tous les yeux"
  • 26 December 2008 to 5 April 2010: "Gardez le contact"

Version 2 (2010 – 2017)

  • 7 April 2010 to 3 August 2013: "Gulli remue toute la famille"
  • 3 August 2013 to 17 March 2014: "Gulli. Bienvenue dans la familie"
  • 17 March 2014 to 19 January 2018: "Avec Gulli, colore ta vie"

Version 3 (2017–present)

  • Since 19 January 2018: "Gulli. Bienvenue dans la familie"

Programming

Gulli broadcasts cartoons, series, shows, movies or TV movies.

Current

Live-action

Animated

Former

Animated

Programming blocks

In September 2017, all the channel's program blocks (except Gulli Good and Doo) have been renamed by the channel.

Current

  • Gulli Good : The most watched shows as well as new shows. Airing at 4:30 pm on weekdays (5:15 pm until 2012). Until September 2009, the block was also aired at weekends, at the same hours as weekdays. Shows that aired in this block include with Pokémon, Power Rangers and The Loud House. (Since 2006)
  • Gulli Doo : Preschool block with cartoons for little children. Airing weekdays morning at 8:30 am and at 12 pm. (Since 2010)
  • Gulli Go : Action oriented cartoons. Aired weekends at 3 pm. Shows that aired in that block include Pokémon, Transformers, and Beyblade: Metal Fusion. (Since 2017)
  • Gulli Toon : Comedy oriented cartoons. Aired on weekdays at 7 am and 12 pm and also weekends at 5 pm. Shows that aired in this block include Oggy and the Cockroaches and Zig & Sharko. (Since 28 August 2017)
  • Gulliwood : Cinema block that aired a movie. Aired on Fridays nights at 7 pm (Since 2017)

Former

  • Boing : Block that aired Cartoon Network shows. Show that aired in this block include Dexter's Laboratory, Foster's: House of imaginary Friends and Codename: Kids Next Door. This block was created for promoting the launch of the Boing channel. (Since 8 April 2010 to March 2012)
  • Code Aventure : Action oriented block that aired shows like Pokémon. replaced by Gulli Go (Since 2006 until 28 August 2017).
  • Girl Power : Programming series for girls between 7–11 years old. Aired on Wednesdays and weekends at 1:15 pm (until 28 August 2017).
  • GRRR!!! : Programming dedicated to animals (Oggy and the Cockroaches, and Too Much Animal!). Aired in the morning (at 6:35 am, stopped in 2009) and the afternoon (at 4:35 pm, stopped on 27 August 2012).
  • Gulli Bang : Aired every Wednesday at 8:25 am and 4:25 pm, Saturday at 1:40 pm and Sunday at 8:25 am between 2012 and 2013.
  • Gulli d'or : A occasional program broadcast on the channel's first anniversary on 18 November 2006.
  • Gulli Gang : Broadcast every day around 4:30 pm (stopped in September 2006) the most popular cartoon programming and news. replaced by Gulli Good.
  • Gulli Land : A cartoon programming for girls replaced a little later by Girl Power. It on Saturday at 10:30 am (stopped in September 2008)
  • Gulli Gulli : Broadcast on this morning after at 7:15 am (stopped in 2006 and replaced by GRRR!!!).
  • Home Cinéma : Broadcast in 2008 and stopped in 2010.
  • La méteo de Gulli : Stopped at the return in 2013.
  • La labo de Gulli : Aired Monday to Friday from 2 pm to 4 pm during the summer of 2007.
  • Méchamment Drôle : Humorous cartoon programming. Aired on weekends around 3:45 pm and then 5 pm
  • Sitcomédies : Sitcom programming. Aired Monday to Friday at 12 pm (disappeared in 2006 and replaced by In ze boîte)
  • Télé Grenadine : Cartoon programming of the 1970s and 80s. (Stopped in 2011).
  • Toon Party : The programs in this block are Lucky Luke, Woody Woodpecker, Pink Panther, etc. This event block broadcast on New Year's Eve 2009.
  • Podium Gulli : Cartoon marathon that viewers could vote on gulli.fr for broadcast on Saturday afternoon.
  • Gulli Goal : Block of cartoons waiting for the World Cup. Broadcast every Saturday at 4 pm from 2 June 2018 and stopped in July of the same year after the victory of France.
  • Gulli Club : Movie programming. Every Tuesday at 8:55 pm from 12 February 2019 and stopped the following spring after the channel starts broadcasting movies almost every night.
  • Gulli Pop : Girl oriented cartoons. Aired weekends at 1:30 pm. Shows that aired in this block include The Powerpuff Girls and Totally Spies. (Stopped in 2019)

Broadcast

At the channel's launch on 18 November 2005, Gulli was broadcast from 6:30 am to 11:00 pm. From 10 December 2007, the channel broadcast from 6:00 am to 12:30 am. Since 1 September 2008, the channel broadcasts 24 hours a day.

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References

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