Guangqi Honda

Guangqi Honda Automobile Co., Ltd.,[1] also called GAC-Honda, is a Chinese automobile manufacturing joint venture company[2] based in Guangzhou, Guangdong province.[3]

Guangqi Honda Automobile Co., Ltd.
Joint venture
IndustryAutomotive
Founded7 May 1998 (7 May 1998) (Guangzhou)
Headquarters
Guangzhou
,
China
Area served
China
ProductsAutomobiles
OwnerGAC Group (50%)
Honda (50%)
Number of employees
Approximately 7,000
Websitewww.ghac.cn
Guangqi Honda
Traditional Chinese廣汽本田
Simplified Chinese广汽本田

Co-owned by Honda and GAC Group (Guangqi),[4] Guangqi Honda operates two plants that, as of 2011, produces Honda-branded models and one car sold under the China-only Everus brand. Its products comprise the Everus S1,[5] Honda Accord, Honda Crider, Honda City, Honda Crosstour, Honda Vezel, Honda Fit, and Honda Odyssey.[2] Guangqi Honda's products incorporate Japanese-made parts.[6]

Originally named Guangzhou Honda, this was changed to Guangqi Honda in 2009.[7] As of 2011, the company boasts a per year production capacity of 480,000.[8]

History

Seeking to replace the loss-making[9] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege,[10] in May[10] or July[2] of 1998. Guangqi Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop.[9]

Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda.[9] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.

Beginning in 2009, Guangqi Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.[11] The company also uses rail and road transport.[11]

Everus
Main article: Everus

Everus (Li Nian Chinese: 理念), Guangqi Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.[12] While it was the first China-only brand for any sino-foreign joint venture[5] other, similar marques do exist such as the Dongfeng/Nissan Venucia.

The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[13] The S1 is based on an old model of the Honda City.[13]

Customer service award

Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[14]

Products

Acura

Everus

Honda

Former products
  • Honda Fit
  • Honda City
  • Honda Crider
  • Honda Accord
  • Honda Vezel
  • Honda Avancier
  • Honda Odyssey
  • Acura TLX-L
  • Acura CDX
  • Acura RDX
  • Honda Crosstour (Former product)
  • Everus S1 (Former product)
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See also

References
  1. "2009 Environmental Annual Report, Honda" (PDF). world.honda.com. Honda. Retrieved 27 July 2014.
  2. "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 November 2011. Retrieved 2011-12-31.
  3. "Guangqi Honda Automobile Co., Ltd". world.honda.com. Honda. Archived from the original on 25 December 2010. Retrieved 27 July 2014.
  4. China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
  5. "Guangqi Honda's Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011. Archived from the original on June 25, 2012.
  6. Kim, Chang-Ran; Wong, Fayen (2011-04-18). "Autoshow - Honda: China output to be affected by Japan parts shortage". Reuters. Archived from the original on 2018-09-26.
  7. Guangzhou Honda officially renamed Guangqi Honda gasgoo.com, April 23, 2009
  8. "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Archived from the original on 2013-04-23. Retrieved 2011-12-31.
  9. Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0324590997, 9780324590999, Page 423
  10. Juan Antonio Fernandez, Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN 0470822244. ISBN 9780470822241.CS1 maint: uses authors parameter (link)
  11. "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 April 2010. Retrieved 27 July 2014.
  12. AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
  13. "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
  14. J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
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