Maxus

SAIC Maxus Automotive Co., Ltd. trading as Maxus and sometimes known by the pinyin transcription of its Chinese name, Datong (大通) is a Chinese vehicle brand of English tradition. Currently, it is a commercial and passenger vehicle manufacturer being a wholly owned subsidiary of SAIC Motor,[1][2] which owns other brands such as MG and Roewe.

This article is about the commercial and passenger vehicle brand. For the media agency, see Maxus (media agency). For the sounding rocket, see Maxus (rocket).
SAIC Maxus Automotive Co., Ltd.
Automotive industry
Industryautomotive industry 
PredecessorLDV 
FoundedMarch 2011
HeadquartersShanghai
Area served
Europe

United Kingdom (as LDV)
Spain
Germany
The Netherlands
Norway
Russia
Belgium
Ireland
Turkey

Oceania

Australia (as LDV)
New Zealand (as LDV)
Fiji

Asia

China
Hong Kong
Indonesia
Macau
Malaysia
Thailand
Philippines
Iran
United Arab Emirates
Syria
Singapore
Bahrain
Saudi Arabia
Qatar
Pakistan

Americas
Bolivia
Chile
Colombia
Dominican Republic
El Salvador
Peru
ProductsCommercial and passenger vehicles
ParentSAIC Motor
Websitesaicmotor.com/english/index.shtml
Maxus
Simplified Chinese上汽大通汽车有限公司
Traditional Chinese上汽大通汽車有限公司
Literal meaningShanghai Automotive "Great Wisedom" Automobile Co., Ltd.
Abbreviation
Simplified Chinese上汽大通
Traditional Chinese上汽大通
Literal meaningShanghai Automotive "Great Wisedom" or "Great Proficiency"

Besides, SAIC manufactures complete vehicles for brands such as Cadillac, Iveco, Volkswagen, Škoda, etc. becoming the 7th largest automotive company worldwide[3] with more than 200,000 employees.

Since 2014, Maxus has become a top vehicle brand in 100% electric and hydrogen technologies, as well as marketing internal combustion vehicles.

Name

The brand Maxus originates from the LDV Maxus model of the defunct British commercial vehicle manufacturer LDV Group, following the acquisition of LDV's intellectual property by SAIC in 2010.[1].Maxus logo is a combination of three triangles that represent technology, confidence and progress, which are the pillars of the brand.[4]

History

The first Maxus product, the V80 van, was unveiled at the Auto Shanghai motor show in April 2011.[5] In the same month SAIC signed an agreement appointing the Malaysia-based WestStar group as the official distributor of the V80 for the Asia Pacific region.[6][7] The inauguration ceremony of the V80 was held in Shanghai on 29 June 2011.[8] The sale of Maxus vehicles in Australasia began in 2012, with distribution by the Australia-based WMC Group.[9] In September 2013 it was announced that Maxus vehicles would be sold in Thailand starting in 2014, as part of a deal between SAIC and SAIC Motor-CP Co.[10][11]

Since April 2013, Kauffman Group-subsidiary Andes Motor is the official distributor of the Maxus brand for Chile. Chile became the first foreign market to sell the T60 pick up truck in July 2017, where it has become a complete success, becoming in just a year the 10th most sold pick up truck in Chile, outpacing all Chinese competitors according to the National Automotive Association of Chile and prompting Andes Motor to expand its Maxus dealership network around the country.[12][13][14]

In October 2013, Maxus was introduced to Saudi Arabia via Haji Husein Alireza & Co. Ltd.[15]

Maxus's second production model, the G10 MPV, went on sale in China in March 2014.[16] In the same month, Maxus was introduced to Iran, Syria and the UAE.[17]

Maxus was launched in Indonesia via Gaikindo Indonesia International Auto Show 2015 convention on August 20, 2015.[18][19] In December 14, 2015, Maxus was launched officially in Hong Kong with the V80 and the G10 being sold in cooperation with the Inchcape Group.[20] The brand was launched in Singapore on December 17, 2015 in conjunction with Cycle & Carriage as the official distributor, which was also the official vehicle sponsor for the 8th ASEAN Para Games 2015 event.[21]

On October 2, 2018, Ayala Corporation announced that AC Motors is the official distributor of Maxus vehicles in the Philippines.[22]

Products

Current

The current Maxus range comprises the following models:[23]

D Series (SUVs)

G Series (MPVs)
  • Maxus G10 MPV (2014–present)
    • Maxus RG10 RV based on G10 (2019–present)
    • Maxus EG10 electric G10 (2016–present)
  • Maxus G20 MPV (2019–present)
  • Maxus G50 MPV (2018–present)

T Series (Pick-up trucks)

V Series (Vans)
  • Maxus EV30 van (2018–present)
  • Maxus V80 van (2011–present)
    • Maxus RV80 RV based on V80 (2016–present)
    • Maxus EV80 electric V80 (2014–present)
    • Maxus FCV80 extended V80
    • Maxus SV62 V80 chassis
  • Maxus V90 van (2019–present)

Former

Concepts
  • Maxus Tarantula SUV (2017)
  • Maxus LD100 (2005–2009; under license)
    Maxus V80 (2009–2011)
  • Maxus Istana (2009–2014)
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References
  1. "SAIC launched new brand Maxus for vans". China Car Times. 3 March 2011. Archived from the original on 22 July 2011. Retrieved 3 July 2011.
  2. "SAIC plans to sell MAXUS van globally in H2". Reuters.com. 1 March 2011. Retrieved 3 July 2011.
  3. https://auto.economictimes.indiatimes.com/news/passenger-vehicle/cars/saic-group-rises-to-36th-position-in-fortune-500-rankings-for-2018/65070816. Missing or empty |title= (help)
  4. 上汽大通品牌诠释_上汽大通官网
  5. Lee, Carmen (15 April 2011). "SAIC to bring resurrected MAXUS at Auto Shanghai 2011". Gasgoo. Retrieved 2011-12-14.
  6. "WestStar to distribute SAIC's Maxus van". Business Times. 5 April 2011. Archived from the original on 25 September 2011. Retrieved 3 July 2011.
  7. "WESTSTAR ALL NEW MAXUS V80 LAUNCHED AT PRESTIGIOUS AUTO SHANGHAI 2011" (PDF). Weststar.com.my. Retrieved 3 August 2018.
  8. "SAIC sold over 2m vehicles since start of year, halfway towards fulfilling yearly target". Gasgoo. 30 June 2011. Retrieved 3 July 2011.
  9. "SAIC Maxus And JAC Trucks: China's Big Carmakers Heading To Australia". The Motor Report. 19 March 2012. Retrieved 15 April 2012.
  10. "SAIC to sell Maxus van in Thailand". Bangkok Post. 17 September 2013. Retrieved 1 December 2013.
  11. "SAIC to export vans to Thailand". ECNS. 8 October 2013. Retrieved 1 December 2013.
  12. "Los éxitos de Maxus hacen que expanda su red de concesionarios". Publimetro Chile. 4 April 2018. Retrieved 25 February 2019.
  13. "Este es el ranking final de los autos más vendidos en Chile en 2018". La Tercera. 8 February 2019. Retrieved 25 February 2019.
  14. "MAXUS entrega 300 vehículos a Chile". People's Daily. 14 November 2017. Retrieved 25 February 2019.
  15. "HHA introduces new Chinese MAXUS brand in Kingdom". Arabnews.com. 6 October 2013. Retrieved 3 August 2018.
  16. "Maxus G10 MPV hits the China car market". China Auto Web. 3 March 2014. Retrieved 4 March 2014.
  17. "SAIC MOTOR". Saicmotor.com. Retrieved 3 August 2018.
  18. "Weststar Maxus Officially Launches Its V80 Commercial Van Line-Up at Gaikindo Indonesia International Auto Show 2015" (PDF). Weststar.com.my. Retrieved 3 August 2018.
  19. "SAIC MOTOR". Saicmotor.com. Retrieved 3 August 2018.
  20. "SAIC MOTOR". Saicmotor.com. Retrieved 3 August 2018.
  21. "Cycle & Carriage launches its newly acquired brand Maxus".
  22. https://www.carmudi.com.ph/journal/ayala-corporation-is-now-the-official-distributor-of-maxus-cars/
  23. "上汽大通 SAIC MAXUS". Saicmaxus.com. Retrieved 3 August 2018.

Further reading
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