Senova

Senova is an automobile marque owned by the Chinese automaker BAIC Motor, itself a subsidiary of BAIC Group. It was launched in March 2012.

Senova 绅宝
Product typeAutomobile marque
OwnerBAIC Motor
CountryChina
IntroducedMarch 2012
MarketsChina
WebsiteSenova (in Chinese)
Senova
Simplified Chinese绅宝
Traditional Chinese紳寶

History

At the end of 2009 BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.[1]

The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.[2]

The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.

Products
Senova D20 (formally BAIC Motor E-Series) hatch
Senova D70

The current Senova range comprises the following models:

  • Senova D20 Hatchback
  • Senova D20 Sedan
  • Senova D50
  • Senova CC
  • Senova D70
  • Senova X25
  • Senova X35
  • Senova X55
  • Senova X65
  • Senova D50 II
  • Senova Zhidao
  • Senova Zhida
  • Senova Zhixing

Concept cars

A number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV.[4][5]

  • The C51X
  • The Concept 900

Sales

The Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year.[6] It was the first Senova model on sale in the period.

Notes
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    gollark: The only assembly I'll learn is AQA standard assembly language.
    gollark: No.
    gollark: Probably.
    gollark: ++remind 9h abr highlight maybe?

    References
    1. "BAIC: Range of new models set for Beijing show". China Daily. 16 April 2012. Retrieved 10 February 2013.
    2. "BAIC E-Series makes market debut". Gasgoo. 27 March 2012. Retrieved 10 February 2013.
    3. "Beijing Auto E-series listed & priced in China". Car News China. 19 March 2012. Retrieved 10 February 2013.
    4. "Beijing Auto at the Beijing Auto Show, the other concept cars". Car News China. 27 April 2012. Retrieved 10 February 2013.
    5. "Beijing Auto C90L debuts at the Beijing Auto Show". Car News China. 25 April 2012. Retrieved 10 February 2013.
    6. "BAIC Group's own brand sales weak". Gasgoo. 6 February 2013. Retrieved 10 February 2013.

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