DZWR
DZWR (99.9 FM), broadcasting as 99.9 Country, is a radio station owned and operated by Mountain Province Broadcasting Corporation, the media arm of the Diocese of Baguio. The station's studio and transmitter are located at the MPBC Broadcast Center, #77 Fr. Carlu Loop Street (just beside the Cathedral parking entrance), Bishop's House Compound, Brgy. Kabayanihan, Baguio. It is the only station in the Philippines airing a Country format.[1][2][3]
| City | Baguio |
|---|---|
| Broadcast area | Baguio, Benguet, Pangasinan, La Union, Nueva Vizcaya, Ilocos |
| Frequency | 99.9 MHz |
| Branding | 99.9 Country |
| Slogan | The Country Authority. |
| Programming | |
| Language(s) | English, Filipino |
| Format | Country, Blues, Christian Music, Religious Radio |
| Affiliations | Catholic Media Network |
| Ownership | |
| Owner | Mountain Province Broadcasting Corporation |
| Sister stations | DZWT Radyo Totoo |
| History | |
| First air date | 1977 |
| Call sign meaning | DZWR |
| Technical information | |
| Power | 5,000 watts |
| ERP | 10,000 watts |
History
DZWR was one of the pioneer FM stations in Baguio.[4] It was formerly located at the St. Louis University Compound along A. Bonifacio St. until 2013, when it moved to its present location. Its old studios are now occupied by The Halfway Home for Boys, an SLU-owned Foundation.[5]
There were only three FM stations operating in the city that time, the others are "MRS 102.3 Most Requested Song Baguio" (now Radyo5 102.3 News FM Baguio) and "103.9 Smile Radio Baguio" (now 103.9 iFM Baguio). Magic 99.9 slogan then when it became No. 1 in listenership was "The Official Number One FM Radio Station in Baguio", while 103.9 Smile Radio Baguio puts its slogan at the same time as "The Only Number One FM Radio Station in Baguio", while on the other hand, MRS 102.3 Most Requested Song Baguio puts its slogan as "The Real Number One FM Station in Baguio" at the same time.
It started its broadcast in 1977 as Super FM, carrying a Soft AC format. In 1991, it rebranded as WR Pinoy and carried an all-OPM format. In 1995, it rebranded as Magic 99.9 and carried a Top 40 format. In the early 2000s, it shifted its format to Country under the helm of Rev. Fr. Paul C. Basilio. In 2013, the Magic branding was dropped and the station is simply known as 99.9 Country. It is currently managed by Rev Fr. Victor Munar.[6]
One of its popular program then includes "Request and Dedication" aired Mondays to Fridays from 4:00 PM to 6:00 PM. and "Hit Wave" which airs 6:00 PM to 8:00 or 9:00 PM Mondays to Fridays.
Its former famous jocks during Magic 99.9 years and early on includes the late Peter John (de Vera), Ms. Em, Doctor J (Jay Guasch), Jorge Castro as Dark Man, Andrew Piñero as Daffy D., the "Big Mouth" Murphy, Bugs B., DJ Ariele, Chai Aquino, Lina Sotto, Brother Jim (up to the present), etc., were the best DJs in their generation that time with an all English spiels.
References
- Ryan, John Charles (November 8, 2017). "Southeast Asian Ecocriticism". Lexington Books. p. 91. Retrieved June 28, 2020 – via Google Books.
- Kinosian, Sarah (October 31, 2017). "Why Police in the Philippines Are Using a Country Song for an Anti-Drug Campaign". Vice. Retrieved June 28, 2020.
- Fong, Jimmy (June 13, 2007). "Batawa: Constructing Identity through Country Music in the Philippine Cordillera" (PDF). Linköping University. Retrieved June 28, 2020.
- Dai, Xiaodong; Chen, Guo-Ming (May 2, 2014). "Intercultural Communication Competence". Cambridge Scholars Publishing. p. 282. Retrieved June 28, 2020 – via Google Books.
- "Bishop leads inaugration of new MPBC building". Northern Dispatch. February 10, 2013. Retrieved June 28, 2020.
- Empian, Ofelia. "Baguio's folk and country sounds". Baguio Midland Courier. Retrieved June 28, 2020.