Brigada Mass Media Corporation

Brigada Mass Media Corporation (BMMC) is a newspaper company and media network in the Philippines. It is the first-ever local Tri-media organization to have emerged from the SOCCSKSARGEN area as a national network with its array of Brigada News FM stations. BMMC is part of Brigada Group of Companies of entrepreneur Elmer Catulpos which also maintains three newspaper editions in Mindanao, one TV station, distribution of herbal food supplements, medicines, cosmetics and engine care products, a drug pharmacy, a garden resort and two private security agencies.[1]

Brigada Mass Media Corporation
Private
IndustryMass media
FoundedOctober 2005
HeadquartersBrigada Complex
NLSA Road, Brgy. San Isidro, General Santos City, Philippines
National Broadcast Center
5th Floor Jacinta Building 2, Sta. Rita Street, EDSA, Guadalupe Nuevo, Makati City, Philippines
Key people
Elmer Catulpos (Pres. and CEO, Brigada Group of Companies)
Yelcy Catulpos (EVP, Brigada Group of Companies)
Kan Balleque (Vice President for Operations, Brigada Group of Companies)
SubsidiariesBaycomms Broadcasting Corporation
Brigada Healthline
Dynamic Force Security Agency
Brigada Pharmacy
Websitehttp://brigada.ph
Brigade News TV
TypeBroadcast television network
Country
Philippines
Broadcast area
Philippines
Launch date
October 18, 2012
Picture format
480i (4:3 SDTV)
16:9 (1080i, HDTV)
LanguageFilipino (main)
English (secondary)

Its main Brigada Complex is located at NLSA Road, San Isidro, General Santos City, Philippines while its National Broadcast Center is located at the 5th floor, Jacinta Building II, EDSA, Guadalupe Nuevo, Makati City.

History

Development

It all started with the publication of Brigada News Philippines, first named as Brigada Tolendoy News and Tips, an internet café-based, one-color, 6-page and comic-sized tabloid on October 18, 2005 with a circulation in Gen. Santos City. The tabloid had generated approximately 1,000 printed copies of its maiden issue.

It was founded by then Bombo Radyo General Santos regular anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos. Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region.

In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.[2]

In October 2009, it expanded its media operations to radio by acquiring 89.5 from Baycomms Broadcasting Corporation and reformatting it to 89.5 Brigada News FM, the first-ever radio station in General Santos with an AM & FM format. After a short period of time from its inception, it already became the Over-All #2 radio station, both AM and FM stations combined in General Santos City and neighboring areas, according to the then latest AC Nielsen Survey. Subsequently, in early 2013, it obtained the Over-all #3 spot, according to the KBP-RRC Survey.

In January 2012, it expanded its operations once more to television with Brigada News TV 46, Eye of Mindanao, acquired from Asian Multimedia and Productions, which is the first-ever local television station which devotes 70-80% of its programs to local issues and concerns. Given its still very short stint in the television industry, it has already eaten up a big slice of the pie of viewership especially its news and public affairs programs in the prime time slots in the morning and afternoon. Since December 2015, Brigada News TV moved to UHF channel 34.

Since February 2013, Brigada News FM expanded to 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of Baycomms Broadcasting Corporation, its owned and operated stations and other smaller radio networks.[3]

In April 2014, Brigada News FM National Offices in Makati City was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National and completing the three broadcast centers of the network, Manila, Cebu and Gen. Santos.[4]

As of 2017, BMMC now has 40 owned and operated stations in the country, larger than its main all-news competitor Radyo5 News FM but is ahead of another news/talk radio competitor Radyo Bandera.

Brigada News Philippines (newspaper)
  • Brigada News Nationwide
  • Brigada News General Santos
  • Brigada News Davao
  • Brigada News Cagayan de Oro
  • Brigada News Zamboanga
  • Brigada News Cebu

Brigada News FM
Brigada News FM
TypeBroadcast FM radio network (News/Talk, Contemporary MOR, OPM)
Country
Philippines
AvailabilityNational
FoundedOctober 2009
SloganThe Music and News Authority
Official website
www.brigadafm.com

Overview

Brigada News FM stations are collectively known as Brigada News FM Philippines with its current slogan Tama Noh!? (Filipino bastardization of Is that right?). Currently, Brigada News FM has 40 owned and operated FM stations across the country and more are planned to be opened.[5]

Since October 18, 2017, Brigada News FM operates five network feeds (Manila, Pampanga, Batangas, Cebu and General Santos City) for its stations to simulcast various programming. National news and select musical shows have been provided from Manila on a regular basis since its opening in 2014, while the Batangas feed was carved out in October 2017 to provide provincial and Southern Luzon-exclusive content. The Pampanga feed was launched in August 2017. Cebu City formerly provided national content of music until mid-2016 when that purpose was relegated to the Visayas area. However, the Visayas feed can still be simulcast nationally when deemed necessary. General Santos City's feed consists of health-oriented shows cleared for all stations during primetime and breaking news from Mindanao when warranted.

Between 2013 - 2019, Brigada News FM operated 92.7 FM Lucena, with local news broadcasts operated intermittently to serve Lucena-Gumaca radio market. However, due to poor ratings, the station dropped the Brigada News FM branding and its news operations was merged to nearby 104.7 Brigada News FM National-Mega Manila/Southern Tagalog, which is being heard in Lucena City. As of June 8, 2019, 92.7 FM Lucena re-adopted its Bay Radio branding, making it BMMC's only station to do so.

Stations

Mainland Luzon
Branding Callsign Frequency Location
104.7 Brigada News FM National-Mega Manila/Batangas** DWEY 104.7 MHz Batangas City/Mega Manila
92.9 Brigada News FM Cauayan DWYI 92.9 MHz Cauayan
92.7 Brigada News FM Pampanga-Central Luzon DWCL 92.7 MHz San Fernando
93.5 Brigada News FM Olongapo DWTY 93.5 MHz Olongapo City
99.9 Brigada News FM Iba DWQM 99.9 MHz Iba, Zambales
92.7 Bay Radio Lucena DWKL 92.7 MHz Lucena City
102.3 Brigada News FM Mindoro DWMM 102.3 MHz Roxas, Oriental Mindoro
102.9 Brigada News FM Daet DWXD 102.9 MHz Daet, Camarines Norte
103.1 Brigada News FM Naga DWBY 103.1 MHz Naga City, Camarines Sur
90.7 MHz Goa, Camarines Sur
91.5 Brigada News FM Legazpi DWED 91.5 MHz Legazpi, Albay
101.5 Brigada News FM Sorsogon DWLH 101.5 MHz Sorsogon City, Sorsogon

Palawan
Branding Callsign Frequency Location
103.1 Brigada News FM Puerto Princesa DWYO 103.1 MHz Puerto Princesa
96.5 Brigada News FM Narra D___ 96.5 MHz Narra, Palawan
95.7 Brigada News FM Brooke's Point D___ 95.7 MHz Brooke's Point, Palawan
98.3 Brigada News FM Quezon D___ 98.3 MHz Quezon, Palawan
101.3 Brigada News FM Coron D___ 101.3 MHz Coron, Palawan
100.5 Brigada News FM Roxas D___ 100.5 MHz Roxas, Palawan

Visayas
Branding Callsign Frequency Location
93.1 Brigada News FM Cebu*** DYWF 93.1 MHz Cebu City
88.5 Brigada News FM Toledo DYBD 88.5 MHz Toledo City, Cebu
90.9 Brigada News FM Bogo DYBO 90.9 MHz Bogo City, Cebu
89.3 Brigada News FM Kalibo DYKY 89.3 MHz Kalibo, Aklan
103.1 Brigada News FM Bacolod DYMG 103.1 MHz Bacolod, Negros Occidental
89.3 Brigada News FM San Carlos DYBA 89.3 MHz San Carlos City, Negros Occidental
89.5 Brigada News FM Dumaguete DYKZ 89.5 MHz Dumaguete City, Negros Oriental

Mindanao
Branding Callsign Frequency Location
89.5 Brigada News FM General Santos**** DXYM 89.5 MHz General Santos City
102.5 Brigada News FM Cagayan de Oro DXYQ 102.5 MHz Cagayan de Oro City
91.5 Brigada News FM Davao DXKX 91.5 MHz Davao City
89.9 Brigada News FM Zamboanga DXBY 89.9 MHz Zamboanga City
95.7 Brigada News FM Koronadal DXCE 95.7 MHz Koronadal
104.5 MHz Tacurong City
105.7 Brigada News FM Pagadian DXVV 105.7 MHz Pagadian
89.3 Brigada News FM Cotabato DXZA 89.3 MHz Cotabato City
95.1 Brigada News FM Iligan DXZD 95.1 MHz Iligan City
96.7 Brigada News FM Butuan DXVA 96.7 MHz Butuan City
97.5 Brigada News FM Kidapawan DXZC 97.5 MHz Kidapawan
105.5 Brigada News FM Agusan DXYD 105.5 MHz Trento, Agusan del Sur
91.3 Brigada News FM Lebak DX__ 91.3 MHz Lebak, Sultan Kudarat

Notes:
**Luzon Area flagship station
***Visayas Area flagship station
****Mindanao and National Network flagship station

Majority of BMMC's stations are acquired from Baycomms (prior to the merger in 2013), hence becoming Brigada's official broadcast licensee, except the following:

  • DYWF Cebu: Acquired from Vimcontu.
  • DXKX Davao: Acquired from Primax Broadcasting Network.
  • DWBY Naga and DWED Legazpi: Acquired from Century Broadcasting Network.
  • DWLH Sorsogon: Acquired from Hypersonic Broadcasting Center.
  • DYMG Bacolod: Acquired from Armed Forces of the Philippines and Westwind Broadcasting Corporation.
  • DWCL Pampanga: Acquired from UBC Media/Love Radio Network.
  • Brigada News FM Zamboanga first utilized 93.1 FM under airtime lease from Audiovisual Communicators Inc. in 2013 before moving to former Baycomms operated 89.9 FM in 2015.

Brigada News TV

Free TV

Branding Callsign Channel Power (kW) Location Type
Brigada News TV DXYM-TV TV-39 25 kW General Santos Originating

Cable TV

Cable/Satellite Provider Channel Location
Marbel Cable 21 Koronadal
Sky Cable Gensan 35 General Santos
JVL Star Cable 15 Koronadal
Sky Cable Polomolok 15 Polomolok
Sky Cable Maguindanao 44 Maguindanao/Cotabato

Products

Unlike other media entities, Brigada Mass Media does not rely on any third-party advertisements from major companies. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation. Brigada Healthline products are also aired as an early morning blocktimer on 91.5 Win Radio Manila as of 2017[6]

  • Power Cells Herbal Capsule
  • Drivemax Herbal Dietary Supplement Capsule
  • Guard-C 500 mg Capsule (Ascorbic Acid as Calcium Ascorbate)
  • Power Cells Liniment
  • NutriCleanse Herbal Capsule
  • Power Cells Soya Coffee
  • Fast Relax Ibuprofen-Paracetamol Capsule
  • Panamed Mefenamic Acid Capsule
  • CuraMed Herbal Dietary Supplement Capsule
  • Maxan Mangosteen-Xantone Capsule
  • Maxan 8 in 1 Coffee
  • DriveMax Adult Coffee
  • Hard Bull Dietary Supplement Capsule for Men
  • YummyVit Syrup and Capsule
  • Bossing Premium Detergent
  • Bridgette Cosmetics
  • Lala Cosmetics
  • AeroLube Engine Treatment Oil

Brigada Group of Companies
  • Brigada Mass Media Corporation
  • Baycomms Broadcasting Corporation
  • Brigada Publishing Corp.
  • Brigada Healthline Corporation
  • Brigada Pharmacy Inc.
  • Brigada Distribution Inc.
  • Brigada Unlimited Inc.
  • Brigada Healthcare Inc.
  • Brigada Rock Garden Resort Inc.
  • Global Dynamic Star Security Agency Inc.
  • Global Dynamic Star Protective Services Inc.
  • KaBrigada Foundation Inc.
gollark: Ah yes, "Nobody" is high in violence.
gollark: It's using `Buffer`s? Can you even DO that in the browser?
gollark: I could put it up on the ultra-reliable osmarks.tk CDN.
gollark: Conspiracy theory: they have equal or worse precision to this but better rounding.
gollark: Answer: you CANNOT ¡!!!!!

References
  1. House Bill No. 3240
  2. Healthline
  3. Brigada News FM Stations
  4. Brigada News FM National
  5. "History". Brigada.ph. Retrieved November 13, 2016.
  6. "A Mindanao reporter's magical success". MindaNews. Retrieved January 6, 2015.

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